Tag Archives: social media marketing

FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

INCREDIBLITY OF LINKEDIN AS MARKETING PLATFORM

LinkedIn is a multilingual Professional networking platform and an inbound marketing tool. Members with LinkedIn account establish connections where they could maintain a professional relationship. LinkedIn is a vast networking power consisting of more than 300 million users which seems less compared to Facebook and twitter but which provide a lot of benefits to business holders.

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On the dole for business holders       

  1. Members in LinkedIn are often referred to as connections. More connections made within professional groups will pave the business a new way for global exposure.
  2. The best way to get the real power from LinkedIn is that to tap into existing connection and grow your network wider rather than just stacking up followers and connectors. A well-Managed LinkedIn profile can act as a forerunner for the brand.
  3. It provides a perfect shape for your business to run it the way you like. Having connections with possible customers as well as consistently posting unique content and optimizing Company page are the key elements for business growth.
  4. It prefers to be a great platform for customers to interact and business holders to share the statistics and survey, when done right it achieves for great customer satisfaction level.

Creating a LinkedIn Company page

Creating a company page seems to be simple when it is accompanied by a good strategic plan.

  • Start with adding the official company name and work e-mail address. Once done LinkedIn will send an e-mail to verify that you are eligible to create a company page
  • Add in your company details and to capture the business better it is recommended to add the banner and company logo which feels good.
  • Comprise the Company details by crafting a message which involves what the company does and setting up with marketing and content team. Click “publish” and the company page is online.

Key notes for reachability of page

Just creating company’s page will not bring followers. The best way to boost the chance of success is from the following strategy.

Intensify the page:

Setting up a unique brand personality by creating an attractive banner image and including the company website, blogs and so on puts in credibility to the page. Having appropriate brand humorous videos will help in online awareness about the brand.

Employee connecting to LinkedIn page:

The best resources for growing the business are the employers.  By adding those as followers can expand the connection tremendously. Adding company page in Personal profile can exposure the company’s update to other connection.

Frequent update and reply:

With proving valuable articles and company updates on regular basis will keep the customer active all time. Engaging with customer frequently would enhance the chance of outgrowth of business to next level.

More over adding frequent updates and being active on page will create more visitor traffic and will improve the performance in search result page. The most important fact is that differentiating yourself from the competitors make the company more transparent and creates a positive impression about the brand.

(Compiled by Nisha Ranjith)

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

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With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

The Significance of Visual Elements in Social Media Marketing

Social media marketing is targeted to the human population at large covering all age groups, genders, occupations and socio-economic statuses. Human nature in general is far more attracted towards graphics, colours and animation than simple text. You might be having a selected group of your enthusiasts and supporters who categorically study your textual content but if you would want to expand your audience and reach out deeper into the market, you ought to include visual elements with your transcript contents.

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In today’s rapid era, it will be the highest risk to stagnate your business marketing strategies or methodologies. Incorporating dynamism is extremely crucial. Graphics and visual content are elementary for keeping up with vitality and dynamism. Graphics obviously offer a quicker attraction to the audience and thus result in quicker response. Keep in mind that this is the first impression that you give to an onlooker about your information, therefore it has to be exact and suitable.

Visual content entices a speedier response for the information displayed and strike the beginning of a communication with the target audience. If compared to simple text content, graphics and visuals will surely have a deeper impression in the memory of whoever interacts or sees the social media post. Research proves that the human brain processes visual input 60000 times more rapidly than simple text input. Consequently, it is apparent that visuals will be in the memory of your audience for a longer time and thus increase the chances of your information/advertisement being used, even at a later stage.

Your idea is portrayed and conveyed better using visual elements and so a positive attitude is automatically initiated towards your ads on social media if included with colour and design in place of just text. Social media platforms are overflowing with graphical content – no doubt, but nonetheless visuals stand out individually despite being in abundance. One is naturally appealed to view any type of visuals even if they are a group clumped together. And that is why they can be easily utilized to improve visual branding and/or brand recognition in general.

Visual/graphical elements increase the traffic towards a call to action and help in promoting clicks more swiftly. With the increasing traffic and engagement on social media platforms, promoting business on social media is an integral part of corporate growth and considering the types of audience building on these platforms, inclusion of visuals is not just important but is almost a necessity. Flavour your social media presence using images, videos, slideshares, infographics and graphs to increase traffic towards your business smoothly!

