Category Archives: Web analytics

Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.

Google Analytics Metrics that Matter for Your Business

It is indeed essential for a marketing manager or a CEO of any website, to track essential web analytics parameters,if his earnings solely depends on user behavior in his website.I have seen agencies providing ridiculous report to their clients,claiming how well their website is performing.Certain agencies have set their standard parameters that measures the website.But,it is important to know that,every website is different,and hence their measurement parameters differ too!

google analyticsBasic Google Analytics Metrics You Must Measure

 1.Visits :Visits are total number of visitors that come on your website.This number could be both new as well as returning visitor.These visits could be in a specified date range as set by you in Google Analytics.

2.Unique Visitors:These are the first time visitors on your website.Its always great to have new visitors on your website.Getting good number of unique visitors indicates wide reach of your website.It is important you mention a good ratio between unique and returning visitors.Your returning visitors count is equally important,as it indicates proportion of your loyal audience. new vs returning 3.Average Time Per Visit This is the amount of time in a session. It is calculated by subtracting  time stamp of the first activity in the session minus the time stamp of the last activity of the session. If in a particular time period,there are 700 visits spendng 2300 minutes,then average duration spent on website is 3.29 minutes

4.Bounce Rate Bounce rate percentage is a critical factor in website measurement. It rises , generally,when a visitor leaves your site after viewing only a single page.  Bounce rate also increases if there is no activity carried on the page by user and the page is left idle. A 50% bounce rate is about the industry average.When you are a content website,it is important you maintain a minimum bounce rate.If you have a good bounce rate(less),that means your website provides engaging content,and your users are cling to the website. Generally business or service providing websites(Company websites) have higher bounce rate,and this metric does not matter much to them.

5.Acquisition Overview(Paid and Organic Keywords) Here you will find those keywords that gain you traffic through organic means.Organic traffic means the traffic generated through search engines like Google,Yahoo,Bing. In paid keywords section,you will get a detailed report of those keywords that are driving traffic to your website through paid clicks. If you have hired SEO/PPC agency,make sure you ask your SEO /PPC guy to submit this report to you,in order to understand the performance of website.

6.Funnel Visualization user flow   Visitors Flow is a graphical representation of the paths users took through your site, from the source, to visit different  pages, and also helps you to analyze paths they exited your site. Such visualization will help you to understand what factors led your “goal” to remain incomplete. If you have a E-commerce website,that sells watches.Suppose you are selling a high-priced,quality watch that will gain you huge profits.Unfortunately,you are not able to get any conversions on the page,where you have placed the watch.This Visitor Flow visualization will help you to know graphically,user’s behavior on your website and how customers drop away before they land on your desired page. I hope these Google Analytics metrics will help you in grasping your business needs more efficiently.

List of Web Analytics Tools -Best Google Analytics Alternatives

In the last blog,I discussed about web analytics terminologies. I explained useful concepts in Google Analytics as well.There are few flaws and imperfections that makes google analytics usage annoying.Few issues like  the “not provided” keywords and the actual time lag in collecting data  and its analysis it,is making webmasters to think of some really good alternative to Google Analytics.web analytics alternative

In this blog, I am going to throw light on few more web analytics tools that offer equally interesting features as Google Analytics.

4 Top Alternatives to Google Analytics

Kissmetrics

Everyone working in web analytics are very much aware about  Kissmetric’s blog. Kissmetrics makes data tracking more personal,and helps you to visualise user life-cycle.This tool allows you to drill down to see the behaviour of individual visitors on your site and how that has changed over time.Allows highly-flexible custom data with an extremely simple API . The Dashboard as it gives you  good view into metrics for our business. It makes product information easy to interpret through funnels and conversions.This is best analytics tool for E-comerce sites

Our Score:9.5/10

Clicky

Clicky defines itself as web analytics in real time,with interesting features like heatmaps and uptime monitoring. When clicked on  visitors recorded IP address or individual information, you are provided with data of  their location as well as more specific details like the device they were using to browse your site.The free registered account can very well track up to 3,000 visitors per day. You can upgrade your account by paying additional charges and avail tracking of more visitors per day.

Our Score:7/10

FoxMetrics

FoxMetrics is a real-time customer behavior and analytics platform  which provides you with great actionable metrics to help you out in increasing conversion.FoxMetrics stores data in terms of each visit with each visit having different events associated with it. Tracking of personal level events gives you a better insight into the visits made by surfers and you can analyze this data and arrive at better conclusions and that can yield higher conversions.

Our Score:8/10

Woopra

This tool shows you how many visitors are online, and how many of them are actually reading information on your  website. They allow you to even zoom in on any visitor and see what they have done so far on your site, not only in the last few minutes, but over the last 3 months.You can even integrate Woopra with your online store, and observe what visitors are doing on website.The real time data that Woopra offers is much more advanced than Google Analytics.Definitely a must purchase tool for real time analysis.

Our Score:9/10

The reviews of these web analytics tools, I mentioned are my personal opinions.Choosing a right web analytics tool depends on the type of the website and the kind of data you want to track.In next few blogs,I will cover some advanced concepts in web analytics.Till then,make your hands dirty accessing these tools.:)

Web Analytics Explained: Basic Google Analytics Terminologies You Must Know

Web analytics is not just a tool for measuring web traffic  and can be best used for business and market research, and to improve the effectiveness or further optimize the performance of a web site.Google Analytics terminologies

Google Analytics is an awesome tool to measure website performance.It has got all the useful features that can serve your purpose.You don’t have to pay for any other web analytics tool, if you have got hands on knowledge of Google Analytics.

In this article,I am going to cover basic terminologies and definitions in web analytics,that is required in your daily measurement of website.

