Monthly Archives: January 2016

Get more conversions by increasing your website speed

Website Speed

A slow page loading speed swiftly allows incoming web traffic to be deviated. As the world is inclining towards the high speed gradient, it is highly unlikely that any individual would patiently wait for a web page to load over a certain expected time. Even in the context of digital marketing, speed is a killer. Decreasing your page load time significantly increases conversion rate. Loading time directly affects the page abandonment chances.

When it comes to internet works, every second counts. Sources report that a mere 1 second delay in page load causes significant changes. Conversions, sales and revenue increase drastically with even smallest increments in page load speeds. Statistics collected by Amazon and Walmart are some live and practical examples of this.

With every delay of 1 sec in your website loading time, you are losing your customer satisfaction of 17% , page views by 11% and most important conversions (form, sales, download etc) by 7%.

High conversions with lower website speed load

page abandons against page load time

With research done on web users, it is known that every user expects a web page to load in 2 seconds or less. And even after a 22% hike in average website load speed, the minimum average time taken for a website to load is 7.72 seconds – something almost 4 times the expected user time limit. It would not be an exaggeration to say that nobody waits for long on a web page if its takes time to load. Therefore, maintaining a web speed is necessary, not only for better Google rankings but also in preserving the bottom line profits of an industry.

Here are some important points that can help enhance your website page load speeds. Some points are easy-to-implement and do not require and prior technical knowledge and thus can be easily put to use by any general individual.

Reducing On-page Components – For each section and sub-section of a web page, an HTTP request is made and this increases the time taken to fully load. So, simplify your design. Cut-short on the elements of a page. Using CSS instead of images is a good idea too. You may also combine multiple style sheets into a single one.

Caching Plugin – Loading Speeds are greatly reduced when caching plugins are used. Some of these are available for free download on the internet.

Database Optimization – This option is most applicable for eCommerce sites. Adding an index to the stored database of the website increases web speed to a noteworthy value. If data stored in a table is not indexed, any particular required data will naturally take long to be fetched. Indexing works like a road guide, giving direct routes and short cuts to the data.

Content Delivery Networks – Using CDNs saves up to 60% of bandwidth and thus helps a lot in in speeding up a website. CDNs host all the web files across a large number of servers around the world. Thus, any user gets information from the nearest server.

Database Organization – Organizing and tidying up your database efficiently increases web speeds. Fetching data from a disorganized and messy database will definitely take longer time. WordPress users should pay specific attention to this point.

Compression – Enabling compression using compression techniques and tools reduces the bulks of information and zips them. This in turn reduces HTTP requests and thus increases website performances.

Images – Common edits on images are easy and can reduce load timings. Cropping, reducing colour depths and using the right format (JPEG being the best) are some popular formatting options that you can use for images.


How smartphones have gradually taken over the shopping journey at large


Considering the connectivity in today’s era, activity is at its boost all around the clock. And the same goes with marketing and purchasing. Research, inquiry, overviewing and shopping, in general, is never at rest. Individuals are trafficking the internet via smartphones throughout the day for product/service research. Ranging from day-to-day light materials to bulky procurements, every purchase is completed or complemented using the smartphone. An involuntary action of tapping the fingers on the smartphone screen occurs at almost every micro second today in relation to purchase.

smartphone usages 2016 India

Google data mentions that 93% of the population uses a mobile device to research before purchasing. Since this is a significant fraction, it clearly follows that a noteworthy portion of the total purchase made in any brand is credited to smartphone users. Considering the Indian diaspora, about 87% of the Indian community uses smartphone to research before purchasing and 73% of the total smartphone users actually make purchases after this research. India being one of the countries having a large internet user wavelength perceptively reflects the high usage of smartphones in routine consumer activity.

Purchase research is done over a wide range of information. Price information is one of the most sought after data for different brands in online research. Quality of product/service follows this. It is but natural that every individual would like to make a purchase that is affordable and yet has a high quality. Reviews, recommendations and brand names come within this umbrella. Such searches are made during casual talks with friends, serious business gatherings, long term acquisition decisions or even at the shop door step. At all these vicinities, smartphones are the most user friendly, fast and reliable gadgets that can be exploited by any person.

information searched by users

Now moving ahead of research and inquiry, it is noted that consumer decision is highly affected by the smartphone even after physically being in a product outlet. A high percentage of shoppers reflectively turn to their smartphones in order to make a decision of buying.  And online information is pointedly influential in the purchase up to the last minute. Carrying a smartphone to shopping is seen today as something almost important as carrying your wallet.

  shoppers using smartphone

Marketing today does not rest, as consumers are in the ‘on-mode’ 24/7. Smartphones widen the purchase perspective by availing all brands, all information, all possible choices for all possible products/services right on the palms of customers, just a finger tap away.