Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

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Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

The ‘ Clicks but No Sales ’ Scene in Amazon

As a seller on the Amazon online marketplace, you will be faced with multiple scenarios in terms of results. Sometimes, your products will be performing so well, without even having a satisfactory ranking on the search engine result pages. At other times, you will on the top of the list for almost all relevant keywords, but you will not even manage to get a few good impressions. A similar situation to the above is when a particular product is getting trafficked with numerous clicks but surprisingly; the sales numerals will be very disappointing. The fact that you are getting clicks shows that you should be doing rather well with the search engine results and ranking. It is the product page that needs attention, since it seems to be the actual ‘culprit’ in this case of lower sales. We shall discuss herewith a few changes with respect to your product or product page. Let us a take a look into how to manage a product page that has a good number of clicks but no (or less) sales.

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  1. Competitor Analysis

No business can exist without embedding this concept in its strategies. In Amazon, you might have won over the buy box, but there are many other sellers having the same product as yours and they will be implementing all possible methods also in order to take over that buy box ownership. It is necessary to review and keep an eye on the ‘other prices’ available for your product. If your stated price of product, shipment costs or shipment timings are not competitive with the others, your products will not be bought despite the click. Keep a balance between your shipment cost and the product price. Make sure your delivery timings are not crossing the boundary and broaden your acceptance of payment methods for your customers.

The above example shows that the offered product price of the perfume 225, but there are other offers of the same product available in 195. There are high chances that the product will be not purchased from this particular seller despite having a product page click.

  1. Get those good reviews

Bad reviews or lower star ratings on a product page are immediate roadways to click wastes. If your product reviews are not up to the mark, there are very low chances of the click resulting in a sale. In today’s world of hyper-networking, reviews play a vital role in driving sales. However good your product may be, if an older customer has left a bad review due to your packaging, the new customer will hesitate to purchase from you. So it is a must that your overall performance is above the average mark. It is always a good idea to get back to your previous customer base and request them for some reviews if they are happy with your product.

  1. Correct your content

Reviewing and revising your product detail page on a regular basis is very important. Firstly you should make sure that any of the metrics listed (including packaging details, shipment details and others) are not non-realistic. Keep in mind that online shopping completely takes away the physical aspect from customers and therefore your brand has to be trusted enough to ensure regular sales. For the trust, you have to be truthful. Ranging from product images, colour details, shipment details and every other minute point, you must make sure that whatever is listed is true and not mistakenly/wrongly mentioned. Making your product detail page as honest and clear as you can is the key to winning customers and getting good reviews too.

  1. Irrelevant clicks identification

There are quite sometimes when our product page is directed through irrelevant clicks which in turn arise due to wrong keywords that have been added mistakenly. A good example of this scenario is that ‘school bag’ product page is getting clicks through the keyword ‘school bottle’. We can identify the keyword pathway to our product page clicks, and if it is noticed that the clicks are arising through irrelevant keywords, you should immediately take them away. Keyword optimization is the key to reduce all irrelevant clicks on a product page.

  1. Offers and Promotions

If you have been following all the above agendas and still notice that your clicks are high with no (enough) sales, it should be a good idea to introduce an offer or promotion to your product. Offering a visible discount on your products might just trigger the buyer to pick your product. Show your customers how much they are benefitting by purchasing from you and your sales should hike. Another option is to give promotions such as ‘BUY 1, GET 1 FREE’ or ‘SHOP FOR 500 OR ABOVE AND GET FREE SHIPPING’. Such promotions on your products will also help in increasing sales.

If you are also suffering from the ‘clicks but no sales’ on Amazon, try the above techniques, you should get much better results. Selling on Amazon comes with a whole package of issues on its own. You have to keep an eye on content optimization, make sure your account health is performing well, have a good buy box ownership percentage and also keep up with your product page details. Amongst these, account health is very important as it helps from getting an account suspension on Amazon. You may contact us for any further assistance with Amazon – Sponsored Product ads, content optimization or account suspension get back.

FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

How Content Elevates Digital Marketing

Have you ever wondered “does content create magic in digital marketing”? The straight cut answer is – yes. Let’s Discuss

Hornbook for Digital Marketing

Digital Marketing, as the name specifies, is the marketing of products and services using digital technologies. It differs from the traditional marketing where it promotes through electronic media such as internet. Consumers are not just intended only with what company says but they have also exposed to media, friends and peers. More than the company would say about the product, people mostly believe in media reviewing about the product. Customer should feel supported and valued by the company which is more likely done by the online customer support provided by each company in favor of customers.

