Monthly Archives: May 2017

Basic Concepts of the Google AdWords Tool

Google AdWords is an advertising service through which advertisers can promote their products by publishing on Google and its advertising network. If you use Google AdWords smartly, it will generate quality leads and customers for your business. It is important to know the basics of Campaigns, ads, keywords and most important to learn ad ranks and quality score.

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Google AdWords Account – For using AdWords tool, you have to create an AdWords account, simply login with Gmail. Once you login you can create campaigns using relevant keywords, which you can research using the keywords planner tool. AdWords provides keyword planner tool to select the keywords which provides best results

Keyword planner tool – Keywords are the basic building blocks for any ads. These are the very search-terms that are used by users when searching through the internet, which ultimately drive traffic to your website. Through Keyword researching you can get relevant Keywords for your campaigns.

Campaigns – Once you have sorted out relevant keywords, build your campaign using these keywords. While creating campaigns you need to select the location (where your product or service is available to customers) and bidding (the amount of money you are planning to spend in a day for each keyword). Choose location and bidding wisely to generate quality leads.

Under one campaign many ad groups can be created and under ad group, ads are created. Ads are an important factor in all campaigns because customers interact directly with Ads. While creating ad groups you have to enter address of your landing page, which forms the port of consumer attraction and traffic collection.

Landing Page – When a user clicks on your ads it is redirected to a page that page is called as a landing page. According to Google’s guidelines, landing page should match with search terms or keywords. As ranking of ad is highly depended upon relevancy of ads

Ad Rank – Ranking of ads is based on maximum cost per click (CPC). Whenever anyone clicks on ad the amount is charged for one click is defined as the cost per click. Generally, higher the bid amount higher will be the ad position. Ad rank is calculated on two components one is bid amount and the other is quality scores.

Quality Scores – It is one of the important factors to determine ad ranks. Google determines relevancy of keyword and landing page, if both are highly relevant than preference will be given to most relevant ad in deciding ranking. Even if any advertiser is paying maximum cost but if his ad relevancy is lesser then his ad may not mandatory rank first. On the other hand, if any advertiser’s ad relevancy is very high but paying lesser amount than required for first ranking may achieve highest rank.

Now, your ad is ready, google takes some time to approve your ad before it goes live. Monitoring of campaign should be done to find out which ad or AdWords group is bringing more conversion, also find what keywords attracting customers to visit your site. Then, use those keywords more shrewdly in building more potential ads.

When it comes to adWords, keyword research and keyword analysis play a very crucial role. Next comes in the landing page which must be strong enough to hold your customers that have arrived through advertisement. Apart from Google Adwords, SEO also gives potential results for online marketing. Take a look at some SEO strategies and SEO tips. You may contact us for any further insights.

 Compiled by: Meghna Sahu

Facebook Dynamic Ads for Amazon Sellers

Dynamic ads are instrumental in influencing customers who have left your Amazon storefront before completing a purchase. As the name suggests, dynamic ads are those that follow you around after you have viewed a product and refrained from buying it. These ads are mobile friendly and that’s one reason why they end up giving great results. Thankfully, Facebook has introduced the platform for dynamic ads. With the advent of dynamic ads, Amazon sellers are expected to benefit at large as this is a channel through which they can get hold of potential customers. After all, a person who has viewed your product has some idea and a requirement which in turns means that they are much more likely to hit a purchase on those products than a fresh customer.

You might have been a target of dynamic ads yourself. Have you ever been on Amazon just to browse through a few products and then later on whenever you log onto Facebook, you continuously see those products or similar ones? Those are the dynamic ads – a typical example of remarketing techniques. Facebook happens to be one of the best platforms to run dynamic ads on. Statistics show that smartphone users check their Facebook accounts approximately 14 times in a day. And internet users spend 20% of their online time on Facebook. These figures expose the vast opportunity that lies in Facebook for attracting your target audience.

In order to run dynamic ads on Facebook, you will have to set up a business manager account on Facebook and also install Facebook Pixel. The following steps are to be followed for the set up:

  1. Download the product catalogue from your site
  2. Upload these feeds on Facebook using business manager
  3. Create your ads

Facebook offers templates for dynamic ads which save you the time for creating your own ads and it comes in single or multiple ad units. Facebook dynamic ads usually work best if you have traffic of 500 unique users per day on your website/storefront. For detailed information on the process of setting up dynamic ads, you may refer to this link.

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Some well-known brands and companies have reported exceptional results through Facebook dynamic ads:

  1. Shutterfly – 20% increment in the click through rate
  2. Jewelscent – 3 times reduction in the cost per click
  3. Target – over 20% increase in conversion
  4. Jon Loomer – cost per click greatly reduced to about $0.08

So get going ahead with the help of Facebook dynamic ads! If you require any assistance on Facebook marketing or Amazon sponsored ads, please do not hesitate to contact us.

