Category Archives: Content Writing

What is Amazon Enhanced Brand Content

Amazon lunched Enhanced brand content self-service to all 3rd party private sellers to boost the conversation rate by adding rich content, including images and formatted text, to product descriptions.  Enhance brand content (A+) catalogue will help seller’s customers and address their most common questions in order to drive more rapid and informed purchase decisions.

Who will be eligible for Enhanced brand content?

Amazon Enhanced Brand Content is available for any third-party seller ( 3P) sellers with their own branded products  registered in Amazon’s Brand Registry. If you are not yet registered for Amazon’s Brand registry, it’s time to register here follow the link: https://sellercentral.amazon.in/brand/catalog-brand-application/create

Enhanced Brand Content is free for now, but Amazon may charge for the feature later.

 

Enhanced Brand Content(A+) Benefits :

High conversation rate:  Sellers using A+ catalogue have seen 5-10% increase in conversation rate.

SEO:

While Search Optimization is likely the last thing on Amazon’s mind, it is something that you can get out of Enhanced Brand Content. EBC allows you to create modules with pictures and value points, which you can use to include your keywords, which will then come up in search.

Brand Story:

You are proving your brand’s unique story can help build your brand’s visibility and customer trust. Most seller using this opportunity to add to your brand’s unique value proposition and drive repeat purchases.

Stand different from your competitors:

Adding extra content/design and images definitely stand your brand  uniquely and better than your competitors.

How to use Enhanced brand content

These best practices will help you optimize for success.

  • Highlight your product unique value points. Online sellers purchased based on emotion rather than practical concerns, so it’s better to highlighting the benefits versus the features.

 

  • Read and analyses the competitors reviews and find out what your prospect buyers cares about and then highlight those points through Enhanced brand content. You can also check customer returns to find similar data as well..

 

  • Use text on image media to highlight product features and benefits to improve conversion

 

  • Most users prefer short content, so aim for a small amount of high quality content that allows users to quickly learn everything they need to know.

 

  • Optimize for mobile. Amazon.com receives over 8 million mobile visitors every day.
    Try you’re A+ catalogue for your best selling or highest ranking products first. If your product is more likely to make a return, it’s a better investment.

 

 

What to Avoid while creating Amazon Enhanced Content

Amazon offers an in-depth list of what to avoid under the Enhanced Brand Content Help section and you should reference that before submitting your EBC page to avoid rejection.

 

  • Referencing your company as a seller or distributor or provide company contact information
  • Using opinions or claims (I.E. Cheapest, Best, etc.)
  • Including copyrights, trademarks, or registered symbols including logos, branded content, etc.
  • Using third party quotes including references, reviews, and quotes
    Mentioning shipping information
  • Including low quality images or images that don’t reflect the product (Brand Story images are not required to include the product)
  • Adding duplicate images
  • Website links
  • Excessive use of bolding or capitalization

You must also hold to the category requirements for your product, maintain a high-quality standard of spelling and grammar, and treat your Enhanced Brand Content Detail Page with the same care you would any other product page.

If you have a private label product, then you should be taking advantage of it. With benefits including branding, enhanced content for better engagement, and photos in the product description, it’s well worth the time to integrate into your products.

 

Example EBC

 

Agency Support to create Enhanced brand content:

 

 

How Content Elevates Digital Marketing

Have you ever wondered “does content create magic in digital marketing”? The straight cut answer is – yes. Let’s Discuss

Hornbook for Digital Marketing

Digital Marketing, as the name specifies, is the marketing of products and services using digital technologies. It differs from the traditional marketing where it promotes through electronic media such as internet. Consumers are not just intended only with what company says but they have also exposed to media, friends and peers. More than the company would say about the product, people mostly believe in media reviewing about the product. Customer should feel supported and valued by the company which is more likely done by the online customer support provided by each company in favor of customers.

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Now does content make any sense with marketing? Probably the answer is yes. Let’s see how.

What is content?

Take a step back and look what content is.

Content is just information associated with experience for communication. It is usually targeted towards end user. It is something expressed through media.

