Before going to keyword research,keywords are the first thing that you should know. Keyword is a word or phrase that describes about your Web page or simply you can say that whatever you type in any search engine is your keyword.
We can say that without keywords there is no such thing as SEO. Keywords are like a range for your SEO campaigns, they tell you you’re making progress or not. It is most important to choose proper keyword for your business, that’s why keyword research is initial & most essential step in SEO & the fundamental part of SEO strategy.
It is the activity to find & research keywords to get more search engine traffic to your website or blog, to understand your customers, mounting top in the search engine rankings & to control the competition.
Most of the people are using Google Keyword Planner tool to perform the process of keyword research. Google Keyword tool is an official product from Google, which gives us a traffic assessment of our target Keywords and also help in finding more relevant and related Keywords. First important thing is that you need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you do not need to pay to use this tool.
Here’s how it comes into play during the steps of keyword research:
- Consider few keywords that probable customers might search for:
Initially consider the set of your keyword ideas. Let’s take an example; suppose you are doing keyword research for the keyword “Digital marketing company in Pune” then your next step will be putting those keywords into Google keyword Planner tool.
- put those keywords into the Keyword research tool:
You need to enter your target keyword that you want to start searching for. After that, you can add filters such as for which location you want to target your keywords, and then press ‘Get ideas’. This is what the homepage of your Keyword Planner tool looks like:
- Select the proper keywords and add to the keyword list:
Select those keywords which are more relevant to your targeted keyword and add those keywords to the keyword list. You can add any number of keywords to the keyword list.
- Download the keyword list:
Now, your keyword list is ready. You can download the list in either adwords editor csv format or excel csv format.
- Your keyword list in excel csv format looks like this:
- And you’re done…
Congratulations! You’ve now got a list of keywords that will help you to focus on the right keywords for your business. And then finally cut down your keyword list to pick your final keyword which is your right targeted keyword for your business.