Category Archives: Social Media

Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

Untitled                                                                    Picture source: Wordstream

Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

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With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

How Faceboook’s Automatic Play Works For Marketing

Information acquisition methods have drastically changed through the years. Older approaches generally included the newspaper, radio and/or television. These were the only major sources of information a few decades back and were also limited as their target was only local. These media are alive even today but have widespread to reach out greater boundaries. Despite the expansion of these media in terms of range, the internet world has swiftly taken over almost all communication and information sources.

Among the numerous and various fascinations of the internet, social media has by far taken up a significant section in terms of user attraction and/or satisfaction. And among the list of all social media platforms active on the internet today, Facebook takes the world at-large – both in terms of user statistics and amenities. With 1.65 billion active users by the first quarter of 2016, this platform is appropriately considered as an efficient marketing platform.

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Audio-visuals are known to increase traffic in marketing methods as all people in general respond quicker and better to colour and movement. Video advertisements have been showing on Facebook from quite some time now. Facebook has now taken up to a great step by enabling the automatic play – which is just the beginning of some intense push to marketing strategies.

Beforehand, any uploaded video in the Facebook news feed would be locked up behind a play button. Bearing in mind the impetuous nature of users, which seems to be exponentially shooting up, stopping a scroll, opening a video and waiting it to load is very much a big deal. This strategy will only get traffic if the tag line, description or front display is very very attractive.

Inducing the automatic play naturally generates appeal and once a video starts to play, it is again expected to be watched as it reduces all efforts of starting the play to zero. The video begins to play as soon it is on the main screen while scrolling, without the audio. If you are interested, you may enable the audio. If you continue to scroll without enabling the audio, the video automatically stops playing as well. These features increase the video traffic significantly.

Brands and advertisers are gaining progressively in terms of marketing using Facebook’s video autoplay feature. The major advantage is that it provides a relatively non-disturbing way to get customers’ attention in the social environment. The user-friendly autoplay tends to get more engagement from users in common. In order to add to the advantages, after a video is completed, the user will get options to view other videos, usually from the same brand or merchant. This feature also holds huge potential in terms of overall traffic for a particular advertisement.

Facebook proposes an enormous target inclusive of all demographics – increasing the chances of more views through likes and comments and shares. And in a nutshell, automatic play broadens the wavelength of target audiences more promptly and ominously.

The Significance of Visual Elements in Social Media Marketing

Social media marketing is targeted to the human population at large covering all age groups, genders, occupations and socio-economic statuses. Human nature in general is far more attracted towards graphics, colours and animation than simple text. You might be having a selected group of your enthusiasts and supporters who categorically study your textual content but if you would want to expand your audience and reach out deeper into the market, you ought to include visual elements with your transcript contents.

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In today’s rapid era, it will be the highest risk to stagnate your business marketing strategies or methodologies. Incorporating dynamism is extremely crucial. Graphics and visual content are elementary for keeping up with vitality and dynamism. Graphics obviously offer a quicker attraction to the audience and thus result in quicker response. Keep in mind that this is the first impression that you give to an onlooker about your information, therefore it has to be exact and suitable.

Visual content entices a speedier response for the information displayed and strike the beginning of a communication with the target audience. If compared to simple text content, graphics and visuals will surely have a deeper impression in the memory of whoever interacts or sees the social media post. Research proves that the human brain processes visual input 60000 times more rapidly than simple text input. Consequently, it is apparent that visuals will be in the memory of your audience for a longer time and thus increase the chances of your information/advertisement being used, even at a later stage.

Your idea is portrayed and conveyed better using visual elements and so a positive attitude is automatically initiated towards your ads on social media if included with colour and design in place of just text. Social media platforms are overflowing with graphical content – no doubt, but nonetheless visuals stand out individually despite being in abundance. One is naturally appealed to view any type of visuals even if they are a group clumped together. And that is why they can be easily utilized to improve visual branding and/or brand recognition in general.

Visual/graphical elements increase the traffic towards a call to action and help in promoting clicks more swiftly. With the increasing traffic and engagement on social media platforms, promoting business on social media is an integral part of corporate growth and considering the types of audience building on these platforms, inclusion of visuals is not just important but is almost a necessity. Flavour your social media presence using images, videos, slideshares, infographics and graphs to increase traffic towards your business smoothly!

Benefit of Facebook Ads for Your Business

Benefit of Facebook Ads for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do… Test out and find out firsthand if the returns justify the investment.

Facebook Ads

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached smartphone users: Millions of facebook users access facebook via smartphones worldwide every single day. This potentially increases your audience outreach across varied platforms.

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

  1. MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: are visible on a user’s news feed. The ads appear and blend seamlessly into a news feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

Adapt the right marketing Strategy on Social Media

Adapt the right marketing Strategy on Social Media

When we speak about social media, the biggest trend all over the globe is Facebook, and therefore, many companies use Facebook to market their products using the ad spaces provided by this media platform. However, while advertising, they fail to acquire lasting results because of the wrong strategy adopted by the companies.

