Monthly Archives: November 2016

Important Factors to Increase Clicks on Your Products

When it comes to business you have to impress the customer to sell your goods or service. If you fail to attract the customer then selling commodity to customer is quite arduous.       We are all aware of “First Impression is Last Impression”. This phenomenon holds a wide ground when it comes to the online market. Many sellers on E-commerce website like Amazon think that product page is only useful to give product information. This thought process may not be totally wrong, but if we perceive the things on the larger perspective, the product page is the one which shows the caliber of the product. It also gives the glimpse of the quality of service and the reputation of the seller. All these aspects play an indispensable role to close the deal. It is mandatory to check your weapons before going to war. So if you are doing business on the E-commerce website, the product page is a key factor, it is directly responsible to the number of clicks you get.

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One should work on the following attributes to increase the clicks on product:

I.             Good quality and alignment product image

II.             Product review & rating

III.             Product title tag

IV.             Cost price/sales & discount

V.             Payment options

VI.            Quick Delivery

Lets discuss each one of them briefly.

         I.              Good quality and alignment product image:-

Images of the product are the most important factor in product description. Visuals always play the crucial role to convince the customer. You must capture the neat and clean images, with proper resolution, showing different sides and views of the product. A minimum of three images are necessary.

      II.            Product review & rating:-

Product review and rating is the attribute which builds faith in the customer for the seller and product to be sold. Previous satisfied customers share their experience and insights regarding the product so it is seller’s responsibility to maintain the good feedback stream through the service he/she offers. New buyers’ decisions are highly influenced by the reviews and ratings already present for a particular product.

    III.              Product title tag :-

Product title tag is the first point of contact on the e-commerce website like amazon. Therefore it must be well specified. Some guidelines to follow while specifying the title as follows:

  • Keep it under 200 characters, but make sure to include critical information
  • Capitalize the first letter of each word.
  • Use numerals (2 instead of two).
  • Do not include information about yourself or your company.
  • If you own the brand, put your brand information in the brand field.
  • Do not include price and quantity.

   IV.            Cost price/sales & discount :-

Customer’s decision almost totally depends on the price of the product and the discount offered. Predominantly in India, customers check discount ahead of price. Price of the product must be competitive to the competitors. The mark up price and selling price both should be displayed on the product page. Also do not forget to mention the discount offered and amount saved by the customer.

      V.            Payment options:-

Nowadays impact of this attribute on the decision of the customer is increasing. Seller should have all the payment options to the product. As we all are aware, demonetization in India adversely affects the Cash On Delivery category sale. So to avoid such kind of incidence customer should have all the options like online payment through mobile wallets, net banking etc.

    VI.            Quick Delivery:-

The time taken to deliver product to the seller should be minimum as possible because other competitors also compete on this ground. Suppose if price of the product is same for two sellers, then delivery time becomes the deciding factor. On the other hand if the customer want product as early as possible irrespective of price then delivery time plays vital role.

These are the means to increase the clicks on your products. You may visit http://www.bmconsulting.co  for further insights by the expertise.

(Compiled by Nikhil Patil)

Negative Keywords – A Summarised Review

If you want to make successful business then you should be aware of surrounding opportunities to gain and threats to the business. We are all well perceptive of the success mantra “keep your enemy closer” The same concept can be applied in Amazon sponsored product ad campaigns. Not only is it necessary to ascertain the keywords which are worthwhile for the product to be sell is salient but also to recognise the keywords which are responsible for draining our campaign is noteworthy.

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The keywords which are perilous for the campaign are called ‘Negative keywords’. Negative keywords bring irrelevant traffic to the product which drains the campaign budget. Keep in mind that bringing traffic to the product is important but restricting the immaterial clicks is also crucial.

One can make the campaign more efficient with the help of negative keywords. Adding negative keywords diminishes the irrelevant clicks. Reduction in unrelated clicks reduces the amount to be spent meaning reduction in advertisement cost without disturbing the sale. We actually begin to see the impact of Negative Keywords is through a lower cost of sale and a higher ROI.

To make campaign more efficient one can use the Negative Keywords in following three categories.

  1. Broad Match:- This match type offers ads broad traffic exposure. A customer search term will match if it contains all the keyword terms or their synonyms. The customer search term can contain keywords or synonyms in any order.
  2. Phrase Match:- The customer search term must contain the exact phrase or sequence of words. It is more restrictive than broad match and will generally result in more relevant placements for your ad.
  3. Exact Match:- The customer’s search term must exactly match the keyword in order for the ad to show, and will also match close variations of the exact term. Exact match is the most restrictive match type, but can be more relevant to a customer’s search.

Mostly Negative Keywords are used in Exact Match categories. Negative keyword can add one by one through campaign manager also by using bulk operation. It works as salient tool to optimize the campaigns.

You may visit http://www.bmconsulting.co for further insights by experts.

(Compiled by Nikhil Patil)

Your Ad Is Not Eligible For Impressions : Amazon Sponsored ads

    The reasons behind the ineligibility of the ads

When it comes to business, no one will invest money in the dissolving industry. Whenever we bet on the race course, we must make sure that our horse is not limping. An equivalent algorithm is applied in amazon sponsored product ad campaigns. Advertising may be as simple as allocating budget to advertise the product, but what if your listed ads are ineligible to initiate any impression? It will be bizarre for the seller.

