Monthly Archives: June 2016

Amazon Suspension Get Back by BM Consulting

We all know Amazon from a consumer’s perspective and are absolutely familiar with all transactions and attributes available and/or required.

There is a whole lot of difference from the seller’s perspective!

All those amenities that we simply click or tap on have a bulk of activities behind the screens. A seller on a platform such as Amazon has to go through a lot of careful maintenance for those products to be displayed appropriately and efficiently. If you need any information on the highlighting points that may hinder your Amazon presence and sales, this article is a sure read for you.

Despite a thorough checking process, some errors may be continuously happening for sellers. Under these situations, a seller’s services are likely to be suspended by Amazon resulting in temporary payment blocks for up to 3 months. In such scenarios, retailers end up facing significant loss amounts.

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Firstly, we will list down the metrics which are more likely to lead to suspension.

  1. Order defect rate – purchases being damaged
  2. Response time – should be a maximum time of 24 hours to consumers
  3. Negative feedback rate – negative responses regarding product
  4. Cancellation rate – order cancellation statistics
  5. Late dispatch rate – late delivery of orders to customers
  6. Policy violation – manufacturer’s complains and product mismatch

If your seller platform continuously signals any of the above metrics, it is very expected to have a suspension.

Now, this is where BM Consulting assists. Errors occur – it’s human. And errors can be corrected – it’s also human! And that is the base of BM Consulting’s service – Amazon Suspension Get Back.

Upon receiving a suspension requirement, BM Consulting takes the necessary steps in order to facilitate the quick re-sale of the retailer. Firstly, a problem understanding is built up whereby the situation and its actual faults and causes are derived from advertisement and campaign analysis. Then, a guidance and possible solution is structured for the seller. The final stage – Plan of Action is the most important. A layout of an action plan is described which elaborates the steps that are needed and will be taken by the seller to achieve back the selling status.

This service was launched by BM Consulting on the 5th of May 2016 and ever since then, quite a number of suspended sellers have regained their services. This service is of great help to all retailers on ecommerce platforms. For further information, please log on to http://bmconsulting.co/

Attracting More Traffic – Effective Advertising

The main purpose of advertising is to reach out to your target audience; efficiently enough to capture the right proportion of traffic towards your product/service. Getting more customers has always been the main goal and the most unsolved secret to date in the marketing periphery. Common answers to this impenetrable question of traffic come as good marketing, good customer communication, good customer support, etc. Let’s take this a step further and get into the consumer’s shoes. After all, in order to fascinate an audience, you have to infiltrate through their thoughts. There are some simple methods that may be overlooked in your advertising strategy resulting in a much lesser traffic towards you.

The infographic below does a good job at highlighting these points.

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Trends of Mobile Utility

Earlier, mobile phones were considered as fashion statement, but in today’s world they have become a necessary part of everyone’s life. People in general; use mobile phones for their business, for household use, for entertainment, for studying and even for shopping. Having humble beginnings for mainly mobile call facilities, this single device today can be a music player, camera, radio, gaming station and of course an internet link.

Mobile phones have had quite a journey beginning from the 2kg handset of Motorola in 1973 to the latest iphones. Likewise their utilities and facilities have varied through a very very large wavelength.

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The very first generation 1G phones were mainly used for one-to-one calling and the communication usually was unclear and had huge noise interference. In the 1990s, messaging features were included in the mobile phones. Messaging was then integrated into picture messaging.  Facing rapid growth and technology implementations thereafter, we saw the third generation mobiles coming up with coloured screens, internet connectivity, radio and many more features. Throughout these changes, a significant reduction the weight was also noted.

Today, we have reached a point where almost every activity that is done throughout the day is dependent on the mobile phone. Calling, messaging, constant connectivity, gaming, entertainment, location and internet are some common abut not all features of mobile phones in the current era.

The business world has seen specific and important milestones with the mobile. Customer satisfaction today is more based on how mobile-compatible a service is. Mobile technology augmented with cloud computing allows ample space for flexibility for working in terms of work place, timings and information gathering techniques. Google reports that smartphone users are exponentially increasing every quarter year. Users in general rely entirely on their phones for a number of activities.

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Mobile related statistics continue to highlight the usage of mobile phone exploitation progressively.