Monthly Archives: March 2016

PAVING YOUR BUSINESS THROUGH FACEBOOK

Social media is a feature that utilizes the internet functionality to the core. World-wide networking and connections have become unbelievably feasible through social media. And one name that is almost synonymous to social media is Facebook. Using Facebook intelligently for business is one of the most effective methods of reaching out to a wide, very wide audience. Showcasing your business on Facebook today is an important marketing strategy that cannot be overlooked. This article outlines some steps that you could use to brush up your business page on Facebook.

FB for business

Without a second thought, the first step on Facebook for business is to create a page. Give your business individuality and make it independent by creating a separate page. Facebook has a variation of helpful tools which can help you build efficiently. Add you address, website, contact number and any other appropriate info in the about-us section. You can use the settings options to control all inputs on your page. You may distribute page roles among your team members who will help you run the page.

Once you have created the page, do not stop there. A page needs to be managed just like a business branch. After liking the page yourself, create an audience to connect with the page. Invite your friends through Facebook to like your page. An excellent option is to invite other business contacts and delegates to connect with your page by sending them an email containing the Facebook link. You may use the email technique with other audiences who may be interested in your business.

After building up an audience who are ready to hear from you through your page, begin posting on the page regularly. Be consistent and appropriate with the posts. Try not to be very formal and specific, make the posts light and acceptable to everyone in general. It is important to post regularly, do not keep gaps of 10 days between posts. On the contrary, do not over-do the process. Research says that businesses that overwhelm their audiences with continuous posts (such as two per day) see a decline in their audience number.

Posts on a page keep it alive and running. The types of posts make a huge difference in the audience engagement. Inclusion of multimedia posts is sure to catch the eyes of individuals at a much higher rate than simple text. Keep adding multimedia posts on your page to improve engagement. Using a good number of keywords in your posts is a very good idea to reach out to relevant audience. Add keywords in your posts/descriptions so that search engines can catch your page easily.

Add an appropriate display picture for your company. For example, a photograph of a team member does not at all fit well for a business page. A Facebook page helps you to brand yourself, use it suitably. For most businesses on Facebook, the logo is seen as the profile picture.

Recognition of strategic times is very necessary for Facebook page posts. Research the market to see what exactly your customers are looking for at what time. Post accordingly. A Facebook post describing a heater is completely irrelevant in the summer time. In relation to everyday post timings, research shows that topics posted between 1:00pm and 4:00pm tend to have more engagements. Therefore, synchronize your posts with your watches & calendars!

Facebook pages allow others to send messages to your business. Offer quick responses. It indicates professionalism and increases the strength of your brand online.

The above mentioned points are easy-to-implement, absolutely free and adequate for business growth through Facebook. Use them to enhance your social media presence and increase traffic to your business!

GENERATING CUSTOMER TRUST IN THE HEALTH INDUSTRY

trust1 (1)

Attracting, delighting, retaining and generating referrals are some important marketing aspects directly related to the customer. When it comes to doctors and health specialists, individuals are a bit more result and service oriented as health a delicate issue. Here are some simple steps that you can implement in order to gain customer trust in the health industry.

  1. First Consulting: Online and free – It is true that doctor’s examination is very crucial and needs to be done face to face, but a first consultancy and general understanding of the patients problem can be done online. This feature greatly helps in attracting more patients to your site and eventually your clinic. If you offer this as a free consulting, it simply helps the boost to be larger! Save your patient’s time and/or money by offering this service and they are sure to be impressed and will stick with you.
  2. Reviews on portals – Internet gives you the biggest possible scope of spread and advertisement, make full use of it. Post your reviews on online portals for doctors. Let your rankings be shown across the web so that you may attract customers through any suitable channel.
  3. Search Engine Ranking – It may sound like something not quite associated to health care, but trust us; this is also something that every health specialist should pay attention to. Today, each and every necessity of life is searched for on the web search engines. Statistics mention that 77% patients use search engines before they finalise an appointment. A research done showed that 41% patients searched on the web for as long as about a fortnight before scheduling a meeting at the health centre. Therefore, it is important you strengthen your SEO ranking as you will thus reach out more widely.
  4. Customer Feedback and Reviews – These bunches of words are extremely important as they reflect your expertise and experience. Put some effort in collecting feedback from your patients – it’s your hard work put into words! Display your reviews on the internet through your website or other portals. Google stats show that 37% of online users searched through reviews before making an appointment with doctors. So, reinforce this point.
  5. Quick Responses to Leads – Everyone focusses on responding and communicating with existing customers. It is equally vital to concentrate on the leads you get through the web and offer them a quick response. It obviously increases chances of conversion and also helps in getting referral customers.
  6. Social Presence – Social media is one integration of the internet that has become a part of everyone’s daily activities. With wide network connections, everyone, especially the youngsters turn to social media to develop trust within an industry. 90% of the youth trust medical information shared through the social media platforms. Therefore, it is crucial for doctors to become more ‘digitally social’.
  7. Web chat – This is a very appropriate method of customer delight. It gives the patient a feeling that the doctor is always available and thus helps in retaining them as well. You may not be able to completely solve the problem through chat but a small assistance/suggestion or a simple gesture of convenience and/or further booking is enough to help the customer cling on to you.

Give a try to these methods and surely you will gain high levels of customer delights. Delighting your patients will pull on more traffic for you and your business is very likely to shoot up as well!

EMAIL MARKETING – OVERCOMING THE GLITCHES

With the rise of internet communication, email has emerged as the most compatible, user friendly, time and cost effective method of business/professional communication over the past few decades. Electronics mails have taken over the business world so much so that a new marketing methodology of email marketing has been developed in the corporate world. Although this is effective way of presenting your business curricular and leads to direct communication with the target audience, there are certain points that result in negative results.

Here are a set of points to be followed so that you may communicate effectively and productively with your target audience.

  1. The Subject Line – This is the first impression of your mail, frame it with care.
    1. Do not make it long. It should be read fully in the mail screen. 85 characters is a good numbers
    2. Do not use all caps lock.
    3. Make sure it is related to the content
  1. Content – Do not overload your mail with words. Be precise and exact. Short mails are more likely to be read
    1. Make use of bullet points and numbering when listing
    2. Make the layout legible
    3. Mention your services with the user perspective and how they will benefit by connecting with you. No one wants to know you to deep extents, so try and maintain a user perspective tone
    4. End with a sentence that evokes the requirement of the target audience. This can be in the form of a question too
  1. Signature – Use a signature with complete business information and contact details. A good signature represents a good institution
  1. Punctuation – Maintain punctuation and paragraphing throughout. Avoid using short forms and the exclamation mark
  1. Attachments – Try to avoid these in the first email. If you are required to send an attachment, mention about it in the email

It is also important to know who to mail. Data refining and extracting play a very vital role in all email marketing strategies. Together with this, it is also equally important to know when to send emails. Keep your market research up-to-date and send emails to the right audience at the right time. When writing the content, keep the above points in mind and you will surely get better results!