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Now does content make any sense with marketing? Probably the answer is yes. Let’s see how.

What is content?

Take a step back and look what content is.

Content is just information associated with experience for communication. It is usually targeted towards end user. It is something expressed through media.

Content – a line of target for digital Marketing

  • The main objective of content is “why”, “who” and “how”. Why do you write, who is being targeted and how will you help them.
  • The content should be precise and driven right to the correct path of what customers prefer.
  • The plan in the content should achieve the purpose and able to prioritize the information.
  • Content that has more engagement with costumer will be effective in achieving the goal.
  • The main objective of content is that it should be more understandable to the end-user

Over and Above About content in digital Marketing

Promotion: Content plays a major role in promoting digital marketing. Usually people like to buy what they know, so making people know about the product will indulge more number of customers. The strategy is that once we attract the visitor that makes more promotion to the product which could be done by attractive transparent content.

Skyscraping Traffic: Creating a high quality content will help in inbound marketing strategy. When the exact value and information is provided for customers as they expected, it will create more trust towards the product and obviously there would be more traffic. Good content will not only grow your business but also provide you with strong online presence.

Exposure to media: Planning content right down to the keywords and topics will be a boon to the products/services ad it will help in being top listed in search engines. It is about providing more like a lava cake than the usual sugar free biscuit which is dry and that makes the difference in the industry to excel.

Better Vision: The more we research on content planning the more intensity is provided to the product/service. Listening closely to the conversation of audience in social media will have a better view on product to be promoted. In this context, it is always advised to make your content creative. Creative content is like a tool in hand which plays a better role in changing the vision of audience.

There is an opportunity created to inspire customer. The right mixture of creativity with the content will elevate the products in the field of Digital Marketing. Content writing is eventually one of the most important subsets in the whole field of SEO. You may look here for further insights on content marketing or contact us to assist you with content services.

(Compiled by Nisha Ranjith)

INCREDIBLITY OF LINKEDIN AS MARKETING PLATFORM

LinkedIn is a multilingual Professional networking platform and an inbound marketing tool. Members with LinkedIn account establish connections where they could maintain a professional relationship. LinkedIn is a vast networking power consisting of more than 300 million users which seems less compared to Facebook and twitter but which provide a lot of benefits to business holders.

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On the dole for business holders       

  1. Members in LinkedIn are often referred to as connections. More connections made within professional groups will pave the business a new way for global exposure.
  2. The best way to get the real power from LinkedIn is that to tap into existing connection and grow your network wider rather than just stacking up followers and connectors. A well-Managed LinkedIn profile can act as a forerunner for the brand.
  3. It provides a perfect shape for your business to run it the way you like. Having connections with possible customers as well as consistently posting unique content and optimizing Company page are the key elements for business growth.
  4. It prefers to be a great platform for customers to interact and business holders to share the statistics and survey, when done right it achieves for great customer satisfaction level.

Creating a LinkedIn Company page

Creating a company page seems to be simple when it is accompanied by a good strategic plan.

  • Start with adding the official company name and work e-mail address. Once done LinkedIn will send an e-mail to verify that you are eligible to create a company page
  • Add in your company details and to capture the business better it is recommended to add the banner and company logo which feels good.
  • Comprise the Company details by crafting a message which involves what the company does and setting up with marketing and content team. Click “publish” and the company page is online.

Key notes for reachability of page

Just creating company’s page will not bring followers. The best way to boost the chance of success is from the following strategy.

Intensify the page:

Setting up a unique brand personality by creating an attractive banner image and including the company website, blogs and so on puts in credibility to the page. Having appropriate brand humorous videos will help in online awareness about the brand.

Employee connecting to LinkedIn page:

The best resources for growing the business are the employers.  By adding those as followers can expand the connection tremendously. Adding company page in Personal profile can exposure the company’s update to other connection.

Frequent update and reply:

With proving valuable articles and company updates on regular basis will keep the customer active all time. Engaging with customer frequently would enhance the chance of outgrowth of business to next level.

