Monthly Archives: December 2015

Want To Maximize Your PPC ROI ? You Need To Spend Valuable Time On Adwords Analysis

Keep Monitoring Your Ads To Ensure That You Are Maximizing Your PPC ROI

How Do You Do This?

If You’re Looking To Analyze The Performance Of Your Ads, An Obvious The First Step Is To Take A Glance Within The AdWords Interface To See How Ads Are Performing By Monitoring And Analyzing The Campaigns That You Are Running.Here you can get Brief Idea After Seeing The Screen Shot Below

Your AdWords Performance Data Contains Table Structured Format Which Contains Column And Rows. Column Represents The Performance Metrics And The Rows Represents The Different Entities Like Campaigns, Ad groups, Ads, etc. Since Entities have a hierarchy, You Can Drill Down Into The Tables At Each Level To See More Specific Data.

keyword analysis

Here Let You Know More About Some Important Metrics

Impressions:  How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

Clicks:  When someone clicks your ad, like on the blue headline of a text
ad, AdWords counts that as a click.

CTR:  A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing. Hence CTR is very important metrics to analyze your ads performance.

CTR is also called as Click Through Rate and measured as no of clicks divided by the no of impressions.

A high CTR is a good indication that users find your ads helpful and relevant. You can use CTR to gauge which ads and keywords are successful for you and which need to be improved.

Avg CPC:  The average amount that you’ve been charged for a click on your ad.

Max CPC:  A bid that you set to determine the highest amount that
you’re willing to pay for a click on your ad.

Avg Position:  Where on the page its ads showed up on average.

Cost:  The how much money it spent.

Conversions:  A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.

Conversions help you understand how much value your online ads bring to your business.Hence its very important factor for performance measure.

Cost/Conversion:  How much it cost to get each conversion on average.

Conversion Rate:  The average number of conversions per ad click,shown as a percentage.

 

 

 

Introducing New Google’s Offering For App Promotion Business With “Universal” App Campaign

Get More Familiar With “Universal” App Campaign.

Recently Google introduced another new Campaign Type called as “Universal” App Campaign Specifically designed for App Developers for Better Promotion of their App and Enables the App Marketers to reach Users across Search, YouTube, the Google Display Network, and Google’s in-app advertising network AdMob.

Now a Days more and more companies are starting to realize that having a Mobile App makes it easy for their customers or clients to use their products and services faster and easier. Having to open up a browser window and type in a URL just isn’t fast enough anymore — even if the mobile website is optimized and looking great. Hence Apps are almost on the cusp of becoming a Necessity for Businesses to Succeed.

The move is meant to leverage Google’s scale to challenge competitors, like Facebook and Twitter, which also offer app install ads that can be targeted to reach pa

Campaign Setup - Universal app installation Adwords

Campaign Setup

Edit ad copy

Edit ad copy

Location Edit

Location Edit

How the New ” Universal” App Campaign Type Works

Many Questions Automatically Arises in Everyons’s mind like How Does It Works?, Does It Have keywords? Does it have Display Audiences and Targets? Does it have YouTube targeting?

Hence let me Tell you It Doen’t Require Any Keywords, It doesn’t have Disply Audiences and Targets and Not that One Either. It Looks Like Google Released The Set-It-And-Forget-It Version Of App Promotion With a Simplified Setup Option That Will be Available in both AdWords, as well as directly in the Google Play Developer Console which is where App Developers Manage Their Apps, Campaigns can be Quickly Created without requiring that developers input a lot of information.

How do you use Universal App Campaigns?

  1. Set a Desired CPA And Budget For Campaign.
  2. Universal App Campaigns Will Scale Your Reach, And Maximize Installs Across All Of Google’s Ad Platforms.
  3. The Campaign Set-Up Will Automatically Pull App Images, Videos And Description From Your Play Store Listing To Create Ad Formats That Are Most Appropriate And Fitting For Placement.

You have an all-in-one campaign, but what’s the downfall here?  Your access to normal tabs on AdWords has been limited.

Settings That Are Available For Universal App Campaign

  • 4 ad text ideas
  • YouTube Video
  • Location
  • Language
  • Budget
  • Target CPA
Language Edit

Language Edit

Add Bid Budget

Add Bid Budget

So, How Is This Going To Help You? Do You Want More App Downloads? Do You Not Want To Take The Time And Effort To Create Separate Search, Display And YouTube Campaigns, All With Their Own Targeting Settings And New Ads For Each One? Well Then Above Is Your Solution. Just Set It… And Forget It!!!