Case Study Lead Generation For Educational Institute

Client Overview

Client is an Institute of Distance Learning,  offering wide range of management courses in Marketing, Finance, HR, Operation Management, Project Management, IT, Hospital Administration and Health Management. This institute has been imparting high quality education through the state-of-the-art infrastructure, dedicated faculty and ascertaining the potential of the Institute for excellence.

Business Challenge

Client was facing a huge drop in MBA and in Distance MBA last year and wanted to grow online admission and Inquiry.

BM Consulting, Pune took over the business challenge to increase brand awareness and lead generation for the institute MBA.  Director of the institutes and Admission Head described this as the major issue and bottle neck of downpour in MBA and Distance MBA admission.

Solution

To be in the race with a Distance MBA, winning edge is the need of today and this is only possible if you keep yourself updated with the latest and modern techniques available in the market. Prior to the boom of the internet, the only way a business could grow was either by attracting more students through random sales offers or via word of mouth publicity. Today the same is achieved by spreading wings and by giving an online face to your business. Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.

Strategy we used

We acted in-house resource for digital marketing, to drive online inquiry and increase the awareness of Distance MBA program and make it stand out in the crowd and generate quality leads for July batch.

We designed a Landing page

landing page

(Landing Page)

  1. Made time to pause and reflect

Planning a right time for the uplifting strategy to raise the bar of excellence , teaming up with our analytical and experienced team of social media was half the battle won.

BM Consulting upgraded the features of the Institute through social media networking, mainly on Facebook (FB), Display banner ads, Google search ads , remarketing ads, overlapping with the Institutes Management programs.  We reviewed the desired goals for the institute with the most effective planning.  We planned and timed its approach to coincide with the introduction of the  Blog.

This added new feature has made a greater impact and has positively influenced the change. We understand the value of the content we are creating and invested money and trust in Paid inbound marketing campaign (Google search ads).

We focussed at bringing relevant traffic, studying and targeting major competitor’s keywords in Distance MBA. Every piece of content written by our experienced team of writers is written into easily deciphered concise and clear bullet points to communicate the required specific message. In a quick scan the visitor is introduced to your product and services that are easy to decipher and turn into prospects and leads, getting your business closer to your stated goals.

  1. Deciphered what client wants

We remembered that interaction is the name of the game. This means, we asked your clients, readers, and prospects what they want to hear about on your blog. We made use of polling software to find out what your readers want you to talk about on the blog.

It’s always better to know what your client wants to discuss. We got blogs written knowing what information your audience craves.

By providing information on your blog we offered added value to your prospects. Creating value can mean anything from providing them with the information they need (education), entertainment, free giveaways, or inspiration. As mentioned in the previous point, we found out what your readers want and then deliver on that need. We created banner ads in education portals to deliver right message to the right audience.

     3.  Marketed the content, Right

We consistently added targeted connections to your social networks, those people who are your target market and are most likely to check out your blog posts. B M Consulting made sure to post your content at regular intervals on the social networks relevant to your business. LinkedIn and Facebook all have amazing groups where you can begin to develop a rapport with other members.

By consistently adding targeted connections to your social networks, we found out that these people were your target market and were most likely to check out your blog posts. Our team of social networking professionals posted your content at regular intervals on the social networks relevant to your business. We made sure to not only post your own content in the group,  your contributions were not about your own content, but a mixture of information, sharing, and communicating with others.

 

  1. Thought smart, Thought futuristic.

 

We added a search box in your blog so that a search box glues the user to your blog and gives a user answers to its queries and requirements. Blogs when designed keeping a particular goal in mind largely optimize the conversion possibilities. Keeping these tips in mind you can ensure that your online presence is interwoven carefully and tactfully to help your business develop wings.

 

Confidence is the power to manage any critical situation adapting to rapid advances in new technology.  Social Networking has added boon to your product and service and allows sharing in the easiest way to generate leads.

 

We helped you figure out what networks your audience is using the most and keeping a focal point on them we directed you to the exponential Social Media that work for your business, by encouraged Facebook engagement and Blog posts.

End Result

goal completion

  1. 2000+ quality leads from Maharastra region only
  2. 1500+ page likes
  3. 250+ admission for 2014 batch

About Aarti

Currently, working as in-house content writer for the company as well as its esteemed clientele. Have rich experience of 15 years and above. In this span of work as a Freelance Copywriter have written Web content, Blogs, Articles, People Profile, Company Profile and Press Releases. For me the ultimate is to be a good human being, to able to connect to my fellow human beings. Only if one gives, beyond one’s best, can one hope to reach somewhere and I feel I’ve just begun. I feel I’m reborn and ready to start afresh. Thus leading a content life, I believe, “I am a millionaire, rich in love, sincerity and compassion. Most important, I am me.”

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