More over adding frequent updates and being active on page will create more visitor traffic and will improve the performance in search result page. The most important fact is that differentiating yourself from the competitors make the company more transparent and creates a positive impression about the brand.

(Compiled by Nisha Ranjith)

Mobile Marketing Optimization

In this era almost every person is having a mobile gadget in his hand. Any query arising in his mind is typed in the mobile. Query may be any, looking for any information or wants to buy something. If any user finds suitable search for his query, he visits that page on the mobile itself. Now, if he does not experience the same familiarity as that of a desktop or find different information, he will leave that website immediately.

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We can deal with the above problem by mobile optimization. Mobile marketing optimization allows the user to have the same experience when they access at desktop. There are many different areas where user may find it difficult to access data. Let’s discuss each one by one.

1) Mobile Responsive Design – Design of website should be adaptable at different platforms. For content and images to look similar at different platforms, a website must be responsive to different platforms. Layouts can be made responsive manually or automatically.  Manually, it can be done by adding some code and automatically using technologies.

2) Content – A user should experience consistency in terms of content, as mobile users are more prone to convert (although a little bit of a different strategy can be devised for mobile users). If a user is searching to buy something or looking for a restaurant at his nearby location, he is likely to visit it. For mobile, messages like visit now or call now to reserve your seat can be displayed additionally as this attracts immediate traffic.

3) Responsive Navigation – There are different kind of websites available like information sharing, e-commerce, lead generating, that have different navigation options like simple or complex navigations.

Simple Navigation

  1. Top navigation – You can simply keep at the top, a user can find it easily when he landed on homepage. But it may become difficult if you want to add another section. Also, a user’s focus may get distracted from the main content if he sees navigation at the top.
  2. Footer Navigation – Navigation options are at footer section, by this method a lot of space can be saved. This option may perplexed a user to jump at bottom every time if a user wants to navigate.
  3. Left Navigation – Navigation options are at left section, a user need not jump to the footer. He can easily navigate from left section.
  4. Select Menu – It is a better approach of all above discussed. You can design in a menu style instead of list. It allows a user to figure out navigation option clearly. But child categories and styling options should device friendly and applicable rightly.

Complex Navigation

If you have website with numerous pages (for example an e-commerce website), then to make it mobile responsive you will need a smart approach. A small website can be handled easily but a website of very big retailer or website with huge information having enormous sections need special optimization to fit on a mobile screen.

There are various approaches like:

  1. Parent – Child category : When a user approach this method, he got option to choose from parent category and a drop down appears from where he can select, what he is looking for.
  2. Right to left animation – No need of any dropdown menus, here level of navigation is off-screen to the right.
  3. Priority – In this approach, most important links are showed at the top and less important can be shown at when user click “more “.

These are just a few points that you may use to optimize your websites and/or landing pages to suit the mobile interface. Giving a mobile interface to your web presence is one of the most crucial aspects of marketing according to today’s demand and you may use the above guidelines to help you with the same. You may look at deeper insights here or contact us to help you to make it smoother and better!

(Compiled by Meghna Sahu)

Analysis Strategies for Effective SEO

Search engine optimisation is a technique to improve visibility of website in search engine. There are certain departments under SEO that need special analysis attention. Some of those shall be discussed herewith.

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Keyword Analysis – Keyword analysis is indispensable for effective SEO. Relevant and correct use of keyword is valuable and helps in acquiring quality traffic. For obtaining relevant traffic, broad match or long tail keywords are suggested. Although keyword research is time consuming but tools like keyword planner and analytics may help in finding right keyword.

Keyword analysis leads to following advantages

  • By analysing the right keyword it becomes easy to allocate more budgets to that keyword and perform spend optimization.
  • Helps in achieving more conversions and return on investment.
  • Helpful in generating more leads

 

Website Analysis – To improve website effectiveness, analysis of website is mandatory. It helps in measuring the amount of traffic reaches your website also from which location, of what age and sex, or we can say helps in market researching. It also helps in finding which page has more view and which has lesser view. Pages with lesser view can be analysed effectively, so that views can be improved and hence traffic.

You can perform Website Analysis by analysing on page factors of website, it should follow google guidelines:

  • Website structure, URL structure should be google readable
  • Usage of relevant Keywords, at right places and rule of keyword density should be follow
  • If you are using images, optimisation of images is required
  • No copied content is permissible and content should be relevant

 

Competitive Analysis – Competitive analysis is necessary to study about strength and weakness of competitor. Your competitor’s analysis help you in reaching possible customers and it is directly related to return on investment factor.  Your competitor is one who is ranking in google search ranking.

