Category Archives: Website Design

Landing Page Optimization and its Importance in Marketing

Any shrewd inbound advertiser “gets” that once you’ve done all that diligent work to get visitors to your site, the next big step is to convert them into leads for your business. But what’s the most ideal approach to get them to convert? Landing pages , that’s what! They are the heart and soul of an inbound marketer‘s lead generation efforts.

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Landing pages literally serve as the location your prospect “lands” on your website. They are focused on a single objective, either informational or transactional. Landing pages provide highly specific information in the form of text, images or other dynamic elements and the ultimate goal is to convert visitors into customers. In addition to prospects, many repeat visitors or customers will come across your landing page.This means that your landing pages need to be optimized for every stage of the marketing funnel for increasing conversions.

Here are the few simple tips for Landing Page Optimization:

  • Optimize every element of your landing page for conversions-

Headline: Find out if a punchier headline works, or if you are better off using a descriptive, clarifying headline. Does different language or messaging change your clickthrough rates?

Image: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If there’s anything these stats teach us, it’s that it’s always wise to include a relevant image on your landing page. Try to match then that image with the offer.

Privacy Policy Link: Include a link to your business’ privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind.

Call To Action: At the bottom of your lead-capture form should be a submission button. This button is the actual call-to-action button on your landing page. Be sure this button employs specific action words so your visitors clearly understand what they have to do to obtain the offer you’re presenting.

Social Sharing Buttons/Links: Enable visitors to easily share your landing pages with their connections by including social media sharing links or buttons. Include buttons for social networks like Facebook, LinkedIn, Twitter, and the like. Don’t forget to include a share button for email, too.A/B test your landing pages

  • Do A/B testing:

A/B testing or split testing, is a method for testing two versions of a  webpage: version “A” and version “B”. The goal is to test multiple versions of webpages or one specific element that changes between variation A and variation B to determine which version is most appealing/effective.

Running A/B tests on your landing pages is a great way to learn how to drive more traffic to your website and generate more leads from current visitors. Just a few small tweaks to a landing page can significantly affect the number of leads your company attracts. In fact, A/B testing of landing pages can generate up to 30-40% more leads for B2B sites and 20-25% more leads for eCommerce sites! Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors aren’t doing A/B testing right.

  • Optimize Thank You Page:

After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site, or more offers in which they may be interested.

(Complied by Sana Mokashi)

DELIGHTING YOUR CUSTOMERS IN THE HEALTH INDUSTRY

When it comes to health perspectives, the most obvious satisfaction or delight for your customer is surely the health that they gain from your clinic/hospital. But there are certain other minor points that create a huge difference in the customer satisfaction value. Your customer needs to be assured that you care for him, especially in the health industry. Patients get comfort when they are certain about being under health surveillance almost at all hours of a day.

First and foremost for any health institute/doctor is to create a strong and user friendly appearance throughout the internet. The more your presence is available, reliable and user friendly, the more chances of you being the top doctor on a patients list.

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So, build up an effective manifestation in the web world and back up your services with these small additions and gain big heights in customer delight!

  1. Auto responses – Set up automated responses for all contact forms filled up on your website. It assures the user about a successful delivery of query to the designated person. This is enough to keep the patient satisfied until you reply to them. You may do the same for emails as well. And keep in mind that quick responses are crucial. Do not make your customers wait for a response for a long time. Make sure they do not have to send any reminders to you.
  1. Customer feedback and review – Request for customer feedback and suggestions at regular intervals. For example after a consultation, medication session, operation or online chat. This makes the customer feel involved and important. Do not follow up too much for this. Put forth a simple request. If they are satisfied, they will not hesitate to help you.
  1. Personalised event reminders – Reminding your patients about their birthday/anniversary brings a natural smile to their faces. Wish them heartily on their special days and if you want make them even happier, you could even offer a promotion for them on this special day. For example, you could offer a free consultation/general check up on a birthday.