Facebook is one of the best opportunities provided by the internet to assure an online success of your brand. Nevertheless, even the best content ever posted on Facebook will only yield low results, with simultaneously incurring high costs. So, the real question to be asked before planning an online marketing strategy is, “How much and Where should I spend?”

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“Likes” matter the most

Currently, many people are focusing on getting more “likes” for their brand; therefore, they tend to spend money on “Page like Ads” to get more fans and “Post Engagement Ads” estimating that their sales will increase in future. However in reality, what you expect is not what you get.  This strategy only increases your cost without increasing your profit. You are able to target your audience, but are not able to create a long lasting effect on them.  You get a temporary and short term page post, and target audience base is restricted to the number of “likes” you get.

Facebook Users in India

Focus on building a brand identity

In order to increase the effectiveness of your online marketing through Facebook or any other social media platform, you should not only be able to reach your target audience but should be able to provide them with what they want. Basically, you not only want them to be aware of your product but make them feel a part of your brand. This helps them to remember your brand and also, increases mouth-to-mouth advertising. With the cost you are incurring, you want maximum returns, thus your ad budget and your marketing plan should be focused around a well-developed campaign that engages the audience into various fun activities. You need a reason for your potential customers to remember you, and there are many ways you can achieve this goal –

  • Your campaign should be focused not on getting more “likes” but ensure brand awareness and long term engagement
  • A great way to ensure a long term effect is to engage your audience in fun-filled contests, like photo contests, quizzes. Anything and everything that interests them.
  • You should be able to steer the traffic around your campaign and use that to increase your customer base. Use Facebook but do not restrict yourself to it.

Roll-out smart campaigns

A well-targeted and smart campaign will assure you with a strong customer base and brand recognition. You will have a good PR strategy and an audience who will always remember you. An online marketing activity like quizzes will help you getting your audience’s email addresses creating the perfect marketing list. Moreover, your page “likes” will keep on increasing and the risk of fake accounts can be eliminated. And the ultimate goal of increasing profits will just be a piece of cake.

Discover the Huge Power of Social Media

With the right data and interactions if you fancy driving sales, generating qualified leads and want to build relationships with your clients and who’s who in the industry “Social Media” is an economical answer.

social_mediaSocial Media serves as an interactive platform between various brands, independent artists of different genres and their fans. Elsewhere, social media is a driving force behind changing public opinion on social issues to awaken the nation and promote breakthrough campaigns. Every business big or small in today’s business set up want to make their brand more visible using this social route, Believe it or not  – It is a doable job.

What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

Define a target audience for your business: It is vital for you to identify your target audience and know your target audience. When you define your target audience correctly and precisely, you focus your marketing efforts on the people who are most likely to buy your product. You will likewise want to discover and get familiar with your audience interests, needs and biggest challenges. You will be able to get a better idea how your product or service will solve their problems and profit them and in turn use your valuable resources in the best way possible.

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Your marketing will be more effective if you have a strategic plan in mind: Remember strategically analyzing your target you will know how to reach them easier. You won’t be wasting money and effort in relaying your message to people who won’t be interested.  You will be able to gauge the investments you will need to make into your marketing to get the results you want. After all, it’s not about you and your liking alone. It’s about what your customer likes and wants.

Once you have your target audience clarified, you’re more than halfway to success. Your advertising will be easier and more efficient understanding your customer’s interests before trying to target them. Strategic planning beforehand will help you reach far more of your audience than you could if you were less focused.

Talk about your brand subtly, so much that your message is classified as noise: Social media is a tool which allows you to make your brand brilliant, by building an ongoing conversation with any potential and current customers and getting people spending money on a product or service. Social media is the platform which allows you to tell stories and build up a narrative that everyone wants to read, however you need to try and avoid tactics which simply increase traffic through your social media accounts, but don’tgenerate leadsand sales. Instead, provide useful information and news related to your specific audience’s needs and interests. Your content needs to resonate with your target market and encourage them to engage with your brand. Yes, be subtle in mentioning your brand, that’s the catch!

Posts diversified content and get your audience engaged in conversations: Do not follow a particular pattern. Add variety to your posts. Include industry specific updates, latest news, key happenings, practical tips and fun stories. Get interactive; engage your audience by starting conversations, an idle way to build strong business relationships in the rat race.

Be creative in your posts; engage your audience posting interesting images and videos:  Content that lacks any visual appeal, no matter how much sense they make fails to gather audience.  The reality is making it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out at all times on your timeline.

Free-consulting

How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

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Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

Facebook Advertising for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Facebook Ads

Facebook Ads

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do. Test out and find out first-hand if the returns justify the investment.

 

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached Smartphone users: Millions of Facebook users access Facebook via Smartphone worldwide every single day. This potentially increases your audience outreach across varied platforms.
Thanks technology

Thanks technology

 

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

 

 

  • MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: These are visible on a user’s news-feed. The ads appear and blend seamlessly into a news-feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news-feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!