Following analysis can be done –

  • By studying thoroughly what keywords they are using and the way they are using those keywords so that they are ranking. There are many keyword tools are available like keyword analyser which improve analysis.
  • Check your competitor Backlinks using seoprofiler tool, you can find how many links pointing to their website also you can find the domain which are pointing them and with which anchor text.
  • PPC – Pay per click ads of your competitor can be analysed using various tools. What keywords they are using in their ads and how their ads are performing as compared to your ad.

Backlink Analysis – Links pointing to your website from other websites are referred to as backlinks. Backlinks are one of the biggest factors that help in improving ranking of websites. Ranking of website does not depend upon number of backlinks that have been created; it largely depends upon quality of backlinks. Backlinks from high ranking and relevant website are counted as quality backlinks. If any website with poor ranking points to your site, it can harm the performance of your website. To monitor such issues, management of backlinks needs to be done.

Backlink monitoring can be done using website monitoring

  • Link management tools are very helpful in monitoring backlinks by providing nature of backlinks whether it is no-follow or do-follow, its page rank, automatic notification if any changes are made to links and many other features.
  • If any spammy link is found, it can be removed using disavow tool. This feature is available at google webmaster tool. Disavow tool should only be used when you are sure links are spammy as incorrect use of this tool may give negative result to your website’s result.

Monitoring Backlinks and analysis process is very effective from SEO perspective. If perform all the above discuss techniques with accurately and sincerely, a large amount of quality traffic can be acquired.

Compiled by: Meghna Sahu

Tips followed by successful CEOs for SEO

Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.

Have a look:

  • Buffalo Wild Wings generated 132000 leads through organic Google search
  • Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
  • FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion

Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.

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SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.

  1. Content writing

Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.

  1. Outsource the Technical

Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.

  1. Be smart to choose your SEO agency

When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.

  1. Involve with your agency

After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.

  1. Keep learning and monitoring

This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.

Customer Relationship Manager (CRM) Software – why and how?

Businesses have to be customer-centric and there is absolutely no other option. And being customer centric requires a myriad of aspects to come together and most importantly, these aspects should interconnect in order to form a holistic business model. It is humanly extremely difficult to have a customer-centric model of the nature as described. That’s where a CRM software comes in handy.

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A CRM is like a front office dealing with sales, marketing and customer service. It allows data centralisation like none other. CRM offers a data centralisation and inter connection such that the same data can be connected and accessed on different platforms by all the assigned users. Data is usually spread out through different employees on various system and applications as suitable to each of them. This might also result in data loss when a particular employee moves out. CRM happens to be a solution to all this chaos.

Spread out data can be very hard to collect, analyse and report. Data collection itself may end up with a good number of holes and it is a time consuming act. With a slow process, business notice changes in their metrics only at extreme points. For example, if a certain department is running under loss, it will only be clearly visible after a longer time and generally it becomes a hurdle to handle at such points. Data integration is flawlessly accessed in CRM which allows all departments to integrate so that they may work together and inter-act to come up with best business solutions.

Giving a 360 degree view from the customer’s perspective, CRM is modular in nature and the most important module is the contacts module. This is a repository of all contact detail of leads/prospects/customers. Other inclusions in this module can be history of communication, notes for reference and any pending activities. All other modules are co-joined to the contacts module and integration between all the modules is allowed thus.

A summation of all benefits that result from CRM can be termed as automation. The reduction of human interference ensures a process to run without any errors. For example if a lead fills a form on the website, the CRM software is automatically updated with the information and an auto-response mail is sent to the lead. This email can be copied to a sales team member giving him an assigned prompt of follow up. Once the team member responds to this email, it is also stored in the contacts history of communication. All these activities happen without any human interference requirement and therefore ease out things for the better.

Additional business activities such as lead scoring can also be implemented in CRM. Lead scoring can be accomplished by answering simple questions and giving the lead an automatically calculated score. Alerts and prompts can be sent out to different departments/personnel regarding different reminders. Customised dashboards can be implemented in CRM such that all important information is directly visible with comparison facilities.

If you are looking for a customer oriented management base, CRM is your ultimate source!