Content – a line of target for digital Marketing

  • The main objective of content is “why”, “who” and “how”. Why do you write, who is being targeted and how will you help them.
  • The content should be precise and driven right to the correct path of what customers prefer.
  • The plan in the content should achieve the purpose and able to prioritize the information.
  • Content that has more engagement with costumer will be effective in achieving the goal.
  • The main objective of content is that it should be more understandable to the end-user

Over and Above About content in digital Marketing

Promotion: Content plays a major role in promoting digital marketing. Usually people like to buy what they know, so making people know about the product will indulge more number of customers. The strategy is that once we attract the visitor that makes more promotion to the product which could be done by attractive transparent content.

Skyscraping Traffic: Creating a high quality content will help in inbound marketing strategy. When the exact value and information is provided for customers as they expected, it will create more trust towards the product and obviously there would be more traffic. Good content will not only grow your business but also provide you with strong online presence.

Exposure to media: Planning content right down to the keywords and topics will be a boon to the products/services ad it will help in being top listed in search engines. It is about providing more like a lava cake than the usual sugar free biscuit which is dry and that makes the difference in the industry to excel.

Better Vision: The more we research on content planning the more intensity is provided to the product/service. Listening closely to the conversation of audience in social media will have a better view on product to be promoted. In this context, it is always advised to make your content creative. Creative content is like a tool in hand which plays a better role in changing the vision of audience.

There is an opportunity created to inspire customer. The right mixture of creativity with the content will elevate the products in the field of Digital Marketing. Content writing is eventually one of the most important subsets in the whole field of SEO. You may look here for further insights on content marketing or contact us to assist you with content services.

(Compiled by Nisha Ranjith)

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

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With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!

An Overview of Content Marketing

digital composite of marketing graphics with office background

Content marketing is one of the crucial streams of marketing. If content is not noteworthy then no marketing expert or agency can give you a positive results. Moral of the Story is that “Content is King”.

Content marketing is a tool use to develop, publish or promote and distribute a subject matter to a targeted audience. Mostly content is in the form of blogs, though other types of content can also resonate well with your customer. Content includes:

  • White-papers and ebooks
  • Videos
  • Info graphics
  • Quizzes
  • Lists
  • How-to guides
  • Webinars
  • Q&A
  • Surveys
  • Interviews
  • Editorials/ Op-eds
  • Podcasts

The appropriate type of content for any business will depend on the business’ goals and target customer. For example, an architect provider targeting real estate developers of large residential complexes may benefit from creating a list outlining all the considerations that a real estate developer should consider before entering a deal. Contrariwise, a local catering aiming towards industrious occupied families/bachelors may benefit from a video showcasing the warmth and convenience of a home-made, freshly-cooked meal.

The first step in creating a successful content marketing campaign is to define your target audience, commonly known as user segmentation. Successful content marketers deeply understand their customers’ needs and desires, beyond just their sole interest in their products or service. For example, if you are marketing a food truck, you may define your target customers as young millennials who work within a 5-minute walk of downtown San Francisco and who enjoy trying fresh, healthy foods. The more narrowly you can define your customer, the better you will be able to define content to your target audience.

Content Marketing is used to widen the customer base. Content marketing is very useful to build trust with the targeted customer because we directly promote our content to the customer there is no curtain between the customer and the product or content. It gives clear idea of the product and is often used by businesses to:-

  • Expand their user base
  • Diversify their user base
  • Establish or Increase online sales
  • Increase brand awareness or credibility
  • Create an online community of users

It is important to check the performance of any marketing campaign, content marketing is checked on the following aspects:-

  • Number of visitors to a page
  • Time spent on the page
  • Click-through across pages/ photos
  • Number of emails collected
  • Demographics of visitors
  • Sources of traffic (i.e., SEO, social media, referral, direct)
  • Differences in buying patterns and user-behavior of visitors
  • Conversion through the sales process (the process from sign-up to check-out), including click-through-rates at each stage of the conversion funnel
  • Time spent on the page
  • Re-engagement (i.e., % of return visitors)
  • Click-through across product pages

Businesses who actively curate their content on these platforms have been able to expand their reach to new audiences. Visit http://www.bmconsulting.in/ for further Insights by the experts.

