Tag Archives: case study

AMAZON PRODUCT SPONSORED ADS: CASE STUDY BY BM CONSULTING

Amazon sponsored product ad campaigns are a quite effective section of Amazon services through which sellers can benefit at large. Significant increment in sales and reduction in Amazon/Advertisement cost of sales are achieved by accurate and appropriate campaign management. This service of Amazon expands the visibility of products on the marketplace and provides for special placements for products such as page 1 of search results, thus resulting in sales increment. Below elaborated are two sellers whose campaign management was undertaken by BM Consulting.

  1. BENISON INDIA – Dealer for sewing machines
  2. DHARMAYA – Cosmetics Dealer

Client Requirement:

All sellers who are connected with a marketplace such as Amazon have similar issues as listed below:

  • High ACoS values. Advertisement cost is the percentage of total cost on advertisement. The lesser this value, the more profit one saves.
  • Not enough sales
  • No significant numbers of impressions and clicks

Approach:

Being a Google partner company, BM Consulting has the privilege of a strong background and a lot of experience with keywords. Correct keyword research together with accurate optimization techniques are applied to the Amazon seller campaigns such that the glitches faced by sellers are greatly reduced and sales are increased.

Results:

graph

 

Noted increments in the number of impressions, clicks and sales are observed for the clients after execution of campaigns accurately. ACoS values are seen to reduce over 50% of previous values.

Client Speak:

“It has been a priviledge to have your Team BM Consulting as my Advertisement Consultant.

1. Because of them my Sales has increased by 200% in amazon.in.

2. No doubt to promote sales we need advertisement. Their management team was able to give me maximum benefit by increasing Sales whereby my Advertisement Cost On Sales (Acos) is very less.

3. My advertisement Budget is used by BM Consulting and proper allocation of my Budget is done. I can also review their work in Amazon.in”

 – Dharmaaya Enterprises

 

Google Adwords Educational Institute Case Study : Search Engine Marketing Case Study

Client Overview

Client was established in 1998. It is counted as one of the first institutions in Pune that provides SAP related Education and Consulting services. With other similar achievements during its tenure in the industry, they has established itself as a leading brand in India in IT & Business Education and Consulting.

Client’s challenge

Beside 17 Years of industry experience, client was facing a huge drop in admissions for the last 6 months. The challenge was low internet penetration.

Approach

Our team started working on root causes analysis which can be summarised as follows:

  • SEO was not good and content was not up-to the mark.
  • Client in-house team where not professional investing on Google Adwords & Facebook marketing.

Considering the above cases, BM consulting took appropriate stances to overcome the client challenge. We provided the client with a comprehensive service including ongoing search strategy and implementation, user experience testing, landing page design and the provision of an Google adwords display network and search network.

 Results

  1. Monthly traffic grown from 1500 sessions to 7902 sessions.
  2. Conversion rate increased from 4.2% to 5.62%
  3. Bounce rate decreased  from 65% to 53.70%
  4. Monthly Leads (Contact form) increased from 325 to 490
  5. 40% reduces in month Advertising budget 
  6. 45% increase in leads compare to previous month

Traffic Sessions in last 6 months

Case StudyGoal completion over 3-4 months 

goal

Client speak
We are very happy with the results we have got ever since we tied up with you for our website management and SEO. Your team has been very helpful and we would like to continue our association with BM Consulting. Wish you good luck and we hope for more of such good results which will benefit our business further. – Chaitrali , Marketing Head

Case Study Lead Generation For Educational Institute

Client Overview

Client is an Institute of Distance Learning,  offering wide range of management courses in Marketing, Finance, HR, Operation Management, Project Management, IT, Hospital Administration and Health Management. This institute has been imparting high quality education through the state-of-the-art infrastructure, dedicated faculty and ascertaining the potential of the Institute for excellence.

Business Challenge

Client was facing a huge drop in MBA and in Distance MBA last year and wanted to grow online admission and Inquiry.

BM Consulting, Pune took over the business challenge to increase brand awareness and lead generation for the institute MBA.  Director of the institutes and Admission Head described this as the major issue and bottle neck of downpour in MBA and Distance MBA admission.

Solution

To be in the race with a Distance MBA, winning edge is the need of today and this is only possible if you keep yourself updated with the latest and modern techniques available in the market. Prior to the boom of the internet, the only way a business could grow was either by attracting more students through random sales offers or via word of mouth publicity. Today the same is achieved by spreading wings and by giving an online face to your business. Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.

Strategy we used

We acted in-house resource for digital marketing, to drive online inquiry and increase the awareness of Distance MBA program and make it stand out in the crowd and generate quality leads for July batch.

We designed a Landing page

landing page

(Landing Page)

  1. Made time to pause and reflect

Planning a right time for the uplifting strategy to raise the bar of excellence , teaming up with our analytical and experienced team of social media was half the battle won.

BM Consulting upgraded the features of the Institute through social media networking, mainly on Facebook (FB), Display banner ads, Google search ads , remarketing ads, overlapping with the Institutes Management programs.  We reviewed the desired goals for the institute with the most effective planning.  We planned and timed its approach to coincide with the introduction of the  Blog.