“XYZ clinic wishes you a very healthy happy birthday! On your special day, we will offer you a free consultation with Dr. White. You may jump in any time today!”

A message like the one above will certainly bring a smile on your customers face and may attract many more too!

  1. Consultation reminders – Todays clock rushes faster than ever, with loads all around. It is very possible for your patient to forget his/her appointment with you. Take an extra step and send them a message or call them to remind them. They will be delighted and will sure to be present.

“Good morning Mr. Long! Please do not forget your appointment at XYZ clinic with Dr. White at 11:00 am. See you soon! Have a healthy day ahead!”

Such reminder messages keeps the customer well assured that you have them in mind and are interested in having them. A call would also be good for this reminder.

  1. Regular health documents – create a customer base and send them a general health write-up highlighting certain check-ups and tips important to health every fortnight or month. Keep it short, very short and precise. It could even be in the form of a message. These will keep you connected to your customers and may even help you attract referrals.
  1. Health inquiries/medicine reminders – Keep records that show the medicinal information and re-check-up dates for patients. A weekly reminder about the medicine schedule is a good option for patients on long term medication. Inquiring about current health status and offering a re-check-up if necessary also creates good satisfaction in the customers.

“Hi! Hope you are doing well! This is just a reminder for your medicine schedule. ABC – 2 tabs, 3X, after meals & GHO – 1 Tab, 2X, after meals. Your re check-up has been scheduled for 21st June. If you are facing any further health/allergy issues before this, please do come to the clinic or contact us immediately.”

Keep them happy through these minor efforts, and you patients will never opt for another doctor or clinic!

 

TURN YOUR WEB TRAFFIC INTO CONVERSIONS

Your website might be getting a good number of traffic, but you might still not be growing in business conversions. The sole purpose of a website is not simply just to attract people to open it once, but to retain users until they search your site and land up with the solution to their issues. If your website is user-friendly, it increases the chances of all major pages/information being browsed. With this point, you are already educating your users at a much higher rate. When more web pages are browsed, the chance of a user converting increases rapidly. Some minor features which usually go overlooked might be just the once stopping your traffic from converting.

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Use the following few points to retain your users on your website and make sure they actually convert into clients.

  1. The first rule – Keep it simple. Make sure that your website is laid out neatly and is not overwhelmed with too much information. A lot of text and graphics all around the screen immediately distracts users. Make the negotiation on your site easy such that the user may reach his requirement in a maximum of three clicks.
  2. Call to action – this is a very strong point for all websites, but use it wisely. Place it static at places with great content for users, so that is unavoidable. If you are using pop-ups, just ensure that it doesn’t cover the main section of the page or doesn’t appear and reappear again to interrupt the viewing of users. You may use more than one call to action
  3. Header lines – make your header lines clear and insert multimedia options next to them. This attracts users and summarises your services for the users. Use large fonts for headers so that no effort is required from the user to understand where he stands in your website.
  4. Contact forms – Contact forms are necessary to allow immediate interaction with genuine users who really need your services. Apart from the contact us page, you may include a pop up contact form on relevant pages.
  5. Free trials/packages – As long as a child doesn’t taste it, he doesn’t like it. The same rule applies for all users as well. Give them a free trial of your services so that they can recognise the benefits. This feature helps greatly in retaining users and eventually converts them.

The above mentioned simple points are valid enough to retain your web traffic and help in converting the genuine users. Use them to enhance your business through a better website for a better business future.

GENERATING CUSTOMER TRUST IN THE HEALTH INDUSTRY

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Attracting, delighting, retaining and generating referrals are some important marketing aspects directly related to the customer. When it comes to doctors and health specialists, individuals are a bit more result and service oriented as health a delicate issue. Here are some simple steps that you can implement in order to gain customer trust in the health industry.