Common Web Analytics Terms Explained

Alerts

Alerts are notification sent to you,if anything abnormal happens with the overall website measurement.You can setup customized alerts. For eg: You can setup an alert if your website crosses bounce rate beyond a particular percentage.

Bounce Rate

It is the percentage of visits in which the visitor only views one page of your Website before leaving.Always make sure to lower your bounce rate.The less is the bounce rate,more is the engagement on your website.Bounce rate too is an important signal that affects google rankings.

Click

It is a single instance of a user,that follows to another URL/page through an hyperlink,either to generate an action or for better usability on a website

Conversions

Every webmaster has a goal and is waiting for that particular conversion to happen.These conversions could be a sell of a particular product, signing up for newsletter or downloading a document.you can always measure these goals in your analytics tool.

Cookies 

Cookies are small text that resides inside your browser.These cookies track every activity,or to be precised every page a user visits.Users can always clear these cookies,whenever required.

Custom Reporting

Google Analytics provides a feature to create your own custom reports based on your own dimensions and metrics.You can keep them organized and access them whenever required.

Filters

Through filters,you have got every right to either eliminate or allow a particular traffic source to be measured in Google Analytics.You can eliminate traffic from particular IP or even a subdomain if required.

Goals

Goals are “something” you want to measure in analytics tool.As mentioned above,this could be a sign up or any product sell.Goals must relate to a quantifiable action that your Website’s visitors take.

Hits

A hit is a request for a small image file. This image request is how the data is transmitted from a website or app to the data collection server.

Impressions

The display of your website name in Search Engine Result Page for particular keywords generates an impression.Impression is also generated whenever your ad is displayed for a keyword in search engine.

Landing Page

Landing Page also known as entrance page is a page that a user lands upon directly either through search results or any referral source.

New Visitors

Users  who have either never visited or recently not visited your site are new visitors. If a user has deleted his cookies or his cookies are expired,then the user is treated as a new visitor.

Organic Traffic

The traffic your website gains through search engines is an organic traffic.It is also termed as natural traffic.

Paid Traffic

The traffic your website gains through paid campaigns like Pay-per-click Ad campaigns is a paid traffic.If you are into multiple paid traffic channels,this data helps you in analyzing a quality paid traffic source for website.

Page View

The amount of times visitors land on different pages of your Website. If a user reloads a page, that action will be counted as an additional page view. A person on page A,moves on page B, and again lands on page A, then total page views are 3.

Referring Sites

Other websites that send visitors to your website are referring sites.You can focus more on these sites that are referring more traffic and analyze campaigns on sites that are not driving much traffic.

Returning Visitor

A visitor who come backs to your website in a defined session is termed as returning visitor.Whenever a visitor returns to the website,it means visitor is interested in your website or product.

Session

When the analytics tool detects that the user is no longer active it will terminate the session and start a new one when the user becomes active.

Most analytics tools use 30 minutes of inactivity to separate sessions. This 30-minute period is called the timeout.

Time on Site

An average amount of time a visitor spends on a website is termed as time on your website.You must have a good engaging website to increase an overall time on your website.Try to build an interactive website,that will increase  duration and engagement of your website.

Tracking Code

A small piece of javascript code that helps you in tracking website traffic through Google Analytics.It has to be placed on those pages which you want to track.Remember to place the code before </head> of your web page.

Traffic

An overall count of visitors of your website through all different sources is termed as traffic of your website.

Unique Visitor

The number of non-duplicate or non-repeating visitors to your website in a particular session are termed as unique visitors.

Visitor

A person visiting your website is termed as a visitor in web analytics.

Visits

The number of times website is being accessed by visitors is defined as visits to your website.

With all above Google Analytics terminologies

explained and the amount of data you have,You can definitely optimize your website in a better way and take it to the next level.

 

Use Web Analytics Data to Trigger Right Audience

The purpose of writing this blog is to make sure you use Google analytics data to target right audience.

We are here to describe you how to use Google analytics to find your right target audience in just 2 simple steps.

Recent Google Analytics updates mentioned that you can see the users’ demographics (age, gender) and interests (affinity categories, other categories) details about your website visitors. The Google analytics data categorizes the audience report in two sections:

  • Demographics
    • Overview (overview of traffic by age and gender)
    • Age (traffic by age ranges)
    • Gender (traffic by gender) 

Demographics  Overview   Google Analytics

  • Interests
    • Overview (overview of traffic by affinity and other categories)
    • Affinity Categories (behavior by affinity categories)
    • In-Market Categories (behavior by in-market categories)
    • Other Categories (behavior by other interest categories)

Interests  Overview   Google Analytics

These wonderful reports let you see not only how many of your users visit over a date range, but also who those users are, and how their behavior varies by attribute (e.g., male vs. female), also you can visualize the goal completion from these audience.  We are attaching the screenshot of our Google analytics audience report with goal completion.

goal compeltion

This audience report is also available in custom reports (customization section – top menu link in analytics account), and you can use it as basis for segmentation, which lets you evaluate how your users’ behavior varies by demographics and interests; for example, do males interested in automobiles convert more frequently or read specific types of content more than females who are interested in athletic apparels.

Since these are the same demographics and interest categories that you use to target ads on the Google Display Network, you can build segments using these attributes, apply them to any of your analytics reports, and use that analysis to refine your campaign strategies.

Information for these new reports is derived from the DoubleClick third-party cookie. When that cookie is not associated with a user, analytics cannot conclude demographics and interest categories, and so these reports may represent only a subset of your users and not the overall composition of your site traffic.

To make data available in these reports, you need to:

  • Make a simple, one-line change to your tracking code (Get more information by submitting  the Free website analytics assessment)
  • Set the enabling options in Analytics

 You can simply fill the form and get free website analytics assessment.