EMAIL MARKETING – OVERCOMING THE GLITCHES

With the rise of internet communication, email has emerged as the most compatible, user friendly, time and cost effective method of business/professional communication over the past few decades. Electronics mails have taken over the business world so much so that a new marketing methodology of email marketing has been developed in the corporate world. Although this is effective way of presenting your business curricular and leads to direct communication with the target audience, there are certain points that result in negative results.

Here are a set of points to be followed so that you may communicate effectively and productively with your target audience.

  1. The Subject Line – This is the first impression of your mail, frame it with care.
    1. Do not make it long. It should be read fully in the mail screen. 85 characters is a good numbers
    2. Do not use all caps lock.
    3. Make sure it is related to the content
  1. Content – Do not overload your mail with words. Be precise and exact. Short mails are more likely to be read
    1. Make use of bullet points and numbering when listing
    2. Make the layout legible
    3. Mention your services with the user perspective and how they will benefit by connecting with you. No one wants to know you to deep extents, so try and maintain a user perspective tone
    4. End with a sentence that evokes the requirement of the target audience. This can be in the form of a question too
  1. Signature – Use a signature with complete business information and contact details. A good signature represents a good institution
  1. Punctuation – Maintain punctuation and paragraphing throughout. Avoid using short forms and the exclamation mark
  1. Attachments – Try to avoid these in the first email. If you are required to send an attachment, mention about it in the email

It is also important to know who to mail. Data refining and extracting play a very vital role in all email marketing strategies. Together with this, it is also equally important to know when to send emails. Keep your market research up-to-date and send emails to the right audience at the right time. When writing the content, keep the above points in mind and you will surely get better results!

 

HEALTH INDUSTRY WEBSITES – SOME IMPORTANT COMPONENTS

World Wide Web – something which actually completes your identity today! It is the basis of an online presence for any industry, a direct view of the company to the consumers. A website creates a first impression in the mind of the online customer and therefore it is very very important. Website impression is especially important for the health care firms as the customers are in medical need. An immediate impact is required on the users so that conversion is more obvious. If you are wondering why your online marketing doesn’t catch the grip, then it is of high probability that something is not quite right about your website impression. This article lays out some crucial components of a website for the health industry.

  1. Testimonials – Testimonials are your exclusive benefits and definitely require elite display on your website. What your previous patients have experienced and gained from your clinic/treatments/procedures has a strong effect on the users’ mind-set. Keep your recommendations highlighted. Make sure they are short and exact, so that they communicate effectively.
  1. Review – Stack together all the positive words you have collected from peers/seniors/media. Highlight these appropriately on your website. All the star ratings collected from social media sites or portals make a great impact on the online users. Save a space for these on your site too. 

Best Doctor online

  1. Forms – Having online forms is a necessary feature of web marketing. It gives your users an open platform to communicate and gives the amenity of immediate reporting/inquiring. Having an automated response to all filled forms improves the chances of conversion since it keeps the customer bounded with you. 
  1. Online Appointment – Every individual today is looking out to save time, and this scenario becomes more important in health issues. Improve your online presence as a doctor and give your patients the luxury of online appointment through your website. Customer delight results in retention as well as referral traffic. 

Book your doctor from home

  1. Case Studies – Case studies matter a lot for someone who is medically unfit. Put them on your website to attract more patients. These create a trust within the client for you and he believes that you will be the right option for his treatment. For any surgery related studies, it is a good idea to add on some images of the before and after cases.
  1. Location – An online user may be searching for the nearest clinic in case of an emergency. Or he may just be checking out the nearest location for a general check-up. In both cases, it is an advantage if your location is displayed on your site. A displayed location increases the chances of door step traffic.

 Some other common points that should be kept in mind are to reduce the content (especially on the landing pages), include graphics that are calm and health provoking, make a simple website architecture and highlight your specialities. Small changes and improvements such as those mentioned above will help you in drastically improving traffic, sales and customer satisfaction.