  1. First Consulting: Online and free – It is true that doctor’s examination is very crucial and needs to be done face to face, but a first consultancy and general understanding of the patients problem can be done online. This feature greatly helps in attracting more patients to your site and eventually your clinic. If you offer this as a free consulting, it simply helps the boost to be larger! Save your patient’s time and/or money by offering this service and they are sure to be impressed and will stick with you.
  2. Reviews on portals – Internet gives you the biggest possible scope of spread and advertisement, make full use of it. Post your reviews on online portals for doctors. Let your rankings be shown across the web so that you may attract customers through any suitable channel.
  3. Search Engine Ranking – It may sound like something not quite associated to health care, but trust us; this is also something that every health specialist should pay attention to. Today, each and every necessity of life is searched for on the web search engines. Statistics mention that 77% patients use search engines before they finalise an appointment. A research done showed that 41% patients searched on the web for as long as about a fortnight before scheduling a meeting at the health centre. Therefore, it is important you strengthen your SEO ranking as you will thus reach out more widely.
  4. Customer Feedback and Reviews – These bunches of words are extremely important as they reflect your expertise and experience. Put some effort in collecting feedback from your patients – it’s your hard work put into words! Display your reviews on the internet through your website or other portals. Google stats show that 37% of online users searched through reviews before making an appointment with doctors. So, reinforce this point.
  5. Quick Responses to Leads – Everyone focusses on responding and communicating with existing customers. It is equally vital to concentrate on the leads you get through the web and offer them a quick response. It obviously increases chances of conversion and also helps in getting referral customers.
  6. Social Presence – Social media is one integration of the internet that has become a part of everyone’s daily activities. With wide network connections, everyone, especially the youngsters turn to social media to develop trust within an industry. 90% of the youth trust medical information shared through the social media platforms. Therefore, it is crucial for doctors to become more ‘digitally social’.
  7. Web chat – This is a very appropriate method of customer delight. It gives the patient a feeling that the doctor is always available and thus helps in retaining them as well. You may not be able to completely solve the problem through chat but a small assistance/suggestion or a simple gesture of convenience and/or further booking is enough to help the customer cling on to you.

Give a try to these methods and surely you will gain high levels of customer delights. Delighting your patients will pull on more traffic for you and your business is very likely to shoot up as well!

Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.

Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

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  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.

Website Trends 2015

112Web Marketing has grown tremendously in the past few years. In the short span of time, it has proved its worth and a lot of innovations were introduced. Web developers tried to make the best of every opportunity that was offered by the internet. Some of the few trends to follow are –

  • Responsive Design
    Not a trend per say, but responsive design is more on the lines of efficiency. With the increasing use of smartphones and tablets, web developers and business owners have understood the value of having mobile friendly websites and applications. It helps to view the websites without any glitch. Every time a web developer is making a new design, he should consider the different devices it will be used on.
Web Trends 2014

Web Trends

  • Custom Typography
    It has been a growing trend, and makes your website and web advertisements stand out from the crowd. It makes your content look attractive, catchy and fresh. Because of this growing trend, web browsers have come up with many services to use beautiful, custom typography.
  • Video Usage
    One of the newest trend is to use product videos, video storytelling and video background in creating a web presence. With high speed internet, it goes well with potential customers and adds an authenticity to your brand. Moreover, the customer does not have to read heaps of content to know about your product.
  • Social Media Marketing
    Online store owners and traditional store owners have understood that web marketing is pre-requisite or any business and simply advertisement won’t do. In this year, we have seen a growth in social media marketing with businesses trying to promote their brand on every social platform, creating blogs and hosting contests online. Social blogging websites and media websites like WordPress and Pinterest have been one of the major sources of customers for online stores and are continuing to create an impact on their loyal viewers. Youtube has also proved to a major contribution to web marketing, with many brands promoting their commercials on their websites as well as on the videos youtube account holders upload, and also by starting their own brand channels.
  • Image-Centric Content
    Infographics example

    Infographics example


    The best example of this is Infographics. Many viewers do not wish to read heaps of content and that is where Inforgraphics saves the day. Web marketing newest trend is Infographic where lengthy and boring content can be shortened in a crisp manner into an image which is quirky, catchy, informative and interesting.

