Category Archives: Internet

A guide to precise keyword research

Before going to keyword research,keywords are the first thing that you should know. Keyword is a word or phrase that describes about your Web page or simply you can say that whatever you type in any search engine is your keyword.

We can say that without keywords there is no such thing as SEO. Keywords are like a range for your SEO campaigns, they tell you you’re making progress or not. It is most important to choose proper keyword for your business, that’s why keyword research is initial & most essential step in SEO & the fundamental part of SEO strategy.

It is the activity to find & research keywords to get more search engine traffic to your website or blog, to understand your customers, mounting top in the search engine rankings & to control the competition.

Most of the people are using Google Keyword Planner tool to perform the process of keyword research. Google Keyword tool is an official product from Google, which gives us a traffic assessment of our target Keywords and also help in finding more relevant and related Keywords. First important thing is that you need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you do not need to pay to use this tool.

Here’s how it comes into play during the steps of keyword research:

  1. Consider few keywords that probable customers might search for:

Initially consider the set of your keyword ideas. Let’s take an example; suppose you are doing keyword research for the keyword “Digital marketing company in Pune” then your next step will be putting those keywords into Google keyword Planner tool.

  1. put those keywords into the Keyword research tool:

You need to enter your target keyword that you want to start searching for. After that, you can add filters such as for which location you want to target your keywords, and then press ‘Get ideas’. This is what the homepage of your Keyword Planner tool looks like:

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  1. Select the proper keywords and add to the keyword list:

Select those keywords which are more relevant to your targeted keyword and add those keywords to the keyword list. You can add any number of keywords to the keyword list.

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  1. Download the keyword list:

Now, your keyword list is ready. You can download the list in either adwords editor csv format or excel csv format.

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  1. Your keyword list in excel csv format looks like this:

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  1. And you’re done…

Congratulations! You’ve now got a list of keywords that will help you to focus on the right keywords for your business. And then finally cut down your keyword list to pick your final keyword which is your right targeted keyword for your business.

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HOW ALL INDUSTRIES ARE MOVING TOWARDS THE INTERNET

Internet can be defined as a worldwide network of computer networks that connects university, government, commercial, and other computers in over 200 countries. There are thousands of networks, millions of computers, and billions of users on the Internet, and this numbers expanding daily. Internet helps a lot to people in managing, manipulating, storing, regaining, sharing/communicating and transmitting small as well as large amount of information/data conveniently and effectively. Better and faster communication source internet has led to globalization and has immensely helped industries and businesses around the world.

It won’t be wrong to say that we are in truly living in a globalized village, where everyone is connected with everyone. Internet has major hand in turning things around for every industry.

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Now, it will not be an exaggeration to say that all businesses are in continuous contact with internet for uses expanded over a wide range. Some specific industries have been discussed herein.

Health industry – Internet comes with much advanced solutions for preventing, screening and diagnosing the health conditions. Sensor-enabled devices allow sensors to monitor the health state of a person from body weight and mass, sleep conditions and daily activities. Together with these, internet serves as a layer of communication between the patient and the doctor/hospital.

Education – Education is one of the best things that the internet can provide. There are a number of books, reference books, online help centres, expert’s views and other study oriented material on the internet that can make the learning process very easier as well as a fun learning experience. Internet today is being wildly used by the youngsters to search and apply for universities and colleges. Social media also plays a significant role in the education industry marketing.

E-commerce – This very list starts with the point mentioned as shopping at the tenth place. Shopping has now become one of the most pleasing things to do using the internet. Whenever you find time, just visit the concerned websites and order the items that you need from there. Those items will be delivered to you in best possible time. There is huge number of options available for a common people to buy or to sell any particular item using the internet. Using internet now it is possible to buy products from all over the world.

Manufacturing – The Internet changes a lot in manufacturing sector as we know it. Factories and plants that are connected to the Internet are more efficient, productive and smarter than their non-connected counterparts. With Internet manufacturers can remotely monitor the condition of equipment. Most big companies in the world are now using the robot for manufacturing department. Where they work effectively and efficiently at very low cost which all are operate by internet.

The following facts and figures about the internet throw more light on the abundance of internet exploitation across a variation of services.

HOW ALL INDUSTRIES ARE MOVING TOWARDS THE INTERNET

 

In this way, the predominance of internet use for both the business world and the consumer sections is highly a growing factor. As the population has eventually drifted towards the internet for every possible use, no industry can keep out of it!