Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.
Have a look:
- Buffalo Wild Wings generated 132000 leads through organic Google search
- Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
- FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion
Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.
SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.
- Content writing
Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.
- Outsource the Technical
Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.
- Be smart to choose your SEO agency
When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.
- Involve with your agency
After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.
- Keep learning and monitoring
This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.