This added new feature has made a greater impact and has positively influenced the change. We understand the value of the content we are creating and invested money and trust in Paid inbound marketing campaign (Google search ads).

We focussed at bringing relevant traffic, studying and targeting major competitor’s keywords in Distance MBA. Every piece of content written by our experienced team of writers is written into easily deciphered concise and clear bullet points to communicate the required specific message. In a quick scan the visitor is introduced to your product and services that are easy to decipher and turn into prospects and leads, getting your business closer to your stated goals.

  1. Deciphered what client wants

We remembered that interaction is the name of the game. This means, we asked your clients, readers, and prospects what they want to hear about on your blog. We made use of polling software to find out what your readers want you to talk about on the blog.

It’s always better to know what your client wants to discuss. We got blogs written knowing what information your audience craves.

By providing information on your blog we offered added value to your prospects. Creating value can mean anything from providing them with the information they need (education), entertainment, free giveaways, or inspiration. As mentioned in the previous point, we found out what your readers want and then deliver on that need. We created banner ads in education portals to deliver right message to the right audience.

     3.  Marketed the content, Right

We consistently added targeted connections to your social networks, those people who are your target market and are most likely to check out your blog posts. B M Consulting made sure to post your content at regular intervals on the social networks relevant to your business. LinkedIn and Facebook all have amazing groups where you can begin to develop a rapport with other members.

By consistently adding targeted connections to your social networks, we found out that these people were your target market and were most likely to check out your blog posts. Our team of social networking professionals posted your content at regular intervals on the social networks relevant to your business. We made sure to not only post your own content in the group,  your contributions were not about your own content, but a mixture of information, sharing, and communicating with others.

 

  1. Thought smart, Thought futuristic.

 

We added a search box in your blog so that a search box glues the user to your blog and gives a user answers to its queries and requirements. Blogs when designed keeping a particular goal in mind largely optimize the conversion possibilities. Keeping these tips in mind you can ensure that your online presence is interwoven carefully and tactfully to help your business develop wings.

 

Confidence is the power to manage any critical situation adapting to rapid advances in new technology.  Social Networking has added boon to your product and service and allows sharing in the easiest way to generate leads.

 

We helped you figure out what networks your audience is using the most and keeping a focal point on them we directed you to the exponential Social Media that work for your business, by encouraged Facebook engagement and Blog posts.

End Result

goal completion

  1. 2000+ quality leads from Maharastra region only
  2. 1500+ page likes
  3. 250+ admission for 2014 batch

Importance of Writing Case Studies in Blogs

What is evergreen content?

casestudyCase studies, also termed as evergreen content is the way to foster long term visibility online. When you post evergreen content in social media pages, in the world of content marketing you will reap more and more awards, for days months and years to come. Evergreen content keeps on giving, mainly because it is not time sensitive and is going to always be ‘in-date’ regardless of current trends. Evergreen content takes time to conceptualize and will continue to produce traffic, leads and sales for the credible.

Due to its powerful articulation to a purpose, case studies not only add a huge level of authority to your website but are also one of those incredible ways of generating long term traffic. Let’s take a closer look at why case studies are good and show trends in overtime engagement.

Case studies are very specific in purpose

Case studies speak volumes and hook people go to your website as it speaks about the niche that you are covering and speaks in details about your experiences of a particular activity. eg: When HR and technology blend together your case study includes right insights to take the right business decisions and engages the younger tech savvy millennial workforce.

Have problem centric approach to audiences problems

The reason why case studies are so respected and sought after in any content marketing strategy is that they are an easy way to link between yourself (and brand) and your audience. You should focus on providing a simple and relevant interpretation on the issues and lay out principles to your audiences and start your case study off with a story.

Case studies are easy to read and follow, and is an evergreen content which never fails to draw audiences. This is why they are so powerful, popular and effective.

Case studies display the process

There are many different people in your audience: Some people in your audience are just looking for answers. Some people in your audience are just looking to be assured that whatever situation they are going through, somebody has experienced that as well. Case studies are excellent sources for these people.

Case studies enable your site to stand out as an authority

Well-written case studies really shine. However, case studies take a lot of work. More importantly, case studies apply a deeper level of analysis and companies should take cues as per the statistics so that the process is made clear.

Case study content needs to be strategically put to use

As powerful as the case study format is, it takes a lot of work to create relevant case studies. However, this too can be conquered with proper tools and proper data gathering strategies. Base your case study on interactive format on questions asked by forum members and get your answers from the responses. It’s a simple structure but it works.

Case studies enable you to present solid information, monitor the movement of your products or services and show off your authority to your audiences. This will help mitigate the time, space and cost constraints and will stand the test of time and continue to generate traffic.

By bringing about a positive impact of certain pattern and the devastating effects of certain other work pattern, will help you strive and craft together your own particular strategy for producing case study content.

Case studies are way ahead and are the perfect union with engaging technology and social media marketing to watch out for in the near future! Moreover, it leads a business to focus on wellness in order to catalyze to be the most healthy and active business in the ever-growing online social media world.