Monthly Archives: June 2017

Important Steps for Keyword Analysis in Google AdWords

Whether you are writing a blog, content, title, description, campaigns, videos or performing any other promotional activities for your website, all stated activities will not work well unless you know the right keyword.  Keyword is the query or search term triggered by the user, it occurs when a user look for any information or wants to buy some stuff on web. If you want to find right keywords you need to think from the perspective of user. Why is the user triggering this keyword, what makes him to do that and all such possible questions  which can lead him to visit your website all come under keyword analysis. And that is why content writing has to perfectly integrated with appropriate keywords.

Google AdWords provides a keyword planner tool that gives us a right direction in the journey of keyword analysis. When We  enter  the potential keyword into keyword planner tool , its search volume on the web can be found for the selected time period, and also how much competitive this keyword is. Keyword analysis is a long process from the embarkment of website to endless promotional activities. so,  even if you are website has been completed, your keyword analysis will still be on. Let’s discuss some important steps for keyword analysis –

If an ecommerce website is planning to increase its sale, its first step will be to increase its visitors or its online presence over web.

How will a visitor find you on the web?

Let’s say you are selling bottles online.  visitors may approach your website by triggering search terms such as bottle, water bottle etc., These are known as keyword for your website. To improve your online presence you need to include potential keywords into your website content.  Now, our next step is to find out what keywords people are generally searching most or volume of related keyword. Here, the role of keyword planner tool comes –

 Keyword Planner Tool – 

Find New Keywords & Search Volume Data

In the keyword planner tool you will find a search box in which you can enter your keyword and get its search volume. Considering the keyword “bottle”;  average monthly searches for keyword bottle is 165,000 as shown in the figure, meaning that 165K people are searching for “bottle” in a month. This gives you a basic idea about your visitors.

Keyword by Relevancy – Along with keyword “bottle”, the planner tool also suggests  related keywords or keywords by relevancy.

Competition – Besides the average monthly searches, find a column named competition, which  is defined by Low, Medium, and High. Competition is defined as how competitive this keyword is in the market or how many people are using this keyword and ranking in google searches

  • Low – Low means competition for keyword is low or less competitors are using these keywords. Example – Bottle
  • Medium – Medium competition is in between low and high. Example- Bottle of water, pet bottle
  • High – Competition is very high for these keywords or large competitors are using these keywords and ranking. Example – glass bottles, plastic bottles

There are two ways people can found your website

  1. Organic Search (without Ads)
  2. PPC (with Ads)

(1) For organic search – Organic search refers to the situation when your website is ranking in google search engine without running any paid Ads. For a new website, if we use low and medium competitive keywords, it would be easy to rank. We can use more than one low competitive keywords in our website content and sum of search volume of all those keywords will gain high traffic. High competitive keywords will have to face very high competition to rank.

(2) For Pay Per Click (PPC) – In PPC you can create Ads for Low-Med-High competitive keywords and these ads can be monitor for 1 to 2 months. After monitoring we can track the result of Ads, Ads with high conversion has the most favourable keywords for your website.

Keyword analysis helps in finding new market. It gives assistance to understand the demand and supply graph for particular product by furnishing search volume for potential keywords. It anticipates the market yields and enhances marketer’s decision making power.

Whether you need Analytics services for your website or keyword optimisation for your online marketplace storefront (Amazon, Flipkart etc), feel free to contact us for professional help!

Compiled by Meghna Sahu

Why Should You Invest in Paid Google Campaigns?

Back to the fundamentals –  what are Paid Google Campaigns? Let me pause here and give a some simple definitions used in Google for marketing:

Chattels in Paid Campaign:

  • Advertisement
  • List of Search Engines
  • Payment:
    • When ad is clicked(Pay-Per-Click PPC)
    • When ad is displayed (Cost-Per-Impression CPM)

   Paid Search Marketing Process

Source: marketfunction.com

Keyword Research:

Consider a keyword list based on the Company’s product and services which is done by crawling the Company’s website and pick the keywords which have much relevance. After pulling possible keywords from the site, the next step is to cluster them into specific groups. This is where you put yourself in users mind.

Ad Copy Writing:

What matters with ads? Just annoying things for people. The answer is No. There is a fun exercise in creating a provoking ad.  The ad copy usually runs between the title and the display URL. It is just a crackerjack tool not only to describe the Ads destination but also serves as effective for the visitor who might be interested that has bought the ad up.

Landing Page:

The key point to be noted is that the Home Page has actual difference from the Landing Page. It is an independent web page offbeat from the main home page. The Landing Page shouldn’t swamp the visitor with several links. The speed of the landing page loading is a significant point. When a visitor clicks an ad,  he/she should be directed to a particular web page with a catchy overlook and not to be directed to Home Page again.

Campaign Setup:

The basic idea we get is from questioning our self as “what type of Campaign Do I need to create?” Once setup then there are series of questions to be raised in mind as

  • Who are the target audience?
  • Location and languages
  • Bids and Budget

Tracking and Testing:

The final step is to evaluate the Campaign performance. Focus on what to be achieved by this Campaign and search according to the result to be achieved. The landing page performance can be checked for entire account or even the specific ad group. The result is targeted based on the Campaign mission.

Let’s get to the crucial part of the talk

Does investing in Paid Campaign fetch you desired result?

To all appearances it is a big YES. But let me tell you how.

Paid search is like head-to-foot for Targeting. Company target based on the products and services to get the more revenue to business. Target a specific group based on age, interest, location and all available options present to hook the advertiser.

