Tag Archives: digital marketing

Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.

How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

images (1)

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business


Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business


If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.




Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

Tips to stay Relevant in Digital Marketing

Relevance is a search engine’s core requirement.  People when Google a search query they want results that are closely connected to their queries. When it comes to online marketing, whether it is SEO, social media or paid advertising, again, being relevant is absolutely essential.

Relevance Rank

Online marketers work hard and want their Facebook posts to get hundreds if not thousands of comments, their tweets to get re- tweeted for the world to see and their search engine queries to project right at the top of Google. Digital marketers crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.

A few crucial steps to follow stay relevant in digital marketing

 1. Promoted Facebook posts will serve better

I recently happened to read an article saying that brands today are actually wasting money on Facebook and Twitter. The study stated that less than 0.1% of fans and followers actually interact with each post on average from a brand.

Looks like in the near future if the brands want to stay relevant, they will need to pay money to promote a post. Investing funds to boost the post might make a big difference in regards to the overall interaction!

 2. Get  your Social media brand promoted by customers 

Hippo CEO

Hippo CEO

Identify if a consumer loves your brand; reach out to this person to see if they will help promote your company! An ad agency in Mumbai encouraged it’s client’s as well as consumers to make a post on their own Facebook page about their experience. By doing so they tried to convey the message that the agency provided its customers optimum return on investment through its branding service.

This instantly generated referrals to  the agency from friends of friends seeing these Facebook posts! Reaching out to brand advocates will help promote your brand.

3. Reviews are a source of truth that will live on the web indefinitely.

Reach out to your customers to see if they will leave a review on your Google+ page. If you focus on reviews, it will benefit your website and brand for many years to come.

4. Pitch your company high

 Dedicate a person to give in 5-10 hours per week on digital PR outreach  to connect to the  industry specific websites and make a pitch about your company with the hopes that these websites will do a write-up on your brand.

If these industries related websites end up linking back to your website, it will have huge SEO benefits. Additionally, the readership on industry related websites could help your business generate more leads!

5. Optimize mobile site for SEO

 Make sure that your website is mobile friendly and optimized for SEO . This will have a huge impact on search results not only this year, but for many years down the road.

6. Have an outsider expert conduct a Digital marketing audit

Google - Truth

Digital marketers tend to think that they are always right. Have someone else conduct a deep dive into your digital marketing channels. This process will take 2-3 hours but you will gain invaluable insight!

Staying relevant on the digital frontier will require an open mind, digital outreach, and some money behind your social media posts.

Make every post count!!

Infographics – A Better Way of Marketing


Truth Facts

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?

Most Popular Infographics

Most Popular Infographics

Although the term Infographic may sound really complicated, it simply is a word combined
of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –

  • A data rich visualization of a story or a thesis
  • An effective way to learn and understand various concepts
  • A best way to build brand recognition.

Why Infographic?

It has been observed that a good quality inforgraphic are read 30 times more than plain

text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-

  • People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
  • It helps in brand building if the subject matter mixes well with your marketing goals.
  • People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
  • Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
  • It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
  • Large amount of data becomes understandable, easy and interesting.
  • One of the most important gains is that it helps cater the audiences who have less time and low-attention span.

How to effectively use Infographic?

The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-

  • Choose a quirky, interesting and catchy topic or title.
  • Include facts, figures and diversity of sources and statistics.
  • Make people engage with your company and brand.
  • Promote your Infographic via social media. It will help your brand and infographic go viral
  • Minimize the textual content and avoid plain or white background.
  • Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.

Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.

Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.





Facebook Advertising for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Facebook Ads

Facebook Ads

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do. Test out and find out first-hand if the returns justify the investment.


Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached Smartphone users: Millions of Facebook users access Facebook via Smartphone worldwide every single day. This potentially increases your audience outreach across varied platforms.
Thanks technology

Thanks technology


Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.



  • MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: These are visible on a user’s news-feed. The ads appear and blend seamlessly into a news-feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news-feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

A Guide to Digital Copywriting

Digital Copywriting

According to alldaycreative.co.uk, “Digital Copywriting is a specialist skill. It requires digital knowledge in addition to the ability to write. Writing for the web alongside web designers, UX specialists, and conversion scientists is an entirely different skill to writing traditional copy”.

We know what a digital copywriter is and there are most of us who aspire to build a career in digital copywriting. However what shoots us down is the inability to understand of putting thoughts into words. The basic objective of this blog is to help you in becoming an ideal digital copywriter.

Sure, there are many guidelines to follow like writing frequently, understanding your audience and of course, writing sensibly. But what makes a good digital copywriter a great one?

  • Focus and Analysing the Data
    Writing is the key in digital copywriting, but it’s not enough. Simply writing without studying the web analytics and social metrics behind your content, you are not making your content worthy. It is important that every word you write has to be backed by meaningful data and facts, otherwise, it is just void
  • Building a Community
    A digital copywriter’s aim is not only to write for his clients or creating content out of nothing but also building his own community alongside. Building one’s own community gives you loyal followers of your work and thus helps you in getting more business and income.
  • Promoting your Content
    Like any other profession, digital copywriters look for more work and opportunities. Creating a brand image is important, and for that writing well is just half the picture. There are many entrepreneurial writers who stand apart, by not only writing but also promoting that content on various social media. If you aspire to become a digital copywriter, learn content promotion in addition to creation and building up networks.4
  • SEO Focused Content
    SEO, or Search Engine Optimization helps to find your work, content quickly and with ease. The name, SEO, itself tells us how important it is for aspiring digital copywriters, and one should focus on mastering it. Learning how to conduct keyword research or being aware in including anchor text links within content, etc. will add fluency in search and make your writing more valuable.
  • Creating Effective Content
    Your work is not only to write what your clients ask you to. They are paying you so that your work can help their business grow. Writing blogs and articles for your client is the first step. To move forward in this career, learn how to create email marketing campaigns, promotional campaigns and landing pages that convert like crazy. You should know how to write effectively which can lead to thousands of tweets. If you want to be an in-demand digital copywriter, you should be able to master this and more.

These are just the basic guidelines on becoming a digital copywriter, the baby steps if you may call. A true digital copywriter will not only excel in these above areas but create his own portfolio and his own definition for his work. Each client is different, thus your style of writing also depends on which kind of client you land. However, always remember to stay focused.

Ways to Implement an Effective Call-to-Action

Call –to- Action is a clear and concise communication that compels readers to take an action. It is one of the most important factors driving conversion of any promotional content for blogs or email.  The content should be persuasive and should drive readers to take a definite corrective action such as

  • Click through a landing page
  • Click to pay online for a finalized purchase
  • Subscribe to your email campaigns or newsletters

call to actionIt’s not your sales team alone who is responsible for closings and conversion. Your content marketing team too can drive that traffic, however not without quality content and without a good call-to- action

In this section of the blog we discuss why you’re content needs to go beyond the generic “Click here” option. We provide below a few effective tips on how to create effective calls to action to increase your click-through rates and ultimately drive conversions.

What’s the equation of recipients who “Click” your posts?

The click-through rate of the recipients who click on a certain URL in your email is directly proportional to the fact as to how your content has proved to be a good measure of the effectiveness of your calls to action.

This will allow you to re-work and improvise on your email campaigns’ calls to action. You will there on want to test and implement changes to your content as per the click-through rates to gauge what works best with your specific target audience.

Construct Your Words in a Calculative manner

It is advisable that the content you carry makes use of a strong command verb to start each call-to-action. After discussing out the complete topic in the end sum it up quickly and clearly and make sure to mention what subscribers will get by clicking the call-to-action. Some examples include:

o   Order now

o   Sign up today for weekly/monthly offers

o   Buy now

o   Click to Pay

o   Start your trial now

o   Compare prices here

o   Click here to inquire more

State reasons for the readers to infer why they should take the action

Readers should be able to easily make out the benefits. In other words, what’s in it for them? Will the service or product help them to outgrow their business, or save money? It is advisable for your content to highlight your valuable scheme compared to your competitors. E.g.: 40% off or Free home delivery. Make sure the message is concise and clear. This will help you give you an edge in getting your consumers to take action.