LinkedIn for the Education Industry

It’s a digital employment world now in which LinkedIn is a business-oriented social networking service and it is very useful for students. Students can use LinkedIn to:

  • Connect with classmates, faculty and family (professionally)
  • Find new opportunities for internships and jobs
  • Manage what potential employers learn about you online
  • Research companies

linkedin for education

The goal of LinkedIn networking is simple – Networking Smarter. LinkedIn helps students to become professional. In other words you can say that – “Your LinkedIn account is your CV that never sleeps”. It gives you a voice on search engines. It affords you the ability to send a generic resume via the link. It provides a place to network with business owners. It allows you to meet prospective employers, industry powerhouses. It is a great place to establish yourself as a thought leader

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. LinkedIn has changed the way of searching job forever. It is a virtual, global, professional networking event that is going on 24/7

In the book Groundswell a marketing research company highlighted the fact the business owners love Discussion Boards. LinkedIn is wisely built their groups around discussion boards business owners are very likely to use them! The same applies to educational groups as well. There are many groups that provide a learning platform, provide opportunities for career options/career counselling and give an outlook of the industrial world to students

Educational industries/institutions gain a very strong and professional social media presence through which they can channelize their marketing.
Becoming more active on LinkedIn can increase your visibility in the news feeds of your connections. LinkedIn is a professional network. It is most active during work hours and weekdays. Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays. So make sure you time yourself correctly on LinkedIn to get better overall results

Facts:

  • LinkedIn has more than 200 million members in over 200 countries and territories.
  • Professionals are signing up at a rate of approximately two new members per second.
  • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • Members with a profile photo receive 14x more profile views
  • LinkedIn profiles with summaries get 10x more profile views

Tip: Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information

PAVING YOUR BUSINESS THROUGH FACEBOOK

Social media is a feature that utilizes the internet functionality to the core. World-wide networking and connections have become unbelievably feasible through social media. And one name that is almost synonymous to social media is Facebook. Using Facebook intelligently for business is one of the most effective methods of reaching out to a wide, very wide audience. Showcasing your business on Facebook today is an important marketing strategy that cannot be overlooked. This article outlines some steps that you could use to brush up your business page on Facebook.

FB for business

Without a second thought, the first step on Facebook for business is to create a page. Give your business individuality and make it independent by creating a separate page. Facebook has a variation of helpful tools which can help you build efficiently. Add you address, website, contact number and any other appropriate info in the about-us section. You can use the settings options to control all inputs on your page. You may distribute page roles among your team members who will help you run the page.

Once you have created the page, do not stop there. A page needs to be managed just like a business branch. After liking the page yourself, create an audience to connect with the page. Invite your friends through Facebook to like your page. An excellent option is to invite other business contacts and delegates to connect with your page by sending them an email containing the Facebook link. You may use the email technique with other audiences who may be interested in your business.

After building up an audience who are ready to hear from you through your page, begin posting on the page regularly. Be consistent and appropriate with the posts. Try not to be very formal and specific, make the posts light and acceptable to everyone in general. It is important to post regularly, do not keep gaps of 10 days between posts. On the contrary, do not over-do the process. Research says that businesses that overwhelm their audiences with continuous posts (such as two per day) see a decline in their audience number.

Posts on a page keep it alive and running. The types of posts make a huge difference in the audience engagement. Inclusion of multimedia posts is sure to catch the eyes of individuals at a much higher rate than simple text. Keep adding multimedia posts on your page to improve engagement. Using a good number of keywords in your posts is a very good idea to reach out to relevant audience. Add keywords in your posts/descriptions so that search engines can catch your page easily.

Add an appropriate display picture for your company. For example, a photograph of a team member does not at all fit well for a business page. A Facebook page helps you to brand yourself, use it suitably. For most businesses on Facebook, the logo is seen as the profile picture.

Recognition of strategic times is very necessary for Facebook page posts. Research the market to see what exactly your customers are looking for at what time. Post accordingly. A Facebook post describing a heater is completely irrelevant in the summer time. In relation to everyday post timings, research shows that topics posted between 1:00pm and 4:00pm tend to have more engagements. Therefore, synchronize your posts with your watches & calendars!

Facebook pages allow others to send messages to your business. Offer quick responses. It indicates professionalism and increases the strength of your brand online.

The above mentioned points are easy-to-implement, absolutely free and adequate for business growth through Facebook. Use them to enhance your social media presence and increase traffic to your business!

