Tag Archives: google adwords

Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

Why Should You Invest in Paid Google Campaigns?

Back to the fundamentals –  what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing:

Chattels in Paid Campaign:

  • Advertisement
  • List of Search Engines
  • Payment:
    • When ad is clicked(Pay-Per-Click PPC)
    • When ad is displayed (Cost-Per-Impression CPM)

   Paid Search Marketing Process

Source: marketfunction.com

Keyword Research:

Consider a keyword list based on the Company’s product and services which is done by crawling the Company’s website and pick the keywords which have much relevance. After pulling possible keywords from the site, the next step is to cluster them into specific groups. This is where you put yourself in users mind.

Ad Copy Writing:

What matters with ads? Just annoying things for people. The answer is No. There is a fun exercise in creating a provoking ad.  The ad copy usually runs between the title and the display URL. It is just a crackerjack tool not only to describe the Ads destination but also serves as effective for the visitor who might be interested that has bought the ad up.

Landing Page:

The key point to be noted is that the Home Page has actual difference from the Landing Page. It is an independent web page offbeat from the main home page. The Landing Page shouldn’t swamp the visitor with several links. The speed of the landing page loading is a significant point. When a visitor clicks an ad,  he/she should be directed to a particular web page with a catchy overlook and not to be directed to Home Page again.

Campaign Setup:

The basic idea we get is from questioning our self as “what type of Campaign Do I need to create?” Once setup then there are series of questions to be raised in mind as

  • Who are the target audience?
  • Location and languages
  • Bids and Budget

Tracking and Testing:

The final step is to evaluate the Campaign performance. Focus on what to be achieved by this Campaign and search according to the result to be achieved. The landing page performance can be checked for entire account or even the specific ad group. The result is targeted based on the Campaign mission.

Let’s get to the crucial part of the talk

Does investing in Paid Campaign fetch you desired result?

To all appearances it is a big YES. But let me tell you how.

Paid search is like head-to-foot for Targeting. Company target based on the products and services to get the more revenue to business. Target a specific group based on age, interest, location and all available options present to hook the advertiser.

In this fast growing world, everybody wants on hand payoff.  Paid campaign gives an immediate result for the accomplishment of the process.

Wrangle more for the exposure. The Google search page contains enormous amount of data where all data competes for visitor’s scrutiny. With this incredible platform getting a position in first page is achievement and listed more number of times is a big deal coming to the door step.

So, with right intelligence and good patience paid search campaign tied up with organic search could get you more traffic and conversion rate which seems to be lost only with organic search.

If you are interested in taking up paid advertisements with Google, you may as well brush up your basic knowledge about Google AdWords. Or, make life easier! You may review our Paid campaign packages and contact us to help you out with it!

Basic Concepts of the Google AdWords Tool

Google AdWords is an advertising service through which advertisers can promote their products by publishing on Google and its advertising network. If you use Google AdWords smartly, it will generate quality leads and customers for your business. It is important to know the basics of Campaigns, ads, keywords and most important to learn ad ranks and quality score.

adwords

Google AdWords Account – For using AdWords tool, you have to create an AdWords account, simply login with Gmail. Once you login you can create campaigns using relevant keywords, which you can research using the keywords planner tool. AdWords provides keyword planner tool to select the keywords which provides best results

Keyword planner tool – Keywords are the basic building blocks for any ads. These are the very search-terms that are used by users when searching through the internet, which ultimately drive traffic to your website. Through Keyword researching you can get relevant Keywords for your campaigns.

Campaigns – Once you have sorted out relevant keywords, build your campaign using these keywords. While creating campaigns you need to select the location (where your product or service is available to customers) and bidding (the amount of money you are planning to spend in a day for each keyword). Choose location and bidding wisely to generate quality leads.

Under one campaign many ad groups can be created and under ad group, ads are created. Ads are an important factor in all campaigns because customers interact directly with Ads. While creating ad groups you have to enter address of your landing page, which forms the port of consumer attraction and traffic collection.

Landing Page – When a user clicks on your ads it is redirected to a page that page is called as a landing page. According to Google’s guidelines, landing page should match with search terms or keywords. As ranking of ad is highly depended upon relevancy of ads

Ad Rank – Ranking of ads is based on maximum cost per click (CPC). Whenever anyone clicks on ad the amount is charged for one click is defined as the cost per click. Generally, higher the bid amount higher will be the ad position. Ad rank is calculated on two components one is bid amount and the other is quality scores.

Quality Scores – It is one of the important factors to determine ad ranks. Google determines relevancy of keyword and landing page, if both are highly relevant than preference will be given to most relevant ad in deciding ranking. Even if any advertiser is paying maximum cost but if his ad relevancy is lesser then his ad may not mandatory rank first. On the other hand, if any advertiser’s ad relevancy is very high but paying lesser amount than required for first ranking may achieve highest rank.

Now, your ad is ready, google takes some time to approve your ad before it goes live. Monitoring of campaign should be done to find out which ad or AdWords group is bringing more conversion, also find what keywords attracting customers to visit your site. Then, use those keywords more shrewdly in building more potential ads.

When it comes to adWords, keyword research and keyword analysis play a very crucial role. Next comes in the landing page which must be strong enough to hold your customers that have arrived through advertisement. Apart from Google Adwords, SEO also gives potential results for online marketing. Take a look at some SEO strategies and SEO tips. You may contact us for any further insights.

 Compiled by: Meghna Sahu