The ‘ Clicks but No Sales ’ Scene in Amazon

As a seller on the Amazon online marketplace, you will be faced with multiple scenarios in terms of results. Sometimes, your products will be performing so well, without even having a satisfactory ranking on the search engine result pages. At other times, you will on the top of the list for almost all relevant keywords, but you will not even manage to get a few good impressions. A similar situation to the above is when a particular product is getting trafficked with numerous clicks but surprisingly; the sales numerals will be very disappointing. The fact that you are getting clicks shows that you should be doing rather well with the search engine results and ranking. It is the product page that needs attention, since it seems to be the actual ‘culprit’ in this case of lower sales. We shall discuss herewith a few changes with respect to your product or product page. Let us a take a look into how to manage a product page that has a good number of clicks but no (or less) sales.

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  1. Competitor Analysis

No business can exist without embedding this concept in its strategies. In Amazon, you might have won over the buy box, but there are many other sellers having the same product as yours and they will be implementing all possible methods also in order to take over that buy box ownership. It is necessary to review and keep an eye on the ‘other prices’ available for your product. If your stated price of product, shipment costs or shipment timings are not competitive with the others, your products will not be bought despite the click. Keep a balance between your shipment cost and the product price. Make sure your delivery timings are not crossing the boundary and broaden your acceptance of payment methods for your customers.

The above example shows that the offered product price of the perfume 225, but there are other offers of the same product available in 195. There are high chances that the product will be not purchased from this particular seller despite having a product page click.

  1. Get those good reviews

Bad reviews or lower star ratings on a product page are immediate roadways to click wastes. If your product reviews are not up to the mark, there are very low chances of the click resulting in a sale. In today’s world of hyper-networking, reviews play a vital role in driving sales. However good your product may be, if an older customer has left a bad review due to your packaging, the new customer will hesitate to purchase from you. So it is a must that your overall performance is above the average mark. It is always a good idea to get back to your previous customer base and request them for some reviews if they are happy with your product.

  1. Correct your content

Reviewing and revising your product detail page on a regular basis is very important. Firstly you should make sure that any of the metrics listed (including packaging details, shipment details and others) are not non-realistic. Keep in mind that online shopping completely takes away the physical aspect from customers and therefore your brand has to be trusted enough to ensure regular sales. For the trust, you have to be truthful. Ranging from product images, colour details, shipment details and every other minute point, you must make sure that whatever is listed is true and not mistakenly/wrongly mentioned. Making your product detail page as honest and clear as you can is the key to winning customers and getting good reviews too.

  1. Irrelevant clicks identification

There are quite sometimes when our product page is directed through irrelevant clicks which in turn arise due to wrong keywords that have been added mistakenly. A good example of this scenario is that ‘school bag’ product page is getting clicks through the keyword ‘school bottle’. We can identify the keyword pathway to our product page clicks, and if it is noticed that the clicks are arising through irrelevant keywords, you should immediately take them away. Keyword optimization is the key to reduce all irrelevant clicks on a product page.

  1. Offers and Promotions

If you have been following all the above agendas and still notice that your clicks are high with no (enough) sales, it should be a good idea to introduce an offer or promotion to your product. Offering a visible discount on your products might just trigger the buyer to pick your product. Show your customers how much they are benefitting by purchasing from you and your sales should hike. Another option is to give promotions such as ‘BUY 1, GET 1 FREE’ or ‘SHOP FOR 500 OR ABOVE AND GET FREE SHIPPING’. Such promotions on your products will also help in increasing sales.

If you are also suffering from the ‘clicks but no sales’ on Amazon, try the above techniques, you should get much better results. Selling on Amazon comes with a whole package of issues on its own. You have to keep an eye on content optimization, make sure your account health is performing well, have a good buy box ownership percentage and also keep up with your product page details. Amongst these, account health is very important as it helps from getting an account suspension on Amazon. You may contact us for any further assistance with Amazon – Sponsored Product ads, content optimization or account suspension get back.

FACEBOOK MARKETING FOR SERVICE MEGACORP

Facebook basically is a social network with a huge user base but how prodigious is it to hear that it is a critical part of Marketing Strategies too. Nowadays Facebook is considered as a pervasive platform to build lasting relationships and engagement with customers through valuable content just not in a word of making sale. Presence of colour and visuals on the Facebook platform make it a treat for viewers thus increasing the likelihood of traffic generation and conversion. The automatic play function in Facebook has further enhanced marketing by attracting a good proportion of traffic through videos.

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So what’s New on Facebook?

A question arises in mind “how does Facebook help in marketing?” Let’s give a snappy comeback.