These are a few trends that dominated web marketing in 2014 and will continue to dominate in the coming years. With so many trends being followed by businesses and web developers, it becomes needless to say how web presence can impact a business. It’s a whole new world today, what could work a year ago may not be in vogue right now. Internet usage has increases and online shopping trends have gone off the charts. Thus, the competition between businesses is not only limited to having the better product but also to have a strong web presence.11112

With a billion of citizens of the world using the internet right now, think of how many will be looking and wondering at your advertisement in some social media website and wondering how good it might be. This is how web presence can influence the world.

So Stop wondering and think of the newest trend you ought to follow. Happy Marketing!

How to Price Your Web Designing Services

Dilemma faced by designers on pricing their services

A dilemma on pricing your services is faced by all web designers as it is very difficult to set a specific monetary value on your time and experience. A lot of factors need to be considered in order to price a project correctly. And all the projects cannot be priced at unanimously one figure as different projects need different services. This section of the article discusses varied factors that need to be considered when pricing your web design services.

web designServices -Hourly or Fixed?

 Web designers normally charge a fixed price or on an hourly basis for every particular project. Clients in general prefer when they have to pay a fixed price for design work as fixed price allows them to estimate in advance the full cost of a project. It is almost preferred by all designers as well as the client to know up front what the cost will be. It is best to analytically evaluate each project and know the pros and cons of each charging option before you agree terms with the client.

Find out the Market Rate

Study the market well, knowing what your competitors price for a particular design work and services will help you price your own services effectively. It is crucial for you understand the market you will be targeting: small businesses or large companies? Smaller jobs (e.g. logos, banners) or bigger projects (e.g. complete websites)? Conduct a comparative analysis to ensure that you have a realistic estimate of the market rate of your services.

Evaluate Your Own Skill Level

Self -evaluate the quality of your services against competitors. This will help you determine whether you can charge more than the market rate. Take in to consideration factors such as years of experience, your expertise etc. Being aware of your own skill level will allow you to price your rates accordingly and justify these rates to clients.

Build a portfolio

In the initial phase of your career when you are just starting out, it is better to drop your rates initially in order to build up a portfolio. This will help you secure projects and gain momentum in the market as a recent entrant into the market. When there is more demand you can tactfully price your services high and increase your rates. You can then increase your rates if you have a lot of enquiries about work.

Identify Your Own Costs

Be aware of your business costs when you are pricing your services. You should incorporate the cost of any stock images or templates you need to purchase for the project. You should include outsourcing designer or developer charges, if any. Additional costs incurred on telephone calls, insurance, travelling expenses too have to be wisely calculated to establish the costs that have been incurred by you. Smart pricing will ensure that any expenses you incur will eat into your profits. Therefore, they should be incorporated into your pricing structure from the start.

Sign a Contract

Before you set to start up the project it is most advisable to sign a detailed contract before you work together. The contract has to be made elaborately on paper to avoid any moments of business displeasure or negative outbreaks with the client .Key factors that have to be included in the contract are:

  • Estimated time to complete the project
  • After sales service terms and conditions.
  • No of  revisions included other than the initial draft
  • Mode of payment
  • Conditions to be met to cancel the project early
  • Additional fee charges, if any

Get set to some serious business, having understood the tricky business of price quote.

How to Optimize Your Website Performance for Better ROI

Website optimization is the crucial phase of any website development.There are lot many things that need to be taken into consideration when improving a website performance.Many web designers who have been into the profession clearly ignore the importance of website optimization,and hence their website proves futile from conversion point of view.

website optimizationFollowing are the things that could affect your Website Performance

1)Internet: Although this looks quite basic,but yes,having a good internet connection does affect website performance.It is important to understand the number of hops it takes when routing a traffic to the visitor.You must know the bandwidth of each of the connections and take care if the parts of the internet goes down, or is the traffic being routed to other sources.

