Monthly Archives: July 2016

How Faceboook’s Automatic Play Works For Marketing

Information acquisition methods have drastically changed through the years. Older approaches generally included the newspaper, radio and/or television. These were the only major sources of information a few decades back and were also limited as their target was only local. These media are alive even today but have widespread to reach out greater boundaries. Despite the expansion of these media in terms of range, the internet world has swiftly taken over almost all communication and information sources.

Among the numerous and various fascinations of the internet, social media has by far taken up a significant section in terms of user attraction and/or satisfaction. And among the list of all social media platforms active on the internet today, Facebook takes the world at-large – both in terms of user statistics and amenities. With 1.65 billion active users by the first quarter of 2016, this platform is appropriately considered as an efficient marketing platform.

img1

Audio-visuals are known to increase traffic in marketing methods as all people in general respond quicker and better to colour and movement. Video advertisements have been showing on Facebook from quite some time now. Facebook has now taken up to a great step by enabling the automatic play – which is just the beginning of some intense push to marketing strategies.

Beforehand, any uploaded video in the Facebook news feed would be locked up behind a play button. Bearing in mind the impetuous nature of users, which seems to be exponentially shooting up, stopping a scroll, opening a video and waiting it to load is very much a big deal. This strategy will only get traffic if the tag line, description or front display is very very attractive.

Inducing the automatic play naturally generates appeal and once a video starts to play, it is again expected to be watched as it reduces all efforts of starting the play to zero. The video begins to play as soon it is on the main screen while scrolling, without the audio. If you are interested, you may enable the audio. If you continue to scroll without enabling the audio, the video automatically stops playing as well. These features increase the video traffic significantly.

Brands and advertisers are gaining progressively in terms of marketing using Facebook’s video autoplay feature. The major advantage is that it provides a relatively non-disturbing way to get customers’ attention in the social environment. The user-friendly autoplay tends to get more engagement from users in common. In order to add to the advantages, after a video is completed, the user will get options to view other videos, usually from the same brand or merchant. This feature also holds huge potential in terms of overall traffic for a particular advertisement.

Facebook proposes an enormous target inclusive of all demographics – increasing the chances of more views through likes and comments and shares. And in a nutshell, automatic play broadens the wavelength of target audiences more promptly and ominously.

The Significance of Visual Elements in Social Media Marketing

Social media marketing is targeted to the human population at large covering all age groups, genders, occupations and socio-economic statuses. Human nature in general is far more attracted towards graphics, colours and animation than simple text. You might be having a selected group of your enthusiasts and supporters who categorically study your textual content but if you would want to expand your audience and reach out deeper into the market, you ought to include visual elements with your transcript contents.

blog

In today’s rapid era, it will be the highest risk to stagnate your business marketing strategies or methodologies. Incorporating dynamism is extremely crucial. Graphics and visual content are elementary for keeping up with vitality and dynamism. Graphics obviously offer a quicker attraction to the audience and thus result in quicker response. Keep in mind that this is the first impression that you give to an onlooker about your information, therefore it has to be exact and suitable.

Visual content entices a speedier response for the information displayed and strike the beginning of a communication with the target audience. If compared to simple text content, graphics and visuals will surely have a deeper impression in the memory of whoever interacts or sees the social media post. Research proves that the human brain processes visual input 60000 times more rapidly than simple text input. Consequently, it is apparent that visuals will be in the memory of your audience for a longer time and thus increase the chances of your information/advertisement being used, even at a later stage.

Your idea is portrayed and conveyed better using visual elements and so a positive attitude is automatically initiated towards your ads on social media if included with colour and design in place of just text. Social media platforms are overflowing with graphical content – no doubt, but nonetheless visuals stand out individually despite being in abundance. One is naturally appealed to view any type of visuals even if they are a group clumped together. And that is why they can be easily utilized to improve visual branding and/or brand recognition in general.

Visual/graphical elements increase the traffic towards a call to action and help in promoting clicks more swiftly. With the increasing traffic and engagement on social media platforms, promoting business on social media is an integral part of corporate growth and considering the types of audience building on these platforms, inclusion of visuals is not just important but is almost a necessity. Flavour your social media presence using images, videos, slideshares, infographics and graphs to increase traffic towards your business smoothly!