Benefit of Facebook Ads for Your Business

Benefit of Facebook Ads for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do… Test out and find out firsthand if the returns justify the investment.

Facebook Ads

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached smartphone users: Millions of facebook users access facebook via smartphones worldwide every single day. This potentially increases your audience outreach across varied platforms.

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

  1. MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: are visible on a user’s news feed. The ads appear and blend seamlessly into a news feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

Adapt the right marketing Strategy on Social Media

Adapt the right marketing Strategy on Social Media

When we speak about social media, the biggest trend all over the globe is Facebook, and therefore, many companies use Facebook to market their products using the ad spaces provided by this media platform. However, while advertising, they fail to acquire lasting results because of the wrong strategy adopted by the companies.

Facebook is one of the best opportunities provided by the internet to assure an online success of your brand. Nevertheless, even the best content ever posted on Facebook will only yield low results, with simultaneously incurring high costs. So, the real question to be asked before planning an online marketing strategy is, “How much and Where should I spend?”

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“Likes” matter the most

Currently, many people are focusing on getting more “likes” for their brand; therefore, they tend to spend money on “Page like Ads” to get more fans and “Post Engagement Ads” estimating that their sales will increase in future. However in reality, what you expect is not what you get.  This strategy only increases your cost without increasing your profit. You are able to target your audience, but are not able to create a long lasting effect on them.  You get a temporary and short term page post, and target audience base is restricted to the number of “likes” you get.

Facebook Users in India

Focus on building a brand identity

In order to increase the effectiveness of your online marketing through Facebook or any other social media platform, you should not only be able to reach your target audience but should be able to provide them with what they want. Basically, you not only want them to be aware of your product but make them feel a part of your brand. This helps them to remember your brand and also, increases mouth-to-mouth advertising. With the cost you are incurring, you want maximum returns, thus your ad budget and your marketing plan should be focused around a well-developed campaign that engages the audience into various fun activities. You need a reason for your potential customers to remember you, and there are many ways you can achieve this goal –

  • Your campaign should be focused not on getting more “likes” but ensure brand awareness and long term engagement
  • A great way to ensure a long term effect is to engage your audience in fun-filled contests, like photo contests, quizzes. Anything and everything that interests them.
  • You should be able to steer the traffic around your campaign and use that to increase your customer base. Use Facebook but do not restrict yourself to it.

Roll-out smart campaigns

A well-targeted and smart campaign will assure you with a strong customer base and brand recognition. You will have a good PR strategy and an audience who will always remember you. An online marketing activity like quizzes will help you getting your audience’s email addresses creating the perfect marketing list. Moreover, your page “likes” will keep on increasing and the risk of fake accounts can be eliminated. And the ultimate goal of increasing profits will just be a piece of cake.

Website Trends 2015

112Web Marketing has grown tremendously in the past few years. In the short span of time, it has proved its worth and a lot of innovations were introduced. Web developers tried to make the best of every opportunity that was offered by the internet. Some of the few trends to follow are –

  • Responsive Design
    Not a trend per say, but responsive design is more on the lines of efficiency. With the increasing use of smartphones and tablets, web developers and business owners have understood the value of having mobile friendly websites and applications. It helps to view the websites without any glitch. Every time a web developer is making a new design, he should consider the different devices it will be used on.
Web Trends 2014

Web Trends

  • Custom Typography
    It has been a growing trend, and makes your website and web advertisements stand out from the crowd. It makes your content look attractive, catchy and fresh. Because of this growing trend, web browsers have come up with many services to use beautiful, custom typography.
  • Video Usage
    One of the newest trend is to use product videos, video storytelling and video background in creating a web presence. With high speed internet, it goes well with potential customers and adds an authenticity to your brand. Moreover, the customer does not have to read heaps of content to know about your product.
  • Social Media Marketing
    Online store owners and traditional store owners have understood that web marketing is pre-requisite or any business and simply advertisement won’t do. In this year, we have seen a growth in social media marketing with businesses trying to promote their brand on every social platform, creating blogs and hosting contests online. Social blogging websites and media websites like WordPress and Pinterest have been one of the major sources of customers for online stores and are continuing to create an impact on their loyal viewers. Youtube has also proved to a major contribution to web marketing, with many brands promoting their commercials on their websites as well as on the videos youtube account holders upload, and also by starting their own brand channels.
  • Image-Centric Content
    Infographics example

    Infographics example


    The best example of this is Infographics. Many viewers do not wish to read heaps of content and that is where Inforgraphics saves the day. Web marketing newest trend is Infographic where lengthy and boring content can be shortened in a crisp manner into an image which is quirky, catchy, informative and interesting.

