Monthly Archives: April 2016

DELIGHTING YOUR CUSTOMERS IN THE HEALTH INDUSTRY

When it comes to health perspectives, the most obvious satisfaction or delight for your customer is surely the health that they gain from your clinic/hospital. But there are certain other minor points that create a huge difference in the customer satisfaction value. Your customer needs to be assured that you care for him, especially in the health industry. Patients get comfort when they are certain about being under health surveillance almost at all hours of a day.

First and foremost for any health institute/doctor is to create a strong and user friendly appearance throughout the internet. The more your presence is available, reliable and user friendly, the more chances of you being the top doctor on a patients list.

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So, build up an effective manifestation in the web world and back up your services with these small additions and gain big heights in customer delight!

  1. Auto responses – Set up automated responses for all contact forms filled up on your website. It assures the user about a successful delivery of query to the designated person. This is enough to keep the patient satisfied until you reply to them. You may do the same for emails as well. And keep in mind that quick responses are crucial. Do not make your customers wait for a response for a long time. Make sure they do not have to send any reminders to you.
  1. Customer feedback and review – Request for customer feedback and suggestions at regular intervals. For example after a consultation, medication session, operation or online chat. This makes the customer feel involved and important. Do not follow up too much for this. Put forth a simple request. If they are satisfied, they will not hesitate to help you.
  1. Personalised event reminders – Reminding your patients about their birthday/anniversary brings a natural smile to their faces. Wish them heartily on their special days and if you want make them even happier, you could even offer a promotion for them on this special day. For example, you could offer a free consultation/general check up on a birthday.

“XYZ clinic wishes you a very healthy happy birthday! On your special day, we will offer you a free consultation with Dr. White. You may jump in any time today!”

A message like the one above will certainly bring a smile on your customers face and may attract many more too!

  1. Consultation reminders – Todays clock rushes faster than ever, with loads all around. It is very possible for your patient to forget his/her appointment with you. Take an extra step and send them a message or call them to remind them. They will be delighted and will sure to be present.

“Good morning Mr. Long! Please do not forget your appointment at XYZ clinic with Dr. White at 11:00 am. See you soon! Have a healthy day ahead!”

Such reminder messages keeps the customer well assured that you have them in mind and are interested in having them. A call would also be good for this reminder.

  1. Regular health documents – create a customer base and send them a general health write-up highlighting certain check-ups and tips important to health every fortnight or month. Keep it short, very short and precise. It could even be in the form of a message. These will keep you connected to your customers and may even help you attract referrals.
  1. Health inquiries/medicine reminders – Keep records that show the medicinal information and re-check-up dates for patients. A weekly reminder about the medicine schedule is a good option for patients on long term medication. Inquiring about current health status and offering a re-check-up if necessary also creates good satisfaction in the customers.

“Hi! Hope you are doing well! This is just a reminder for your medicine schedule. ABC – 2 tabs, 3X, after meals & GHO – 1 Tab, 2X, after meals. Your re check-up has been scheduled for 21st June. If you are facing any further health/allergy issues before this, please do come to the clinic or contact us immediately.”

Keep them happy through these minor efforts, and you patients will never opt for another doctor or clinic!

 

LinkedIn for the Education Industry

It’s a digital employment world now in which LinkedIn is a business-oriented social networking service and it is very useful for students. Students can use LinkedIn to:

  • Connect with classmates, faculty and family (professionally)
  • Find new opportunities for internships and jobs
  • Manage what potential employers learn about you online
  • Research companies

linkedin for education

The goal of LinkedIn networking is simple – Networking Smarter. LinkedIn helps students to become professional. In other words you can say that – “Your LinkedIn account is your CV that never sleeps”. It gives you a voice on search engines. It affords you the ability to send a generic resume via the link. It provides a place to network with business owners. It allows you to meet prospective employers, industry powerhouses. It is a great place to establish yourself as a thought leader

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. LinkedIn has changed the way of searching job forever. It is a virtual, global, professional networking event that is going on 24/7

