Category Archives: ecommerce

The ‘ Clicks but No Sales ’ Scene in Amazon

As a seller on the Amazon online marketplace, you will be faced with multiple scenarios in terms of results. Sometimes, your products will be performing so well, without even having a satisfactory ranking on the search engine result pages. At other times, you will on the top of the list for almost all relevant keywords, but you will not even manage to get a few good impressions. A similar situation to the above is when a particular product is getting trafficked with numerous clicks but surprisingly; the sales numerals will be very disappointing. The fact that you are getting clicks shows that you should be doing rather well with the search engine results and ranking. It is the product page that needs attention, since it seems to be the actual ‘culprit’ in this case of lower sales. We shall discuss herewith a few changes with respect to your product or product page. Let us a take a look into how to manage a product page that has a good number of clicks but no (or less) sales.

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  1. Competitor Analysis

No business can exist without embedding this concept in its strategies. In Amazon, you might have won over the buy box, but there are many other sellers having the same product as yours and they will be implementing all possible methods also in order to take over that buy box ownership. It is necessary to review and keep an eye on the ‘other prices’ available for your product. If your stated price of product, shipment costs or shipment timings are not competitive with the others, your products will not be bought despite the click. Keep a balance between your shipment cost and the product price. Make sure your delivery timings are not crossing the boundary and broaden your acceptance of payment methods for your customers.

The above example shows that the offered product price of the perfume 225, but there are other offers of the same product available in 195. There are high chances that the product will be not purchased from this particular seller despite having a product page click.

  1. Get those good reviews

Bad reviews or lower star ratings on a product page are immediate roadways to click wastes. If your product reviews are not up to the mark, there are very low chances of the click resulting in a sale. In today’s world of hyper-networking, reviews play a vital role in driving sales. However good your product may be, if an older customer has left a bad review due to your packaging, the new customer will hesitate to purchase from you. So it is a must that your overall performance is above the average mark. It is always a good idea to get back to your previous customer base and request them for some reviews if they are happy with your product.

  1. Correct your content

Reviewing and revising your product detail page on a regular basis is very important. Firstly you should make sure that any of the metrics listed (including packaging details, shipment details and others) are not non-realistic. Keep in mind that online shopping completely takes away the physical aspect from customers and therefore your brand has to be trusted enough to ensure regular sales. For the trust, you have to be truthful. Ranging from product images, colour details, shipment details and every other minute point, you must make sure that whatever is listed is true and not mistakenly/wrongly mentioned. Making your product detail page as honest and clear as you can is the key to winning customers and getting good reviews too.

  1. Irrelevant clicks identification

There are quite sometimes when our product page is directed through irrelevant clicks which in turn arise due to wrong keywords that have been added mistakenly. A good example of this scenario is that ‘school bag’ product page is getting clicks through the keyword ‘school bottle’. We can identify the keyword pathway to our product page clicks, and if it is noticed that the clicks are arising through irrelevant keywords, you should immediately take them away. Keyword optimization is the key to reduce all irrelevant clicks on a product page.

  1. Offers and Promotions

If you have been following all the above agendas and still notice that your clicks are high with no (enough) sales, it should be a good idea to introduce an offer or promotion to your product. Offering a visible discount on your products might just trigger the buyer to pick your product. Show your customers how much they are benefitting by purchasing from you and your sales should hike. Another option is to give promotions such as ‘BUY 1, GET 1 FREE’ or ‘SHOP FOR 500 OR ABOVE AND GET FREE SHIPPING’. Such promotions on your products will also help in increasing sales.

If you are also suffering from the ‘clicks but no sales’ on Amazon, try the above techniques, you should get much better results. Selling on Amazon comes with a whole package of issues on its own. You have to keep an eye on content optimization, make sure your account health is performing well, have a good buy box ownership percentage and also keep up with your product page details. Amongst these, account health is very important as it helps from getting an account suspension on Amazon. You may contact us for any further assistance with Amazon – Sponsored Product ads, content optimization or account suspension get back.

Amazon Metrics That Affect Product Buyability – Part I

There are numerous factors that eventually end up influencing a particular product’s buyability. We shall deal these in two sections, this article covering the first section.