Key Elements for Viral Content

Going viral is quite possibly the fastest, most cost effective method to publicize your business on a grand scale and pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.
The beauty of a viral YouTube video when combined with a tweet and mass media is bound to give your brand the leverage to make a memorable impression on a huge audience within a short time.

But the big question is
• How do you do it?
• What makes something go viral in the first place?

Below are the few elements to in to account while posting viral content

viral content

1. Keep It Simple

Your message should be simple but compelling enough for the viewers. Keep it real without an ounce of excess flab. Get your brand out there… in a good way.

• High quality content is the key.

• Touch your audience’s hearts, souls or nerve endings.

2. Keep it real

There’s no need to pretty up your product or fake your viewers out. If you’re into Digital Marketing, for instance, just let the world know that you exist and that you’ve got the best darn team to provide you service not only in town but possibly on the planet.

Relevant also helps. If you can pull it together to relate to a current event, an issue in your industry or a popular trend that will help but you’ve still got to ensure it’s relevant to your audience.

3. Reach Out

Tailor your message to your audience. Make sure to use language, images and, of course, a medium that your intended customers will relate to.

4. Show that you care

Project that you share the same view of the world as your audience. Connect to common ecological or social concerns. So the themes of saving money or creating jobs are likely to resonate with your public. Keep the mood positive, even inspirational, and the chances of being liked or forwarded increase.

5. Give freebies

Offer something in return for your viewers’ or readers’ time and attention. Insert tips and instructions, discounts or freebies and solid news updates associated with your particular business.

6. Make it easy for potential customers to reach you.

Make sure that they can get to your online assets including websites, blogs and social networks.

All said and done there is no guarantee to get success. There is no way of predicting with 100% certainty what will go viral and what will merely make your viewer’s happy. As well as content, timing and sheer luck play a role in going viral. But that’s the beauty of viral; some of the best come from a crazy list of ideas, quickly thought up.

If at first you don’t succeed, it’s quick and simple to try again with a different approach. Get geared to promote and release it today and if you are lucky it could go viral for months from now. So think contagious and go viral.

Try our Inbound marketing service for viral marketing

Leveraging the Power of Content Writing in Business

If you want your brand to outgrow its social reach you need to strategically market a well- laid out strategy to reach customers and go big. To grow big you need to analytically brainstorm a well planned strategy and a complete overhaul of the existing campaign so that a larger reach is established for the brand.

content_writingYou need to match the value of your brand and outreach and market to your optimum potential to sustain your large brand. One of the ways to go big is through content writing.

Below are a few underlined tips to follow on ways to go big and outreach your potential customers with content writing in business:

  1. Design a strategy to go big with content writing

A well laid out strategy in it is a strong foundation to add strong value to your brand. When you are all set to lay down a strategy the first ideal step is the process of developing strategy, categorically, identifying the target audience, re-evaluating the brand’s position, defining the value proposition of the brand. You need to be calculative and gauge the goals of the process. Once you have a clear cut picture of the strategy in place then it is easier to implement the strategy.

  1. Develop a content which is informative and appealing to the audience

Creativity speaks volumes and is an important aspect of going big. The content should be informative, factual and widely appealing to the target audiences and it should be able to attract the attention of the target audiences. You can start by a campaign that will add to the interest of the customers and engage them through your social media networks and website. To entice and engage your customers it is necessary for you to create a strong content to   tempt your customer to visit your website. You should also align a great interactive engagement strategy through your content so that the customers are allured to visit the site over and over again and even refer the products to their friends.

  1. Create big events

To draw eyeballs on your products it’s vital for you to invest a lot of time and effort in creating a visual campaign to highlight your products and services on social media. Developing a creative appealing campaign to interest the minds of the audience is the key to success. There are many creative ways in which content writing can create big and appealing events that help in marketing a large brand.

  1. Leverage the power of videos online and go viral.

Creating an exciting and appealing video that is humorous, interesting as a part of branding via content for online marketing is an absolutely fabulous idea. This video then gets shared time and again through social media and markets the product effectively to millions.