A few more must do’s to consider

Make sure your font size mentioning the call-to-action is easy to view and stands out more compared to other elements in your email so subscribers can’t miss it.

Case Study Lead Generation For Educational Institute

Client Overview

Client is an Institute of Distance Learning,  offering wide range of management courses in Marketing, Finance, HR, Operation Management, Project Management, IT, Hospital Administration and Health Management. This institute has been imparting high quality education through the state-of-the-art infrastructure, dedicated faculty and ascertaining the potential of the Institute for excellence.

Business Challenge

Client was facing a huge drop in MBA and in Distance MBA last year and wanted to grow online admission and Inquiry.

BM Consulting, Pune took over the business challenge to increase brand awareness and lead generation for the institute MBA.  Director of the institutes and Admission Head described this as the major issue and bottle neck of downpour in MBA and Distance MBA admission.


To be in the race with a Distance MBA, winning edge is the need of today and this is only possible if you keep yourself updated with the latest and modern techniques available in the market. Prior to the boom of the internet, the only way a business could grow was either by attracting more students through random sales offers or via word of mouth publicity. Today the same is achieved by spreading wings and by giving an online face to your business. Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.

Strategy we used

We acted in-house resource for digital marketing, to drive online inquiry and increase the awareness of Distance MBA program and make it stand out in the crowd and generate quality leads for July batch.

We designed a Landing page

landing page

(Landing Page)

  1. Made time to pause and reflect

Planning a right time for the uplifting strategy to raise the bar of excellence , teaming up with our analytical and experienced team of social media was half the battle won.

BM Consulting upgraded the features of the Institute through social media networking, mainly on Facebook (FB), Display banner ads, Google search ads , remarketing ads, overlapping with the Institutes Management programs.  We reviewed the desired goals for the institute with the most effective planning.  We planned and timed its approach to coincide with the introduction of the  Blog.

This added new feature has made a greater impact and has positively influenced the change. We understand the value of the content we are creating and invested money and trust in Paid inbound marketing campaign (Google search ads).

We focussed at bringing relevant traffic, studying and targeting major competitor’s keywords in Distance MBA. Every piece of content written by our experienced team of writers is written into easily deciphered concise and clear bullet points to communicate the required specific message. In a quick scan the visitor is introduced to your product and services that are easy to decipher and turn into prospects and leads, getting your business closer to your stated goals.

  1. Deciphered what client wants

We remembered that interaction is the name of the game. This means, we asked your clients, readers, and prospects what they want to hear about on your blog. We made use of polling software to find out what your readers want you to talk about on the blog.

It’s always better to know what your client wants to discuss. We got blogs written knowing what information your audience craves.

By providing information on your blog we offered added value to your prospects. Creating value can mean anything from providing them with the information they need (education), entertainment, free giveaways, or inspiration. As mentioned in the previous point, we found out what your readers want and then deliver on that need. We created banner ads in education portals to deliver right message to the right audience.

     3.  Marketed the content, Right

We consistently added targeted connections to your social networks, those people who are your target market and are most likely to check out your blog posts. B M Consulting made sure to post your content at regular intervals on the social networks relevant to your business. LinkedIn and Facebook all have amazing groups where you can begin to develop a rapport with other members.

By consistently adding targeted connections to your social networks, we found out that these people were your target market and were most likely to check out your blog posts. Our team of social networking professionals posted your content at regular intervals on the social networks relevant to your business. We made sure to not only post your own content in the group,  your contributions were not about your own content, but a mixture of information, sharing, and communicating with others.