Employee Engagement for Business Success

Business can be measured through a myriad ways – profits, revenue, capital, assets, brand equity and the list can go on. But among all these, one tends to overlook the importance of one of the most significant aspects – the intangibles that are acquired in the business. Measuring intangibles should be a crucial portion of your business measurement process. Considering the key drivers of your corporate success, it is of utmost necessity to scrutinise the true impetus: your employees.

employ2

Employees are essentially the determining factors between successful and growing businesses and the ones that are not able to sustain/develop. All companies that have considerable employee engagement are seen to substantially progress in terms of achievement, size and dynamism. Employee engagement is known to drive the organization towards all positive factors in the corporate world including better customer satisfaction, better results, increased productivity and deeper market penetration.

As a manager, there are certain points that are necessary to keep your employees with you. Always remember that people do not leave ‘bad’ companies, they leave ‘bad’ bosses. First and foremost, keep in mind that recognition declines should be avoided at all times. A person appreciated works more than his capability and therefore it is necessary for every management to issue recognition at regular intervals for all employees. This also helps to build up a positive culture at workplace, which in turn drives employee engagement at office.

Secondly, make sure that you acknowledge the emotional needs of all your staffs. They must never feel that they are not part of the team at work. Encourage team work and implement the importance of listening and considering every opinion in a team. Every member should reckon that he/she is contributing well to the progress of the ongoing project. Defying should be mild with an apt explanation. As a manager, you should be expert at ‘creating from chaos’!

Delegation should be done timely and appropriately – never load up a single person. While delegating, just keep fine lines for creating and learning opportunities. Show your team that they have capability and give them space for growth. Instead of making a to-do list, sit with your team and build up a strategy, involving everyone. Next time, they will innovate further using your schemes.

Numerous of industries have greatly benefitted by including employee engagement in their business. Wells Fargo measured their employee engagement using the “happy-to-grumpy” ratio and over time they found a noteworthy relation between employee engagement and productivity as well as customer satisfaction. Best Buy found that for every 10th of a point it boosted employee engagement, its store saw a $100,000 increase in operating income annually. The Dow Chemical company’s “Human approach” technology driven recognition method enables the company to align its global workforce with company goals and values.

While measuring employee engagement, use proper metrics. In general, achievements, awards and experience are used to evaluate staff members. Change this trend, variate the metrics. Use factors such as program costs, productivity and target achievements in a period of time. These factors are more realistic and applicable to the present time. In addition, run surveys from time to time to make sure that you a satisfied, well-working team in hand!

A guide to precise keyword research

Before going to keyword research,keywords are the first thing that you should know. Keyword is a word or phrase that describes about your Web page or simply you can say that whatever you type in any search engine is your keyword.

We can say that without keywords there is no such thing as SEO. Keywords are like a range for your SEO campaigns, they tell you you’re making progress or not. It is most important to choose proper keyword for your business, that’s why keyword research is initial & most essential step in SEO & the fundamental part of SEO strategy.

It is the activity to find & research keywords to get more search engine traffic to your website or blog, to understand your customers, mounting top in the search engine rankings & to control the competition.

Most of the people are using Google Keyword Planner tool to perform the process of keyword research. Google Keyword tool is an official product from Google, which gives us a traffic assessment of our target Keywords and also help in finding more relevant and related Keywords. First important thing is that you need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you do not need to pay to use this tool.

Here’s how it comes into play during the steps of keyword research:

  1. Consider few keywords that probable customers might search for:

Initially consider the set of your keyword ideas. Let’s take an example; suppose you are doing keyword research for the keyword “Digital marketing company in Pune” then your next step will be putting those keywords into Google keyword Planner tool.

  1. put those keywords into the Keyword research tool:

You need to enter your target keyword that you want to start searching for. After that, you can add filters such as for which location you want to target your keywords, and then press ‘Get ideas’. This is what the homepage of your Keyword Planner tool looks like:

blog 1

  1. Select the proper keywords and add to the keyword list:

Select those keywords which are more relevant to your targeted keyword and add those keywords to the keyword list. You can add any number of keywords to the keyword list.

blog2

  1. Download the keyword list:

Now, your keyword list is ready. You can download the list in either adwords editor csv format or excel csv format.

blog 3

  1. Your keyword list in excel csv format looks like this:

blog 4

  1. And you’re done…

Congratulations! You’ve now got a list of keywords that will help you to focus on the right keywords for your business. And then finally cut down your keyword list to pick your final keyword which is your right targeted keyword for your business.

smartphone