Fulfillment

Although a seller has a total control over parameters such as efficiency of his services, fulfilment is one factor that highly impacts the buy box share. Sellers have two options for fulfilment:

  1. FBM – fulfilling all products by themselves
  2. FBA – Fulfilment by Amazon, whereby the whole product catalogue is dealt by Amazon

Usually, sellers end up with a mix of these two methods as it provides real strategic management. Fulfilment by Amazon significantly affects your buy box ownership and for those sellers who do not yet have their products in the buy box, it helps them to have a speedy acquisition. But, it is important to identify products that actually show a good improvement in buy box ownership through FBA (some products may perform well through FBM itself).

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Fulfilment latency is also an important factor that impacts the product buy box. Latency is basically the shipping time – time taken for the seller to ship out the product after receiving an order. Sellers are required to enter their estimated shipping time in the product specific feed entry. Remember NOT to leave it blank as Amazon picks up a default value of 1-2 days which might not be realistic for you. If your shipping time does not match with the one entered, it will negatively affect your seller rating. For obvious reasons, lower latency times hike up the chances of buy box ownership.

 Landed Price

Landed price is the total cost that needs to be paid by the customer; the product price and shipping cost added together. Fulfilment and landed price happen to be the most prominent factors for the buy box ownership.

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The lower the landed price, the higher chances of winning the buy box. Amazon strategies highly depend on pricing, so sellers have to be ready for certain amounts of sacrifices or use innovative price listing ideas. Repricing solutions are also available for sellers for a closer monitoring. For example, considering the same product above, other sellers have the following criteria:

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There are two sellers that have a free delivery option but the landed price is high and that is why Amazon gives the buy box to the seller above, who has a lower landed price than others.

There are many Amazon metrics for the buy box that are dependent on the customer but landed price is one factor that is complete control of the seller. One point that may be utilised by sellers is to embed the shipping costs into the product price. Free shipping tends to attract more customers. At the same time, you have to make sure that your landed price is not rising up; it’s a game of optimising for the best solution.

Seller rating

Seller rating is an Amazon automated overall assessment given to sellers based on their performance on the marketplace and it reflects how well you are handling your inventory management, order management, fulfilment and customer service. Here is how the account health looks like in a nutshell:

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This criterion is judged by a number of metrics. We shall look into each one in detail.

  1. Oder defect rate

ODR is the percentage of orders that have been reported with any type of issue divided by the total number of orders for a particular product.

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Amazon recommendation for the above metric is less than 1%. There are three components that constitute the overall ODR:

             i.       Negative Feedback

Negative feedback rate is the number of negative feedbacks that you receive from all the orders you fulfil.

        ii.          A-to-Z claims

This is claim from a customer to receive back funds in case of repeated order defects or likes

       iii.          Service chargebacks

This is similar to A-to-Z claims but in perspective of card payments and bank issues.

  1. Recent Customer Metrics Data

This metric compiles your performance with respect to the customers on Amazon. It is also governed by three components.

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i. Late shipment rate

Failure to send a shipment confirmation through Amazon within 3 days of your expected shipment timeframe adds on a late shipment.

ii. Pre-fulfilment cancel rate

This is the rate at which a cancellation of an order occurs from the seller, before shipment confirmation through Amazon. This usually occurs due to stock issues.

iii. Refund rate

A refunded order is one that you refund for the customer post a shipping confirmation. This does not always end up negative.

  1. On-time delivery score

On-time delivery is a direct and close measure of how well you manage your inventory and efficiency in fulfilment areas. Amazon recommendations for this metric are on the higher side and this is comprises of 2 components.

i. On-time delivery rate

This is the percentage of the orders you have shipped that have been received on or before time.

ii. Tracked delivery rate

This is the percentage of your orders that have the facility of order tracking.

  1. Buyer-seller contact response time

This is one of the metrics that related to customer service quality. A late response is considered as a reply sent to buyer post 24 hours of customer message or inquiry. Amazon research proves that orders that have efficient communication receive 50% less negative feedback. Once a communication has been completed, a seller can mark it as ‘no response needed’ so that he is not penalized for a ‘no response’.

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Seller feedback

Although this metric does not match in weight when it comes to buy box share influence, it is directly related to it. Amazon works on a customer oriented process and therefore sellers with a high positive feedback are likely to win the buy box share.

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 There are 2 factors that are included in this metric:

i. Seller feedback score

The total of your 1 to 5 star rating are translated to calculate the total positive ratings using the following rules:

  • 1 – 2 stars: negative
  • 3 stars: neutral
  • 4 – 5 stars: positive

These details are not displayed on the product page, you need to scroll through all offeres to view this score for the sellers.