  1. Thought smart, Thought futuristic.


We added a search box in your blog so that a search box glues the user to your blog and gives a user answers to its queries and requirements. Blogs when designed keeping a particular goal in mind largely optimize the conversion possibilities. Keeping these tips in mind you can ensure that your online presence is interwoven carefully and tactfully to help your business develop wings.


Confidence is the power to manage any critical situation adapting to rapid advances in new technology.  Social Networking has added boon to your product and service and allows sharing in the easiest way to generate leads.


We helped you figure out what networks your audience is using the most and keeping a focal point on them we directed you to the exponential Social Media that work for your business, by encouraged Facebook engagement and Blog posts.

End Result

goal completion

  1. 2000+ quality leads from Maharastra region only
  2. 1500+ page likes
  3. 250+ admission for 2014 batch

Opting For Digital Marketing? Be Sure To Pick the Right Agency!

Business has two main functions – marketing and innovation. Henry Ford has quoted,”A man who stops advertising  to save money is like a man who stops a clock to save time”. Business needs innovation and, so does the marketing too. Digital Marketing is a wonderful example of innovative marketing. Many a times, people are heard saying, digital marketing is an alternative to conventional marketing. Numerous digital marketers even advise their clients to shrink their marketing team by implementing digital strategy.


Digital marketing is an inventive concept,using new technologies and integrating these new techniques with the more traditional approach and thus efficiently marketing  your organization to the right audience.

Many Digital marketing agencies have a standard plan which they implement  to all sectors in industry. Such agencies lack in research and do not have thorough expertise in client’s domain.Beware of such marketing agencies!

As stated above,a good digital marketing agency  will focus on quality research.

Areas of Research a Digital Agency should focus

  • Business goals for the project
  • Conversion issues if any
  • Scheduling and allocating time frames for each activity
  • Does business really need a website?
  • User Behavior on website
  • Optimized Landing page for website
  • Search engine rankings

How to Choose Right Digital Agency for Your Business

  • Before you zero down upon a particular digital agency,it is important to know whether the agency has worked on a similar domain like your’s.For eg: If you are into Pharma domain, asking the agency to show their client report in pharma industry Domain knowledge is an integral part while choosing any digital marketing agency.
  •  “We will buy you 1000 likes in $x amount”. Yes,beware of such false and fruitless claims. Such digital agencies will take heavy financial amounts in advance,assuring you a particular number of likes in first month. Remember, although they could achieve this number,it won’t last for long time and, the Facebook success is not measured in only in terms of number of likes, but engagement and conversations on it too matter.
  • Freelancer or Agency? Well, it is your decision to choose between the two. An agency has separate teams to handle social media,search and other campaigns for your business. A Freelancer might not be an expert in all the domains of digital marketing. If you choose a freelancer,check whether he is a Google Certified Individual(both in Google Analytics and Google Adwords) or not. If you go for agency,make sure it is a Google Certified Partner company.
  • Ask them the process of Google Adwords Campaign. Ask an agency to send you keyword list before actually starting a campaign. Make sure,they implement conversion tracking in adwords tool. This will help you to distinguish between the conversions happening from adwords and other sources. Ask for a fortnightly campaign report to understand how your money is spent.
  • If an agency is handling Email campaigns, it is important that your message is reached only to prospective clients. It is better, to ask for the mailing list to know whether really your message is sent to right audience or not.
  • “We guarantee no.1 ranking in 45 days” Wow, what a catchy tagline! Beware of such false claims! Ask for the keywords they will rank you no.1 and also know the competition of these keywords.Keywords with zero competition and less search are easy to rank.But,no one will search for such keyword terms.Do not hesitate to know their SEO strategy. Remember,Google is targeting websites who acquire rankings through spamming.You would be penalized forever if you are indulging inblack hat marketing to get rankings. Get a genuine marketing agency,ask for their past projects and verify their ranking keywords.

We,at BMConsulting explore your business through diverse inbound marketing services. Our certified team’s expertise  will help you gain better conversions and decent place in market.