As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur, such as phone calls, store visits, or purchases on other devices.
The Agenda of research document
- Understanding mobile search
- Mobile search drives multi-channel conversions
- Mobile search drives behavior in the moment
- Perceptions of mobile search ads
In partnership with Nielsen, Google analysed over 6000 mobile searches and the actions that resulted, drawing precise and measurable connections between mobile searches and the online and offline conversions that they drive.