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ii. Seller feedback volume

This refers to your total customer feedback received in the past 12 months. The final score is calculated as the total number of positive feedbacks divided by the total number of feedbacks. Having large volumes of feedback increases customer confident in buying from you and thus accelerates the purchase decision. The general score in this category is 7 – 9 %, and not usually less than this.

Product discoverability and buyability are the key concepts of increasing sales on the Amazon marketplace. Some of the factors that are related to these concepts have been described above herewith. There are other factors also that affect the buyability which will be discussed in part II of this topic. For further information, you may log on to www.bmconsulting.co.

An Overview of improving sales probability on Amazon

Selling, maintaining and advertising on the Amazon platform demands a distinctive approach to success. Ranging from the application of varied resources to sophisticated strategies; it necessitates a holistic approach towards upholding a prosperous position on this marketplace. Adding on to the stress and strain, the marketplace is absolutely competitive, resulting in the optimization to be a complete challenge. Central concepts of contesting these challenges happen to be Product dicoverability and Product Buyability.

Let’s start off by defining these concepts:

Discoverability – A product’s discoverability is its ability to be found on the Amazon platform from the consumer’s point of view. It is important to remember that Amazon SERPs are product oriented and sellers have limited entitlement of increasing product sessions. Therefore, overall it is the product which needs to be focussed on. Increasing the discoverability can be related to driving traffic in terms of traditional marketing.

The following is an example of an Amazon SERP for the keywords ‘chandeliers for living room’:Untitled

As seen from the results, the product ‘Prop It Up Antique Design Brass Chandelier – 5 Lamps’ is listed among the best sellers and is also the first product on the result page. Amazon shows the product price range and the number of other offers (other sellers) on the SERP itself, which further promotes the purchase decision in any consumer. In a product like chandeliers, the product design plays an extremely vital role and probably that is the reason why the display of the SERP is in the tiled format clearly showing all designs. Motivating discoverability is dependent on many factors that are portrayed on the SERP including:

  • Image quality
  • Discount rates and offers
  • Reviews rating
  • Any tags that have been achieved (e.g. best seller)
  • Payment information

All these factors together can be well dealt with in the optimization process and as we will see later on, all marketing activities eventually form a cycle whereby each process is inter-dependent and linked with the others.

Buyability – Product buyability is based on two metrics:

  1. A seller’s percentage of total buy box ownership
  2. Traffic conversion on a product page

To better understand this, let’s take an example of a corner table. Suppose this corner table received a total of 100 orders in a month. The first metric of buyability focusses on having the highest share of the total 100 orders. The second metric of buyability is highly driven by discoverability and and overall optimization practices.

Taking a closer look at the SERP for chandeliers:

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The SERP itself shows options for other sellers as well, but at this point, the buy box is with Prop it up. Looking from the perspective of this seller, buyability will be to continue having the buy box.

Discoverability is directly related to Amazon SERPs and buyability is most relevant on the product detail pages. Both these concepts are inter-related and form a cycle – sustaining a high position of sales for a particular product.

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The major goal of all marketing optimizations on the Amazon platform is to increase the conversions from all the sessions on a product i.e. receiving a higher conversion fraction from total number of sessions. Two prime ways to do so are based on the metrics of product buyability.

  1. Buy box ownership: Getting a higher number of orders is directly related to your buy box share. The higher your buy box ownership percentage, the more orders you get and as a result more revenue is generated.
  2. Product Page Optimization: Conversion rate optimization (CRO) needs to be brushed up with minute practices and best strategies such that once a customer has landed on the product page, nothing convinces him/her to leave without ordering. Robust tactics should be implemented in describing the product page content – title, description, image quality and placement, etc. Take a look at the product page of the best seller for the chandeliers:

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 Each aspect of the product detail page has been well explained on this product. Images have been provided in good resolution from various angles. The title of the page is complete including the brand name, product name, product type and product size. Good number of reviews and ratings are highlighted. The price and delivery details are also appropriately listed. Bullet points have been all utilised giving all the information that would answer the questions arising in any consumer’s mind regarding purchase. Detailed information on designing a product page can be found here.

Before investing ample time and resources on product page design and optimisation, it makes absolute sense to first grab a good share of the buy box ownership. Otherwise all these efforts will be directed towards a competitor’s offer. The question is when to start strategizing buyability according to metric 2 – conversion rate optimisation?