2)Server Speed :This is another crucial element for improving website performance.I recommend having a dedicated server instead of uploading a website on shared or virtual servers. On dedicated server,you are the only one using the server’s resources. On a virtual host ,you share the server with other websites too. IThis is bit inexpensive.On a fon a shared host you don’t enjoy too little web hosting benefits and share server with thousands of other web sites.

3)File Size Compression :File size compression technique is gaining popularity these days.It is essentially used to reduce website loading speed and to reduce file sizes.There are plenty of services that helps in file size compression.You can use some photo/image editing  softwares like GIMP or Adobe photoshop for image file compression.

4)Website Speed :Always separate your Javascript and CSS files.In order to get CSS properties parse when DOM is loading , it is necessary that CSS code stays at  the header of your document.As soon as  a web browser recognizes your CSS styles in the heading ,it will wait to fully display the web page until all styles have been loaded. Any images that are used for icons or background designs will take time to load and hence should be done first.On the contrary,JavaScript files located at your site footer may solve website hangup issues.Dynamic content is difficult to load till DOM gets completely loaded, it may sometime return errors. 

Google has developed a tool called Page Speed Insights to help developers optimize their websites and check for the best levels of performance.

 

How to Design a Perfect Conversion-Driven Landing Page

Landing Page – This is that million dollar page that caters your potential customers  and earn you bread and butter. But,unfortunately, I have observed,this is either the most neglected page or lacks that X-effect that will help you drive a conversion. There is no particular rule of thumb that could be a deciding factor when you design a landing page. It is all about a niche,your customer behavior and the ideas you brainstorm with your graphics team to make the best possible landing page.

landing pageLanding Page Design Tips to Generate Conversions

Call-to-Action Yes,this is what we all hear when we start learning about Inbound marketing /Search marketing or Conversion optimization. Call-to-Action has to be the core element of any landing page. Think how customer will behave on your page. Your audience will appreciate you more if they find things easy and simple to grasp. If your business is into lead generation, make sure you place your form at a prominent place,and is catchy enough to attract your audience. It is always better you keep it above the fold. Get used to Call-to-Action keywords like Buy Now, Download now, Register now, Enquire Now, See How we Work, Let us solve your query, Find better Solution and more

Landing Page and Ad Copy Relevancy  It is important that your landing page serves your ad copy better. In order to achieve a good quality score on Adwords, it is important to keep landing page content relevant to the Ad copy you serve. It is very disgusting to see an Ad copy that talks about “excellent plumbing service. Enquire Now!”, leading to a home page of that Plumber’s website,where neither a Contact Us form is available nor a Phone no. is available.

Minimum Navigation Possible All right, so you got your audience on the landing page. Its your job to make them stay, till they are converted. Keep no loose pockets. We at BMConsulting, advise our clients to keep minimum navigational links,and instead engage audience with value-added services you serve.

Trust Factor Treat your landing page something like “marriage material”. I know, I am going a bit off the track.But,yes seriously. A “marriage material” guy keeps all his things tidy to create an impression. No sooner he meets his “would-be-better-half”,than he tries to generate a “trust-factor” in her.Similar is the case with landing page.You get a visitor through some referral source.When he lands,your landing page not only should attract him,but also generate some kind of trust-factor in him.

You can mention in your private policy that you won’t misuse the data you collected from customers.This will build a trust in your customers.If you expect some transaction to happen on landing page,make sure you put “certified by VeriSign” or some other organization’s logo on the page.This will mark you as an authoritative website,and people will not fear to do any business with you.

Testing You must run A/B test,before you zero down upon landing page.Cjange the content,keywords,images and Call to Action,to check how these changes reflects on user’s behavior.

I remember,long time back BMConsulting  designed a landing page for a company looking for ethical hackers.We had a long brainstorming session with graphics team,and suddenly and idea popped up.We had a good optimized landing page with keywords and services,but we encrypted the “contact-us form”.And ,instead,we wrote there “Prove us,You are a Hacker”.

And yes,the idea worked and was a super hit enough to get us our checks in advance. We will be sharing good examples of Landing pages in upcoming blog post. Stay tune 🙂