For your brand to get bigger than your content, it is important that the content goes hand in hand with to match the brand. A creative out flowing content and an increased budget for content marketing surely create a bigger opportunity to help market the product better.

Be sure to reap the rewards of going big through content writing if it is done in the right way following a proper strategy.

Enhance the Exposure of Your Contributing Posts

If you intend to contribute posts on LinkedIn and as a Business you surely do not want your posts to get wasted. Of course you would want your posts to generate the right audience to read your articles. Moreover now with LinkedIn allows everyone the ability to publish articles, the biggest challenge remains is to sustain your articles viewership.

We with continued intensive learning have understood the process of publishing articles on LinkedIn. We make your publishing process more worthy with useful tips to follow:

content marketingWrite attention grabbing headlines as they matter a lot

On an average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90% of your money. Write content that resonate with your connections, followers, and target audience.

A well written headline is the one that generates emotion and that targets an audience. It is the best hook you can have to get someone to STOP and read your article. Make it catchy, and remember that your potential readers are overwhelmed with distractions. Good headlines tap into your target audience’s self-interest.

When you learn the importance of good headlines, you’re sure to get the eyeballs rolling. Remember, generic and confusing headlines don’t tend to entice the readers at all.

Write content that resonate with your connections, followers, and target audience. Write content that resonate with your connections, followers, and target audience.

Grip your audience with a compelling picture at the top.

Avoid generic clip art photos, because they don’t work. People over the time have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram you can communicate purely with images. Sometimes words aren’t even necessary. It is far better to use one of your own photos, or to find a really creative image on Flickr. The simpler your image, there are better chances of audience getting involved. Pictures are really small when shown as a link to potential readers.

Proof your article to check on typos and poor grammar.

Typo errors and poor grammar are the fastest ways to scare readers away. It suggests you can’t think clearly. Posts published with typo and grammatical errors   do not do any good to you, instead it spoils your reputation. If at all you don’t have time to proof your articles, it’s better to stop posting them.

Do not scare from sharing, use other sites to optimum level and draw attention to your post

Use Twitter, Slideshare and Google+ to drive readers to your LinkedIn articles. LinkedIn alone will not drive all the traffic, you need to publish and share on other networks too to drive the desired results. Once people start reading and sharing your piece, readership will grow on its own. However post only through relevant LinkedIn Groups and remember tolimit sharing to 1 or 2 groups, so your post isn’t perceived as spam because if no one ever notices your article, it will die a slow and lonely death.

Be subtle in your promotions, restrain from self-promotion.

Try to offer enough information so that people know what you do, but not so much that people tend to shy away from you as you sound and represent self like a slimy car salesman, eager to generate sales. Maintain a delicate balance. Remember, posts that are overly promotional may lose exposure. Avoid LinkedIn pitches, people tend to avoid these people like plague.

Engage yourself to share posts by others

Before you ask others to share your articles, you should to engage with other members by liking and sharing their posts. There are thousands of ways to help others; try as many as you can.

 

Infographics – A Better Way of Marketing

 

Truth Facts

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?

Most Popular Infographics

Most Popular Infographics

Although the term Infographic may sound really complicated, it simply is a word combined
of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –

  • A data rich visualization of a story or a thesis
  • An effective way to learn and understand various concepts
  • A best way to build brand recognition.

Why Infographic?

It has been observed that a good quality inforgraphic are read 30 times more than plain

text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-

  • People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
  • It helps in brand building if the subject matter mixes well with your marketing goals.
  • People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
  • Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
  • It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
  • Large amount of data becomes understandable, easy and interesting.
  • One of the most important gains is that it helps cater the audiences who have less time and low-attention span.

How to effectively use Infographic?

The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-

  • Choose a quirky, interesting and catchy topic or title.
  • Include facts, figures and diversity of sources and statistics.
  • Make people engage with your company and brand.
  • Promote your Infographic via social media. It will help your brand and infographic go viral
  • Minimize the textual content and avoid plain or white background.
  • Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.

Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.

Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.