To start off the process, you must first dig into your sales performance reports and pick up your top performing products based on the following criteria:

  • Number of orders: Identify the products that have got the highest number of orders and then analyse on the reasons – which may include high number of sessions/page views or a higher buy box share.
  • Sessions: Look at the ASINs that have been receiving the highest number of sessions and analyse the buy box share for them. Marginal changes in the buy box share for ASINs with high sessions can result in a good number of orders.
  • Revenue: Again, working on minute changes for the buy box with products generating revenue in the higher range make pay off with significant results.

On performing this analysis, you might find quite a number of your products overlapping in all the above categories. These are the products that you should focus on performing the maximum CRO techniques, followed by the products falling individually on the top of each category. Select these products for optimisation processes.

The overall process can be summarised as a two stage process:

  1. Win the buy box
  2. Improve conversion rate

Elaborated work on these two basics are sure to drive your sales at good speeds and heights!

Effect of Demonetization on Sales and Marketing

A successful business man does not restrict himself only to the account books. He or she always keeps an eye on surrounding events. And if the incident is that of demonetisation, then it is compulsion to be alert. As we are all aware, Demonetisation process is undergoing in INDIA – the currency note of 500 and 1000 are pushed out of the economy. Currency change results into the eminent shift in the paradigm of the INDIAN market. This decision of Honourable Prime Minister wobbled the INDIAN market. Many of us fail to decipher the dilemma created in the market after currency ban. This article will give you the clear picture of it.

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A sale of goods or services mainly depends on the following criteria:-

  1. A need or desire of a customer.
  2. Willingness to pay for the good and services to be use or purchase.
  3. Ability to pay for the good and services.

All three criteria must be fulfilled to sell the goods/services to the customer. If any one or more criteria are not satisfied then there will be no sale.

Demonetisation reduces the cash flow in the economy which directly affects the need, willingness and ability to pay of the customer. Because of lack of cash in hand, customers are not willing to buy any commodity or product. So there is decrease in the sale of the goods and services. If we consider the online marketplaces, most of the cash on delivery orders are cancelled by the customer because of lack of cash resources. It causes heft loss to all the online market places.

But In the era of digitisation the customers use the options like online banking or mobile wallet for the payment. There is no issue of cash resources as electronic money is used for transactions. So the revenue generated by it is unaffected. According to survey, sale of apparels, shoes, electronics is not affected at all. So we cannot say that the market is totally collapsed. Many sellers stop promoting and advertising their product at online marketplace under the wrong impression of not getting sale. It is suggested that you continue all the marketing campaigns as it will help you to improve your market index. This is the start of digital era and gradually the use of electronic money is going to increase to the extent of reducing the use of physical cash to lowest requirements. Our Prime Minister also focuses on the target of making India Digital. The future will be dominated by the trend of “GO CASHLESS”. Perception of all these aspects leads to the conclusion that continuing all marketing campaigns will help you to improve your market index. Market index is directly related to the market share for that product category. So this is the right chance for the vendors to gain some ground for them and create brand value.

It’s a time to expand you customer base by brand awareness and promotions. Visit http://www.bmconsulting.in/ for further insights and consultation by market strategist.

(Compiled by Nikhil Patil)

This is all about winning a buy box!

Hello sellers, hope you all are earning well! At amazon the buy box fight has gone wild. Buy box is a feature that enables sellers to sell first and fast. However, attaining a buy box seems somewhat like a myth to most of us, although there are certain parameters which need to be taken care of while selling online.

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Pricing: Buyers look for a low price, so the amazon prefers sellers selling at low prices but definitely competitive. It is an observation, where amazon keeps a margin of 0.5 to 1.5% (plus or minus) in order to consider pricing to be more competitive (a buy box can be shared on rotation basis).

FBA: FBA is fulfillment by amazon. Amazon prefers FBA products over those products fulfilled by merchant. They provide FBA sellers longer duration of buy box in rotation. It means if there are two sellers who match by price and account health the 1st will get buy box for 3 times in a day whereas the 2nd one will have it for once in a day.

Stay competitive: view the price of the offer that is currently winning the buy box. Go to manage inventorypage, select the preferences option and select show when available for current buy box winning price. Buy box winning prices are displayed for new condition listing only.

Uphold Inventory: running out of a product will keep you away from buy box. Take an account of your inventory levels and fill it up with steady at selling products. If you don’t the next higher priced product moves in to buy box. (You can set inventory alerts on manage inventory page).