In this fast growing world, everybody wants on hand payoff.  Paid campaign gives an immediate result for the accomplishment of the process.

Wrangle more for the exposure. The Google search page contains enormous amount of data where all data competes for visitor’s scrutiny. With this incredible platform getting a position in first page is achievement and listed more number of times is a big deal coming to the door step.

So, with right intelligence and good patience paid search campaign tied up with organic search could get you more traffic and conversion rate which seems to be lost only with organic search.

If you are interested in taking up paid advertisements with Google, you may as well brush up your basic knowledge about Google AdWords. Or, make life easier! You may review our Paid campaign packages and contact us to help you out with it!

Time Management in the Corporate Calendar

Conception of platforms such as ERP and CRM, all occur with one aim – to save time. Technologies are offering numerous facets to time saving techniques, but what needs attention is that if time is not managed adequately then time saving ends up being futile. Time management leads to efficiency – which is somehow the ultimate strength of any project undertaken. One can be exceptionally brilliant, but if time management skills are absent, results will be rather grey. When it comes to today’s corporate sectors, the clocks moves notably faster than the rest of the world. Meeting up with timelines is a daily struggle and therefore we will hereby look at some minor criteria that will help you increase efficiency to good levels.

Meetings are an inseparable part of all corporate activities and each one of us must have noticed, they usually end up in no action been taken. Meetings must always and always result in a set of actions that are properly delegated – else they are a waste of moments. Meetings are generally arranged after problem identification and therefore it is rather pointless to have further stretched discussions on the problem. Channel your meetings towards these questions to optimize your time efficiency in meetings:

  • What to do?
  • How to do?
  • Who will do?
  • When is the deadline?

Source: lynda.com

As trivial as it may sound, a to-do list can help you magnanimously in time management. Set out your daily goals along with their deadlines. When doing so, you can prioritize your activities. This will drive you towards completion and you will soon realize that the activities are running at a faster pace than before. Some professionals also use tools for implementing a to-do list.

Early birds always get discounts and the same theory applies with time as well. Don’t postpone tasks; you are simply giving space for procrastination to peep in by doing so. Don’t rush, but don’t laze either.

Saving on seconds adds up to days saved towards the year end. Keep an eye on things that take up a few seconds of every action that you do. Be organized. Keep your stuff handy; do not spend every few seconds searching for your pen or phone or stationery. And remember to keep away from distractions when you are handling something that is touching a deadline.

Smaller tasks like replying to emails or phone calls can be done immediately. Updating your time sheet might take a few minutes if you do it at the moment, but it might take you up to half an hour if you try to remember everything in a chunk for a day or even up to hours if you postpone it for the week.

Do not bundle yourself with all the load possible. Delegate – intelligently. Divide tasks into smaller portions to be handled by your team members. Keep a balance – do not overload any side.

And finally, don’t be scared to be slow. Take it easy!

Collecting User Generated Content for Marketing

User generated content is undoubtedly one of the most decisive tools when it comes to marketing research and analysis. Nothing can guide you better than this and there can be no data set more clear and accurate than this one. For any marketing department, user generated content lights the pathway that should be followed to obtain maximum market penetration and capture maximum audience.

Without arguments, social networks are the most vulnerable platforms to realistic humane data. Before anything else, having a strong social presence is necessary before you go on to the next steps. After this, increasing audience/consumer interactions through social networks and other such touch points should be given attention. One method that has been followed for quite some years now and has shown significant results is the hashtag. Hashtag has been a convincing medium of meaningful traffic generation since its conception. The hashtag is supported by the major social networks such as Twitter, Facebook, Instagram, Google+, Tumblr and Pinterest. Using the hashtag to involve audience is the key to collecting user generated content. From the quantity to the quality of data collected through such campaigns, a whole lot of marketing analysis can be done.

Some examples of successes through the hashtag are Red Bull’s campaign of #PutACanOnIt (where consumers uploaded different pictures with Red Bull cans and added the hashtag) and Oreo’s #OreoHorrorStories during the Halloween season. These posts drew significant engagements and also spilled out numerous customer thoughts.

top-10-put-a-can-on-it-2014

Picture courtesy: redbull.com

Customer reviews are the second on list for collecting data which is user oriented. This data is honest and can form tough foundations for business growth in the right direction. Every business must learn to listen to its customers; all customers – whether they have something good to say or something bad to say. Your loop holes will be easily identified through this strategy and you can work towards excellence by filling them up. Encourage your customers to give you a feedback and make sure the interface is simple. A difficult interface to review submission will cause them to shun away. Companies like Nascar have a Fan council which captures consumer insights. Amazon is also a platform which functions on the basis on customer-centric reviews.

NASCAR-Certificate-of-Participation

Picture courtesy: nascar.com

Contests are another persuasive method of collecting data. Having a prize or promotion to input from consumers drives them stronger into your campaign. They all hope to be a winner and will give you inputs accordingly. Ask your customers to say something about your company and offer them awards based on various indicators. This will drive more traffic and also give you scope to collect opinions about your business. Even if they are all good – they give you insights on to which areas you are performing well and which areas you need to pay attention to. And nonetheless, good ones always steer your enthusiasm! Brands like dove invited people to post photos of their friends indicating why they think the friend represents real beauty. Such contests will be able to give you some indications as to what to consider during your next advertisement campaign too.

Remember that whenever you are hosting a campaign, use creativity and stretch it. Build anticipation in the audience and do not give away the climax of your campaign too soon. This rule applies to all types of campaigns.

You may contact us for any further details with social media campaigns or other paid advertisements.