Job Description

• Digital Marketing Acquisition– Implementation of SEO best practice for organic traffic, Paid Advertising (Google Adwords, Amazon PPC, Flipkart PLA, Google Shopping, Facebook and Instagram), Affiliate marketing and retargeting
• Keyword research – Most important task is to do keyword research using Google keyword planner, AMZ, Sonar-tool, and many more
• Product page analysis – in-depth analysis of product detail page and listing of product on marketplace. (Google feeds, Amazon, Flipkart, ebay )
• Competitors analysis – understand the product/services of client and give analysis of nearest competitors and there USP
• KPI Reporting & analysis- A big part of the job is measurement and analysis. You will be required to produce daily, weekly and monthly reports.
• Manage and maintain SEO
• Provide creative ideas for content marketing and update website
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Manage optimized online advertising campaigns to increase brand awareness and fundraising potential
• Acquire insight in online marketing trends and keep strategies up-to-date
• Content management – Management of all content on the websites and the APP
• Updating of Product Feeds
• Setting up campaigns and promotions on the website, Amazon, Flipkart.
• Client communication.