Stay away of negative feedbacks: Listing items which are out of stock is a great way to attain negative feedback, make sure you don’t sell product which are out of stock. Make sure that buyers are not left waiting for orders to arrive. Scrutinize the quality of your products. Communicate with buyers regarding negative reviews.

Be a brand: If you are a manufacturer, you got a higher stand in the competition. Amazon can offer better opportunity to those who have their own brands. Your credibility to attain a buy box increases.

Sales Velocity: You are a seller on amazon running a healthy venture your chances to win a buy box increases even when your products are newly listed. This happens because amazon monitors every seller’s account health before granting a buy box.

Impressions and clicks: More are the impressions closer is the buy box. Impressions show the number of buyers’ approaching your product page. Number of clicks shows the number of buyers intend to buy product. Both the terms indicate your popularity among customers. Make sure your product titles and description is relevant to searches made by buyers for  your Product categories. The product images should more detailed and vivid.

Customer service is measured in numerous ways. Excelling in all areas can help you succeed on amazon. The account health page on the performance links can help you track your customer metrics.

Amazon Suspension Get Back by BM Consulting

We all know Amazon from a consumer’s perspective and are absolutely familiar with all transactions and attributes available and/or required.

There is a whole lot of difference from the seller’s perspective!

All those amenities that we simply click or tap on have a bulk of activities behind the screens. A seller on a platform such as Amazon has to go through a lot of careful maintenance for those products to be displayed appropriately and efficiently. If you need any information on the highlighting points that may hinder your Amazon presence and sales, this article is a sure read for you.

Despite a thorough checking process, some errors may be continuously happening for sellers. Under these situations, a seller’s services are likely to be suspended by Amazon resulting in temporary payment blocks for up to 3 months. In such scenarios, retailers end up facing significant loss amounts.

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Firstly, we will list down the metrics which are more likely to lead to suspension.

  1. Order defect rate – purchases being damaged
  2. Response time – should be a maximum time of 24 hours to consumers
  3. Negative feedback rate – negative responses regarding product
  4. Cancellation rate – order cancellation statistics
  5. Late dispatch rate – late delivery of orders to customers
  6. Policy violation – manufacturer’s complains and product mismatch

If your seller platform continuously signals any of the above metrics, it is very expected to have a suspension.

Now, this is where BM Consulting assists. Errors occur – it’s human. And errors can be corrected – it’s also human! And that is the base of BM Consulting’s service – Amazon Suspension Get Back.

Upon receiving a suspension requirement, BM Consulting takes the necessary steps in order to facilitate the quick re-sale of the retailer. Firstly, a problem understanding is built up whereby the situation and its actual faults and causes are derived from advertisement and campaign analysis. Then, a guidance and possible solution is structured for the seller. The final stage – Plan of Action is the most important. A layout of an action plan is described which elaborates the steps that are needed and will be taken by the seller to achieve back the selling status.

This service was launched by BM Consulting on the 5th of May 2016 and ever since then, quite a number of suspended sellers have regained their services. This service is of great help to all retailers on ecommerce platforms. For further information, please log on to http://bmconsulting.co/

MOBILE BANKING – SMART BANKS FOR THE SMART GENERATION

Finance is one facet of life that is completely un-detachable, and banks are directly related to finance. Considering the faster speed of time in today’s era of technology, finance, and hence banks need to grow at similar speeds to meet up with customer satisfaction. Every individual today, ranging from a top class entrepreneur to a college going student, needs to have all information of important aspects to be just a finger tap away. And the best way to achieve this is through the remarkable gadget of the 21st century – the mobile. Mobile is one of the most uniquely versatile and fastest growing channels today, which assists in simplifying banking.

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mobile banking

Being present on the mobile platform is of utmost significance to all banks today. In order to attain a considerable position in the corporate world, banks have also prominently positioned themselves in the mobile world. Together with all other necessities of life, every individual looks upon a user-friendly, effective and complete banking application on their phones. Mobile banking allows the customer to receive all required information at any time and place. And therefore, it is necessary for banks to build up mobile applications which comply with customer requirements.

With the presence of the mobile phone and respective applications, expectations of consumers rise above peaks. Statistics show that 40% of users immediately turn on to a competitor’s site if yours is not mobile optimized. Also, 1 in every 6 people who change their banks mentions the reason of a poor mobile banking experience. Assurance that any information can be received anywhere and transactions can swiftly take place at any time is the retaining point for your customers. Make sure that your bank fulfils this criterion.