Facebook mainly started with the vision for Students but now it has emerged to be for anyone who has internet irrespective of the age. Facebook provides three main tools for Marketing.

Pages

  • The first step for Business Latency is setting up the Facebook page.
  • It costs no penny to set up a page which is very user friendly and even working well with low budget.
  • When customers hit the like button for a page it will allow them to receive the updates of that page in news feed.
  • It is not necessary to have millions of followers for Facebook page but some promotion run on the page will decrease the advertisements in red-top.

Ads

  • It is an advertising platform for business. It is a method to share content with the targeted audience based on the pay.
  • It is exposing the business brand in front of customer based on the specific targeting tricks and hacks.
  • It is a good targeting parameter but it can get expensive based on the mission.
  • Facebook allows users to hit the “Like” under the ads and also close it if they don’t like.

Groups

  • Facebook group is just like a favorite coffee talk group. In professional language, it is like a discussion forum.
  • Here people get together to share information’s and ideas online which creates an active environment.
  • It is a best way to gather the customer’s right stuff and gain more support with active presence.
  • It is a lead source to expertise the business brand and have constant interaction for promoting the business.

Let’s look at a few tactics pursued for exposing the industry in the most interesting and creative way.

Based On Goal

The Facebook Ad type will purely depend upon the goal which is set. So choosing the main objective is the best way to reach the success. There are many Ad formats available on Facebook based on the goal specified.

Seizing the Spotlight

Seizing the attention of the audience can be done by Facebook offers targeted mainly for Facebook users. Offers can be of providing discounts for store or eBook etc in account of the E-Mail address. It will widen the network when goes in right path. Using psychology in social media as a tool for targeting your audience gives good fruitful results.

Hike the Post

Making a hike on post with appropriate content will increase the fans and also invite the friends of fans. Facebook put on ice for the fans to see the post in the Newsfeed based on the maximum budgets set up by the company. When we boost post it creates a traffic hence leading to increase in sales.

The best scheme for successful promotion and increase the business globally is by choosing the right customer at right place with right content. These could be done with right platform which obviously meant to be the Facebook. Facebook marketing is today used across various industries and has proved to give significant results. You may contact us to try our Facebook campaign and page management services.

(Compiled by Nisha Ranjith)

How Content Elevates Digital Marketing

Have you ever wondered “does content create magic in digital marketing”? The straight cut answer is – yes. Let’s Discuss

Hornbook for Digital Marketing

Digital Marketing, as the name specifies, is the marketing of products and services using digital technologies. It differs from the traditional marketing where it promotes through electronic media such as internet. Consumers are not just intended only with what company says but they have also exposed to media, friends and peers. More than the company would say about the product, people mostly believe in media reviewing about the product. Customer should feel supported and valued by the company which is more likely done by the online customer support provided by each company in favor of customers.

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Now does content make any sense with marketing? Probably the answer is yes. Let’s see how.

What is content?

Take a step back and look what content is.

Content is just information associated with experience for communication. It is usually targeted towards end user. It is something expressed through media.

Content – a line of target for digital Marketing

  • The main objective of content is “why”, “who” and “how”. Why do you write, who is being targeted and how will you help them.
  • The content should be precise and driven right to the correct path of what customers prefer.
  • The plan in the content should achieve the purpose and able to prioritize the information.
  • Content that has more engagement with costumer will be effective in achieving the goal.
  • The main objective of content is that it should be more understandable to the end-user

Over and Above About content in digital Marketing

Promotion: Content plays a major role in promoting digital marketing. Usually people like to buy what they know, so making people know about the product will indulge more number of customers. The strategy is that once we attract the visitor that makes more promotion to the product which could be done by attractive transparent content.

Skyscraping Traffic: Creating a high quality content will help in inbound marketing strategy. When the exact value and information is provided for customers as they expected, it will create more trust towards the product and obviously there would be more traffic. Good content will not only grow your business but also provide you with strong online presence.

Exposure to media: Planning content right down to the keywords and topics will be a boon to the products/services ad it will help in being top listed in search engines. It is about providing more like a lava cake than the usual sugar free biscuit which is dry and that makes the difference in the industry to excel.

Better Vision: The more we research on content planning the more intensity is provided to the product/service. Listening closely to the conversation of audience in social media will have a better view on product to be promoted. In this context, it is always advised to make your content creative. Creative content is like a tool in hand which plays a better role in changing the vision of audience.

There is an opportunity created to inspire customer. The right mixture of creativity with the content will elevate the products in the field of Digital Marketing. Content writing is eventually one of the most important subsets in the whole field of SEO. You may look here for further insights on content marketing or contact us to assist you with content services.

(Compiled by Nisha Ranjith)