Category Archives: Education

How to Do Successful Email Marketing For College Admissions

Email marketing campaign for college admissions

Never and never methods of marketing are resonating in the market. Digital marketing in a never exhausting field with mammoth amount of scopes for marketing being discovered every new day. However with the evolution of the novel marketing methods, many people and institutes thing that email marketing has taken a backseat. However this is absolutely untrue as e-mail marketing still occupies the center stage as a marketing tool for universities and institutes. Most of the universities and colleges use email marketing to rouse interest and demand among the potential students and their parents. However, with the marketplace being chaotic and muddled with messages from so many institutes competing for grabbing student’s attention, you need a right strategy to attract the prospective target audience.


We present a few essential points which would enable institutes to leverage their email marketing drives and make them stand apart from the crowd:

Email Marketing Practices for College Admissions

  • Identify your goals in each set of target audience and work accordingly: While devising your e-mail marketing strategies, keep in mind the set of people you are targeting. Setting up the objectives as per the audience’s view point and then tailoring the message and structure is the most essential part to draw the maximum attention.
  • Dictate a strong call-to-action: When people visit your website, tell them what course of action to take. After taking a virtual tour of your institute, guide them as to what you want them to do. Adding “visit our website today”, “call us today” or “register now” conveys the mutual feeling of symbiosis.
  • Craft a short precise and engaging subject line:  This is the most essential part of the email to add an enticing line which would convert readers into visitors and then into potential audience. The key trick is to keep this line short and to the point.
  • Correct timing: The most overlooked aspect is to choose the appropriate timing to send the e-mails. There is less probability of the mails to be read on weekends or on Mondays. Make it a point to send somewhere on Tuesday, Wednesday or Thursday. Mails sent on holidays are less proven to be read or responded.
  • Add a social sharing feature: Social sharing feature enables the institute to gain a foot holding on the social media platform and thereby reaching a greater audience. This share feature of “like us” or “follow us” allows the institute to spread its arms among even that audience which is unaware of the institute’s existence.
  • Keep a record: Keep a record of various activities like the sending date of the email, subject of the email, number of subjects to whom it was distributed and their response. By this you will get to know what type of text, subject line and information resonates the best among the audience.

There would be tons of emails bombarded on the parents and students inbox every day about different institutes. Let your email stand out from among all your competitors and notice a vast amount of leads and audience interest on your institute’s website.You can also refer to effective use of email marketing in education sector.

Effectively Using Social Media for Education Institutes

Social media is enticing masses from all walks of life-cliché but bona fide. With the amplification of technology, more and more people are opting to use in surfeit – be it for expanding their business, propagation or for creating an awareness about their brand or for interacting with people. Using Social Media for education institutes or education sector has become an integral part in marketing these days. Students and youngster being at the cusp of this social revolution, most of the educational institutes are now embracing social media as a means to reach out to students and parents. Diagnosing the high impact target strategies, the institutions can improve their fan base and convert fans and followers into brand advocates. These channels provide a low cost and highly widespread effective marketing platform to revamp the interaction and awareness of the brand among stakeholders.social media for education

The key essential tips for use of social media in the education sector includes:

  • Creating a widespread impact which reaches the target audience: That era of marketing by use of brochures is outdated. In this age of technology, where social media is on octaves, most institutes use this channel to fecundate about their services, infrastructure and teaching. When the right audience is targeted, a mere click on the “Like” button and then regularly receiving updates and alerts leads to the student showing interest in further discourse.
  • Plausibility of improved student support and engagement: Most students arrive into universities with established social media presence. Rather than having a blog or page which is only informative and preach-like, students find it more enticing when there are active introspection’s and forums. Active participation by students also leads the authorities to know any faults in the system and tends to couple the gap in interaction between students and teachers.

Essential Eye Catching Points to Increase Student Engagement:
Keep the details of the institute brief and to the point: The information should resonate and echo the message in minimum number of words.Make it more detailed by using pictures, videos and PowerPoint presentations: Information in form of slides attracts more attention as it is very precise. Pictures and videos helps to convey and portray minute details about the institute which would otherwise be written off.

Social media marketing cannot be limited to adults or teenagers going to school and university. Right from a very young age, the young buds are getting exposed to advanced technology. Institutes are making these young “netizens” aware and well equipped with the usage of internet to aid these young minds quench the curious minds about various methods. Websites are created similar to Facebook and twitter so as that children learn the skill sets mandatory for staying ahead in the game. Concepts like social privacy are taught to them along with teaching them how to read and write. Innovative apps on these sites make learning a fun filled process and helps the child to learn faster as all this is based on a practical approach rather than on the mugging up process.

Email Marketing , too could be an effective driving force to boost your conversions.

If you are willing to  embrace social media in some form, create strong and effective strategy for their use and assign staff members with daily monitoring and analysis.Using social media for education institutes will definitely add up better conversions.

Summing up “We need technology in every classroom and in every student and teacher’s hands, because it is the pen and paper of today’s time and the lens through which we experience much of our world” – David Warlick.

Effective Use of Email Marketing in Education Sector

Growing your customer relationships and manage to convert new prospects is always a tough job. Email marketing comes to play here. Especially, in education sector when the admission season is at it’s peak, and with constant growing competition, it is important for you to tap all major marketing platforms to generate leads. Results have proved that Email Marketing plays a vital role in maximizing conversions for education sector.

email marketing for education

Why Email Marketing in Education Sector?

Today, 82% students own a smartphone and 62% students use their handsets to check emails. Generally, this age group is typically between 16-22 years of age. Parents too are concerned about their child’s admission. Teachers, advisers too add up to your targeted mailing list, who take active participation in college admissions. Email Marketing provides solutions for education sector to  create and send newsletters, fundraising requests and event updates to targeted mailing lists.

According to the reports,Education companies achieve highest average CTR in email marketing. On an average, email marketing for education sector gets 5.8% CTR.

Source: econsultancy.com

In the above table, It clearly indicates that Email marketing works really good with education sector.

Open Rate is defined as total number of emais opened divided by number of emails delivered.

 Another report suggests that Education organisation achieves the highest average unique open rate (26.2%), followed by consumer products (23.8%) and financial services (22%).

How BMConsulting Does Successful Email Marketing

BMConsulting has run successful digital marketing campaigns in education sector. We worked with a reputed college in Pune, and we could maximize our conversions through email marketing.

We identified the qualitative goals of the institute,carried the competitive analysis.Competitive analysis involved understanding competitor’s keywords,ad text and call to action.

We preferred targeting the audience in age group of 21-35, since we run campaigns for Post Graduate programs.

With the help of graphics designers,we could design most impeccable designs,that could attract both students and educational institute as well.

Further, with some good email marketing tools,we could further campaigns more conversion oriented.

Email marketing will definitely yield better results in your digital marketing strategy for education sector.