Research proves that the smartphone is one of the most common starting points for banking activity, 59% of consumers begin a banking activity on their phones. As it is well known, the first impression in the strongest. Thus if you optimize efficiently for the mobile platform, you are set out to correctly impress the 59% of consumers. Out of the 34% of consumers who start a banking activity on their desktop, 28% tend to continue on a smartphone. This further sets an emphasis on mobile banking.

Studies show that mobile users use mobile banking for the following activities:

  1. Money Management
  • Checking account balance – 77%
  • Log into account – 61%
  • Pay bills – 51%
  • Transfer money – 51%
  1. Learn more about you
  • Look for social network pages – 48%
  • Play videos about banks – 41%
  1. Financial information
  • Compare interest rates – 42%
  • Compare account features – 39%
  • Promotions or offers – 35%

Some other valid statistical facts which drive the importance of mobile banking are:

  • 53% of consumers who search for a bank download the mobile app
  • 54% of mobile users who searched for a bank applied in a nearby branch
  • Chase, US has 12 million customers using the mobile platform for money transfers every month

Strategies That Improve Your e-commerce Brand

When you are selling online it’s quite important to create a strong brand. Innovation does not come easy-Think analytical and strive to follow your vision to create a brand that is indispensable, a brand that will stand out among thousands of products and services; a brand that differentiates itself from your competitors.

Apply certain ingredients and attitudes; brand strengthening can be done through social media comments, customer reviews, videos and content syndication. Make your startup journey worthwhile, as entrepreneurs in e-commerce industry are driven to continuously create, innovate and sell. With the technological advancements more and more consumers are building trust in the online foray of business.

Img Source: onlineincometeacher.com

Img Source: onlineincometeacher(.)com

Follow Social media comments

Business today is online and social media platforms today are just no means for socializing alone. It is a mean to “Do Business”. Social media platforms are a great platform to connect with the customers, this platform allows you the opportunity to engage and discuss with customers, and Social media platform is best known to enchant businesses as it allows you to do free advertising of your business in the online foray. Be proactive and consistently post more than just one-line sentences about your products or services. Elaborate- Use social networking platforms to tell stories, ask questions, share latest updated news related to your products and initiate discussions about your products. Remember- When you get comments, good or bad, respond to them. Thank customers for positive comments and try to be determined to resolve the customer’s query for negative comments. Once you have taken this step to resolve issues concerning products or services, those customers will get converted into loyal customers and will be more than willing to always buy from you.

Customer reviews matter to create your brand identity

When a customer is unhappy, there is going to be a negative review concerning your product – if not at your website then somewhere else. A bad word spreads like fire and is spiced further on and on. One unhappy customer gives birth to thousand more. To avoid this downfall, it is advisable for you to actively ask for their reviews and feedback. Positive comments attract new customers; and negative comments distract customers. Asking your customers   to review your services or products will help you to actively work with the customers to change their opinion. This will allow you to rate self   and understand the necessary changes that can be implemented for your business to grow. However, do remember not to spam your customers’ email box with repeated requests. One email asking them to post what they thought of your product is a good idea. Moreover when you respond to reviews, you are moving a step forward to build a positive image for your brand.

Add Videos of your product demo

Videos are great source to engage potential customer as they have the ability to go viral, presenting your brand to millions of people. Apart from showcasing your products, you can use videos to tell your story, alter preferences, all of which are critical to turning potential customers into customers and occasional customers into loyal ones to engage people in your brand and draw them to your store. Online video has become a powerful marketing tool for businesses of all sizes and across industries. Make the most of the availability online and make your brand lively.

Syndicate your content

In simpler terms, content syndication means to make available the content – including text, video and audio – that’s created by you at other sites for use. This process allows your customers to get access the information about your products that you want them to have, instead of information shaped by the secondary company. Syndication is the most analytical way to offer precise and reliable information to your customers.

When planning to make your brand function on the ecommerce platform make sure that all the functionality mentioned above should be implemented and customized in your e-commerce website properly as a part of your branding and marketing.

With the growth in the online economy your e-commerce business as a whole will continue to grow leaps and bounds and is on the right tract to soar high. Offline commerce will soon serve two purposes – to buy stuff that’s needed with immediate effect or just for personal showroom experiences for fun. Shopping online is the latest trend today. Go for it!!