Monthly Archives: March 2017

Tips followed by successful CEOs for SEO

Search Engine Optimization has been declared as something irrelevant and slow, and gradually companies have begun overlooking the practice. But, the truth remains that some of the best ranked companies have paved their way through SEO.

Have a look:

  • Buffalo Wild Wings generated 132000 leads through organic Google search
  • Cavalier Ford used geo-targeted keyword research and optimization to get 119% traffic rise and 47% conversion rise
  • FedEx used website audit and SEO had a 50% increase in traffic with 26% increase in conversion

Till date, SEO remains THE mechanism to get your Organic site ranking hiked reaching out for traffic increment and following a better conversion scale.

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SEO management is a whole topic that can be vastly elaborated, but for now let us take a look at some simple tips that can be followed to get your SEO on the best track for best results.

  1. Content writing

Content has always been king and it will remain so. Content that is displayed should strike a chord in your audience. For this to be achieved it is important that content is formulated in-house. You and your staff know your company and what you are best at like no one else. The first content formulation should be therefore be done by your company. Jot down what exactly you want to be informed about your product/service. Fabrication and glittering can definitely be outsourced, but it is important that you have your concepts of content clear in mind.

  1. Outsource the Technical

Technical SEO activities work better if dealt by professionals. They know it better and will dedicate a separate time session for your project. Before outsourcing, make sure that there are no penalties on your website. Investing in active paid search campaigns yields significant results.

  1. Be smart to choose your SEO agency

When you are selecting your SEO agency, just focus on selection. Do not be misled by numerous resources provided. Keep your goals in mind and analyse who can help you reach it out the best.

  1. Involve with your agency

After choosing your agency, do not leave them aside to work on your project. Don’t forget, it is your work and you should be actively involved in it as well to get maximum results. Integrate your team to work with the SEO agency by contacting regularly with updates on websites/services/products. Ask them what you can do to improve (which will accelerate the SEO results). Remember to be in loop with your agency. Leaving everything up to them drags back your results.

  1. Keep learning and monitoring

This point sort of entails the previous one. Keep yourself up to date with trends in marketing and remember to personally monitor all inhouse and outsourced activities.

Customer Relationship Manager (CRM) Software – why and how?

Businesses have to be customer-centric and there is absolutely no other option. And being customer centric requires a myriad of aspects to come together and most importantly, these aspects should interconnect in order to form a holistic business model. It is humanly extremely difficult to have a customer-centric model of the nature as described. That’s where a CRM software comes in handy.

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A CRM is like a front office dealing with sales, marketing and customer service. It allows data centralisation like none other. CRM offers a data centralisation and inter connection such that the same data can be connected and accessed on different platforms by all the assigned users. Data is usually spread out through different employees on various system and applications as suitable to each of them. This might also result in data loss when a particular employee moves out. CRM happens to be a solution to all this chaos.

Spread out data can be very hard to collect, analyse and report. Data collection itself may end up with a good number of holes and it is a time consuming act. With a slow process, business notice changes in their metrics only at extreme points. For example, if a certain department is running under loss, it will only be clearly visible after a longer time and generally it becomes a hurdle to handle at such points. Data integration is flawlessly accessed in CRM which allows all departments to integrate so that they may work together and inter-act to come up with best business solutions.

Giving a 360 degree view from the customer’s perspective, CRM is modular in nature and the most important module is the contacts module. This is a repository of all contact detail of leads/prospects/customers. Other inclusions in this module can be history of communication, notes for reference and any pending activities. All other modules are co-joined to the contacts module and integration between all the modules is allowed thus.

A summation of all benefits that result from CRM can be termed as automation. The reduction of human interference ensures a process to run without any errors. For example if a lead fills a form on the website, the CRM software is automatically updated with the information and an auto-response mail is sent to the lead. This email can be copied to a sales team member giving him an assigned prompt of follow up. Once the team member responds to this email, it is also stored in the contacts history of communication. All these activities happen without any human interference requirement and therefore ease out things for the better.

Additional business activities such as lead scoring can also be implemented in CRM. Lead scoring can be accomplished by answering simple questions and giving the lead an automatically calculated score. Alerts and prompts can be sent out to different departments/personnel regarding different reminders. Customised dashboards can be implemented in CRM such that all important information is directly visible with comparison facilities.

If you are looking for a customer oriented management base, CRM is your ultimate source!

Social Media Marketing Through Human Psychology

Social media is inarguably the widest human interface of today’s era. Being a large platform of communication, it has become an important marketing channel for all types of businesses at large. Penetration results are found to be more successful through social media, not to be doubted as the number of social media users worldwide follows a growing graph pattern without even the smallest disruption.

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With such increasing numbers of users of social media, it is but obvious that effective marketing can definitely produce significant results. And it is not a surprise that the following business statistics have been evaluated for the social media platforms:

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Marketing on social media has many facets to success. And because it is a platform that is actively involving people of all demographic natures, human psychology is an important factor to be considered. We shall herewith discuss a few points that may drive your social media marketing using human psychology.

  1. Make your posts more human

Putting a human face to your advertisements and brand increases the chances of a customer being attracted to you. Attention is grabbed much easily when advertisements are associated with a human face as this is related to emotional connect. If a consumer is aware that there is a human on the backstage to reciprocate all activities that he is doing towards your business, the conversation is likely to be swifter.

  1. Build relationships

Be consistent with your social media presence. Do not disappear for unexpected long periods; your audience is very likely to forget you. Social media is a platform that offers a diversity of information to consumers – you must be consistent enough to keep yourself in the limelight as well. Make sure that all messages that you receive are replied to appropriately and well in time. Give your audience a sense of trust. You are in touch with many like them, but each of them looks upon you with the expectation of a single communication channel. Try to fulfil their queries in time.

  1. Expose the benefits

Every individual is naturally attracted to anything that advantages or benefits him/her. Highlight on what benefits you have for your consumers. Keep allocating free trials and discounts for your services and/or products and show them on your social media. Focussing on customer benefits assures you a much higher engagement rate.

  1. Emotional triggers

Don’t leave out on the wit and humour, that’s what catches the human eye the most. Laughter is a universal language that strengthens connections. You will notice that a large percentage of the content that goes viral on social media is either funny or witty. Jokes will trigger quicker reaction and positive responses to your posts.

  1. Make it easy to grasp

Study proves that human attention is mostly stable for only up to 8 seconds. Make sure that the major information that you are trying to pass on is clutched within 8 seconds. If you are writing a long story, make the introductory lines catchy enough to hold on to the customer for longer times. Visual content and videos are known to be great concentration boosters. Use them effectively in your posts.

Adopt these tactics and watch your social media outreach grow enormously!