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The reasons behind the ineligibility of the ads are elaborated as follows:-

  1. Product is listed in buy box: The buy box for the product has been disabled recently or product is not in the buy box from the beginning.
  1. The product is out of stock- The product listed in the inventory is out of stock therefore the ads cannot display. While adding product to the campaigns make sure that the products are in stock.
  1. Ad information missing: The image of the product to be displayed is not present. Some product information required for the ad is missing. There is no inventory information for the product.
  1. Not allowed in sponsored product:-  The category of the product listed is not eligible for the sponsored product ad service.

We have herewith explained to you the reasons behind the ineligibility of the ads for impressions. You may visit http://www.bmconsulting.co for further insights on how to get rid of it.

(Compiled by Nikhil Patil)

Generating More Sales Through Customers on Amazon

Generating sales is a hurdle on its own – whichever sector your business is in, whichever platform you are working on whichever marketing strategy you are using. The core of business generation has been based on customers from the ancient times of business. Some things never lose integrity and customer satisfaction is one such thing when it comes to any business. This method is arguably the most efficient and reliable sales generation technique till date today.

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It is said that “To gain something we have to lose something” But the question is “can we gain everything without losing single thing?”  Yes we can. But for that we must have comprehensive knowledge of what to do and what not do? This same strategy implies for Amazon. There are certain aspects usually sellers do not pay attention to them but these are the real game changers. These aspects are as follows:

  1. Delivery/ Shipping – It is this aspect which finalizes the order on Amazon. Always try to deliver the product in allocated time. Keeping minimum delivery time will help to enhance the interest index of customer. To outdo the existing delivery/shipping facility Amazon instigated the service named as “Amazon fulfilled”. Under Amazon fulfilled service delivery/shipping is the responsibility of Amazon. Seller does not need to perform any obligation related to delivery/shipping. It gives assurance for on time delivery which is very significant for the healthy relationship with customer to generate good reviews about the product and seller.
  2. Packaging – Packaging plays crucial role in the process. As we know “the goods which look better sell better” is the thumb rule. So the product must be well packed. Also packaging is responsible for the safety of the product during shipping. Any damages leads to chaos so keep in mind the packaging should be safe.
  3. Reply to messages: this point is gaining ground day by day. Nowadays besides reviews, customers rely on how sellers respond to their queries. So, vendors should revert to customers well in time and appropriately. Once a customer gets required information he/she can make a decision on the product.
  4. Customer Feedback– Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall customer experience.
  5. Understanding Customer Demographics – Think of demographics as the ultimate categorization tool. Grouping consumers based upon characteristics allows organizations to better serve the needs of their ideal customers. In terms of marketing, it means selling a product or service to the person most likely to buy it based on their unique needs and preferences.The most important function of demographics in marketing is obviously to increase sales. By understanding consumers, any business can increase marketing efforts to target those most likely to buy.

Work on these aspects to literally note a significant boost in your sales and increase your market share at amazon. You may visit http://www.bmconsulting.co for further insights by experts.

(Compiled by Nikhil Patil)

Landing Page Optimization and its Importance in Marketing

Any shrewd inbound advertiser “gets” that once you’ve done all that diligent work to get visitors to your site, the next big step is to convert them into leads for your business. But what’s the most ideal approach to get them to convert? Landing pages , that’s what! They are the heart and soul of an inbound marketer‘s lead generation efforts.

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Landing pages literally serve as the location your prospect “lands” on your website. They are focused on a single objective, either informational or transactional. Landing pages provide highly specific information in the form of text, images or other dynamic elements and the ultimate goal is to convert visitors into customers. In addition to prospects, many repeat visitors or customers will come across your landing page.This means that your landing pages need to be optimized for every stage of the marketing funnel for increasing conversions.

Here are the few simple tips for Landing Page Optimization:

  • Optimize every element of your landing page for conversions-

Headline: Find out if a punchier headline works, or if you are better off using a descriptive, clarifying headline. Does different language or messaging change your clickthrough rates?

Image: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If there’s anything these stats teach us, it’s that it’s always wise to include a relevant image on your landing page. Try to match then that image with the offer.

Privacy Policy Link: Include a link to your business’ privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind.

Call To Action: At the bottom of your lead-capture form should be a submission button. This button is the actual call-to-action button on your landing page. Be sure this button employs specific action words so your visitors clearly understand what they have to do to obtain the offer you’re presenting.

Social Sharing Buttons/Links: Enable visitors to easily share your landing pages with their connections by including social media sharing links or buttons. Include buttons for social networks like Facebook, LinkedIn, Twitter, and the like. Don’t forget to include a share button for email, too.A/B test your landing pages

  • Do A/B testing:

A/B testing or split testing, is a method for testing two versions of a  webpage: version “A” and version “B”. The goal is to test multiple versions of webpages or one specific element that changes between variation A and variation B to determine which version is most appealing/effective.

Running A/B tests on your landing pages is a great way to learn how to drive more traffic to your website and generate more leads from current visitors. Just a few small tweaks to a landing page can significantly affect the number of leads your company attracts. In fact, A/B testing of landing pages can generate up to 30-40% more leads for B2B sites and 20-25% more leads for eCommerce sites! Such increases in lead generation can provide a huge competitive advantage for your company. In fact, chances are your competitors aren’t doing A/B testing right.

  • Optimize Thank You Page:

After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site, or more offers in which they may be interested.

(Complied by Sana Mokashi)