These are a few trends that dominated web marketing in 2014 and will continue to dominate in the coming years. With so many trends being followed by businesses and web developers, it becomes needless to say how web presence can impact a business. It’s a whole new world today, what could work a year ago may not be in vogue right now. Internet usage has increases and online shopping trends have gone off the charts. Thus, the competition between businesses is not only limited to having the better product but also to have a strong web presence.11112

With a billion of citizens of the world using the internet right now, think of how many will be looking and wondering at your advertisement in some social media website and wondering how good it might be. This is how web presence can influence the world.

So Stop wondering and think of the newest trend you ought to follow. Happy Marketing!

Crucial laws of Social Media Marketing to follow

Challenge your ways of Social Media Marketing and add leverage to your content. In this way you are more likely to bring to the fore your potential audience and customer base in a dramatic way.

The 10 Commandments

The 10 Commandments

Keeping the social media marketing fundamentals in mind will allow you to maximize and qualitatively increase your online presence amongst many.  Abiding by the below mentioned crucial laws of social media marketing will help you build a strong foundation that will serve your brand positively , build customers and most importantly guarantee optimum Return on Investments.

1. Make less noise, Listen more

Let your target audience do the talking. Follow your target audience’s online content and be a part of the discussions. Try to effectively evaluate what’s important to them. Only then you will be able to gauge the potential content that interests your readers. Create content and spark healthy conversations that add value to the brand.

2. Be focused on what you want to deliver and achieve

Share relevant message. In order to take advantage of the strength of social media you need to include a strategic combination of planning and dedication. Plan out and strategically design a highly-focused social media and content marketing strategy with the intention to build a strong brand has a better chance for success than a broad strategy.

Remember, excellent content gets people to share, and that sharing will allow your audience to widen to potential fans, friends, and customers.

Social Media Marketing is for all – a solo entrepreneur or a large business. Use social media marketing as an effective marketing tool to build the trust and recognition that at some point significantly grows your business. It’s advisable to stay focused and build a brand identity that allows you to Master your Giving.

3. Quality speaks volumes

It’s better to have lesser audience, which is interactive, who read, share and talk about your content with their own audiences rather than having connections who disappear soon after connecting with you the first time. It’s wise to pay emphasis on quality rather than quantity.

4. Be persistent in delivery; keep patience

Miracles do not happen overnight. Similarly, Social media and content marketing success doesn’t happen overnight. You need to adept to constant learning and consistently deliver in the hope to attain constructive results.

5. Multiply your followers

Give emphasis on publishing quality content. Quality content when published is bound to multiply your online audience of quality followers as the published content will be further shared  with their own audiences on social networks such as Twitter, Face book, LinkedIn, their own blogs and more.

This compounded sharing of your content opens new entry points for search engines like Google to find it in keyword searches, eventually the entry points growing to hundreds or thousands of more potential ways for people to connect with you online.

6. Follow your potential competitors who influence you

Follow your competitor’s quality audiences who are likely to be interested in your products, services and business as well. No matter what amount of time you commit, be human. Be relevant and helpful. Be reliable and authentic. Be valuable and interactive. Be civil. And share, don’t sell. Connect with those people and work constructively to build relationships with them.

True social media marketing takes dedication and it’s likely the interesting source of useful information you post they might further share your content with their own followers, which could put you and your business in front of a huge new audience.

7. Value promotions, rather than conversions alone

Do not use social web for directly promoting all your products and services, people will stop listening. Use social media as a platform to create amazing content and developing relationships with online influencers. In a nutshell use this interactive medium as a powerful catalyst to talk about your brand and sustain in the minds of your potential audience marketing for your business.

8. Acknowledge your connections

Building business associations is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

Make it a point to greet on Birthdays, Work Anniversaries, and Festivals and so on.

9. Be available, do not disappear

Be consistent when publishing content and don’t disappear soon after you post. Be available to your audience. Generate means of building relationships by encouraging conversations.  Followers online tend to forget and won’t hesitate to replace you if you disappear for weeks or months.

10. Reciprocate and share content

Follow the rule of “Give and Take”. Spend half of your online web time not only in sharing your content but also should be focused on sharing and talking about content published by others.