In the book Groundswell a marketing research company highlighted the fact the business owners love Discussion Boards. LinkedIn is wisely built their groups around discussion boards business owners are very likely to use them! The same applies to educational groups as well. There are many groups that provide a learning platform, provide opportunities for career options/career counselling and give an outlook of the industrial world to students

Educational industries/institutions gain a very strong and professional social media presence through which they can channelize their marketing.
Becoming more active on LinkedIn can increase your visibility in the news feeds of your connections. LinkedIn is a professional network. It is most active during work hours and weekdays. Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays. So make sure you time yourself correctly on LinkedIn to get better overall results

Facts:

  • LinkedIn has more than 200 million members in over 200 countries and territories.
  • Professionals are signing up at a rate of approximately two new members per second.
  • As of the school year ending May 2012, there are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
  • Members with a profile photo receive 14x more profile views
  • LinkedIn profiles with summaries get 10x more profile views

Tip: Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information

TURN YOUR WEB TRAFFIC INTO CONVERSIONS

Your website might be getting a good number of traffic, but you might still not be growing in business conversions. The sole purpose of a website is not simply just to attract people to open it once, but to retain users until they search your site and land up with the solution to their issues. If your website is user-friendly, it increases the chances of all major pages/information being browsed. With this point, you are already educating your users at a much higher rate. When more web pages are browsed, the chance of a user converting increases rapidly. Some minor features which usually go overlooked might be just the once stopping your traffic from converting.

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Use the following few points to retain your users on your website and make sure they actually convert into clients.

  1. The first rule – Keep it simple. Make sure that your website is laid out neatly and is not overwhelmed with too much information. A lot of text and graphics all around the screen immediately distracts users. Make the negotiation on your site easy such that the user may reach his requirement in a maximum of three clicks.
  2. Call to action – this is a very strong point for all websites, but use it wisely. Place it static at places with great content for users, so that is unavoidable. If you are using pop-ups, just ensure that it doesn’t cover the main section of the page or doesn’t appear and reappear again to interrupt the viewing of users. You may use more than one call to action
  3. Header lines – make your header lines clear and insert multimedia options next to them. This attracts users and summarises your services for the users. Use large fonts for headers so that no effort is required from the user to understand where he stands in your website.
  4. Contact forms – Contact forms are necessary to allow immediate interaction with genuine users who really need your services. Apart from the contact us page, you may include a pop up contact form on relevant pages.
  5. Free trials/packages – As long as a child doesn’t taste it, he doesn’t like it. The same rule applies for all users as well. Give them a free trial of your services so that they can recognise the benefits. This feature helps greatly in retaining users and eventually converts them.

The above mentioned simple points are valid enough to retain your web traffic and help in converting the genuine users. Use them to enhance your business through a better website for a better business future.

Google launches the Trial Run Ads for apps in search results to let users play before installing

The announcement was among several Google is unveiling on Monday during its Developer Day at Game Developer Conference in San Francisco.

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In the next few weeks, ads in Android search results will allow users to take games for a test drive before choosing whether to download or not but it allows only for 10 minutes to play with an app right from the search results.

Trial Run Ads will start appearing in Google search results within the next few weeks using AdWords Search. These ads will have a “Trail Now” button, in addition to a download button.Users who want to try the app for games will be able to play the game for up to 10 minutes before deciding whether to download it from the Google Play Store.

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Google began rolling out app streaming in organic search results which is nothing but the ability to easily find and browse content within apps more widely on Android devices earlier this year, with the “Try now” option to preview an app before downloading it. With so few apps ever used after being downloaded (Google says it’s just one in four), the teasers are aimed at increasing the odds that users will stay engaged after the install.

In December, Google began testing Trial Run Ads through AdMob. The test-drive period in those in-app ads was just 60 seconds, however, compared to the 10 minutes of trial time available to users in the new search trial ads. While initially aimed at game developers, Trial Run Ads will be available to a wide range of apps. Also the Portrait Video Ads in mobile apps will launch in a few weeks by Google.