Monthly Archives: August 2015

Lead Generation Vs Demand Generation

Lead generation and demand generation are the terminologies often used in B2B and B2C marketing. When I started my career as a Digital Marketing consultant. I often used to get puzzled and curious to know the difference between two, when actually the efforts taken for both the strategies are no more different.

Lead Generation is sales centric, where as Demand generation is marketing centric.

 Lead Generation involves collecting registration information, in exchange for content,that helps us to build a marketing database. The contacts generated through lead generation are passed on to tele -callers / sales team.

As stated earlier, Demand Generation is marketing centric. Demand generation helps in creating demand for an organization’s products or services through marketing.

Lead generation is a database-building activity, capturing prospect information and connecting that prospect with sales. It is much reliant on keeping your content and information behind things like lead capture forms. 

Demand generation is about influencing a market. It’s about creating an interest in and a market for your products or services through marketing, with the goal to make buyers more likely to buy them.

lead generation and demand generation are totally different activities that needs to be a part of  content marketing plan. In many markets, the dominant approach has become lead generation first.

Difference Between Demand Generation Vs Lead Generation

lead gen vs deman gen

Key Elements for Viral Content

Going viral is quite possibly the fastest, most cost effective method to publicize your business on a grand scale and pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.
The beauty of a viral YouTube video when combined with a tweet and mass media is bound to give your brand the leverage to make a memorable impression on a huge audience within a short time.

But the big question is
• How do you do it?
• What makes something go viral in the first place?

Below are the few elements to in to account while posting viral content

viral content

1. Keep It Simple

Your message should be simple but compelling enough for the viewers. Keep it real without an ounce of excess flab. Get your brand out there… in a good way.

• High quality content is the key.

• Touch your audience’s hearts, souls or nerve endings.

2. Keep it real

There’s no need to pretty up your product or fake your viewers out. If you’re into Digital Marketing, for instance, just let the world know that you exist and that you’ve got the best darn team to provide you service not only in town but possibly on the planet.

Relevant also helps. If you can pull it together to relate to a current event, an issue in your industry or a popular trend that will help but you’ve still got to ensure it’s relevant to your audience.

3. Reach Out

Tailor your message to your audience. Make sure to use language, images and, of course, a medium that your intended customers will relate to.

4. Show that you care

Project that you share the same view of the world as your audience. Connect to common ecological or social concerns. So the themes of saving money or creating jobs are likely to resonate with your public. Keep the mood positive, even inspirational, and the chances of being liked or forwarded increase.

5. Give freebies

Offer something in return for your viewers’ or readers’ time and attention. Insert tips and instructions, discounts or freebies and solid news updates associated with your particular business.

6. Make it easy for potential customers to reach you.

Make sure that they can get to your online assets including websites, blogs and social networks.

All said and done there is no guarantee to get success. There is no way of predicting with 100% certainty what will go viral and what will merely make your viewer’s happy. As well as content, timing and sheer luck play a role in going viral. But that’s the beauty of viral; some of the best come from a crazy list of ideas, quickly thought up.

If at first you don’t succeed, it’s quick and simple to try again with a different approach. Get geared to promote and release it today and if you are lucky it could go viral for months from now. So think contagious and go viral.

Try our Inbound marketing service for viral marketing