Monthly Archives: July 2015

Google Adwords Educational Institute Case Study : Search Engine Marketing Case Study

Client Overview

Client was established in 1998. It is counted as one of the first institutions in Pune that provides SAP related Education and Consulting services. With other similar achievements during its tenure in the industry, they has established itself as a leading brand in India in IT & Business Education and Consulting.

Client’s challenge

Beside 17 Years of industry experience, client was facing a huge drop in admissions for the last 6 months. The challenge was low internet penetration.

Approach

Our team started working on root causes analysis which can be summarised as follows:

  • SEO was not good and content was not up-to the mark.
  • Client in-house team where not professional investing on Google Adwords & Facebook marketing.

Considering the above cases, BM consulting took appropriate stances to overcome the client challenge. We provided the client with a comprehensive service including ongoing search strategy and implementation, user experience testing, landing page design and the provision of an Google adwords display network and search network.

 Results

  1. Monthly traffic grown from 1500 sessions to 7902 sessions.
  2. Conversion rate increased from 4.2% to 5.62%
  3. Bounce rate decreased  from 65% to 53.70%
  4. Monthly Leads (Contact form) increased from 325 to 490
  5. 40% reduces in month Advertising budget 
  6. 45% increase in leads compare to previous month

Traffic Sessions in last 6 months

Case StudyGoal completion over 3-4 months 

goal

Client speak
We are very happy with the results we have got ever since we tied up with you for our website management and SEO. Your team has been very helpful and we would like to continue our association with BM Consulting. Wish you good luck and we hope for more of such good results which will benefit our business further. – Chaitrali , Marketing Head

Roll out Newsletters for Online Marketing

Ideal way to maintain continuous contact and attract customers

One of the most important tasks for all business is to maintain continuous contact with its customers. Businesses across are working hard at developing a strategy to attract new customers and retaining existing clients. It is crucial to successful marketing to run a newsletter program with a solid audience. It is the latest trend in the corporate world. Companies are largely transforming a passive blog into a pro-active newsletter program, which ideally is a logical step.

Make it an interesting read

Newsletter Marketing

Img Src: shopify

Email newsletters come in all shapes and sizes and companies mostly issue a monthly or quarterly newsletter targeting their customers and the public in general. Whilst the publication of a newsletter is seen as an important marketing tool, the idea may however backfire if the contents offer a tedious reading. Your email newsletter’s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Companies work at making the newsletter interesting for the readers, compiling informative articles with rather vivid glimpses of achievements, offerings and intentions.

Structure an effective email newsletter, whether you’re starting from scratch or revamping your current email newsletter strategy. Measure your email newsletter. See what you’ve changed to see what works and what doesn’t for your particular audience. Test even the smallest elements to see what people prefer.

Publish to create awareness

A company that regularly publishes newsletter gets the unique experience of getting to know customers and, more importantly, give them a chance to get to know your organization. Newsletters can help you increase the coverage of your target audience.

Add value to your services

By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. People get a good idea of how it would be to deal with you, or to buy your products, and are compelled to find out more. Regardless of your goal, it’s easy to slip into the promotional mindset when putting together an email newsletter. But being over-promotional is one of the biggest no-no’s while creating an email newsletter. A newsletter requires an investment of time, and possibly some capital, but the return on that investment can be substantial.

Position your brand.

Create the best first impression about your products or services on your newsletter. After several issues of your newsletter you can begin to learn what is of interest to your audience. It is easy to monitor which articles are being read by keeping tabs on which links are clicked. In future issues, be sure to include topics that are heavily read. Moreover issuing newsletters to your customers and prospects is a low-cost method of communication, leaving more options to market your product and services by advertising or other promotional activities.

Educate prospects 

To get repeat business from former clients who used your services or bought your products. A newsletter that provides prospective clients with valuable information helps them make better decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them until they are ready to hire you.

Moreover, newsletters can help you generate word-of-mouth referrals.  A good newsletter might be shared online with an average of three other people.

Helps to establish expertise and credibility 

Your writing helps prospects see you as the expert you are. It serves as a networking tool and helps you reach out to other professionals. You can interview them for an article, conduct a survey, and ask them to write an article, or ask permission to put them on your mailing list.

Provide content for, and traffic to, your web site. 

Your newsletter can drive traffic to your website or blog and can be re-used as content on your web site or blog, generating additional traffic from search engines and social media.

If you want to grow your business, a newsletter is one of the most highly leveraged marketing activities you can do.People check Emails on a daily basis or at least on a weekly basis. So, if you have the capability of attracting your subscriber and make him open your mail, you almost have got some success.

So what are you waiting for? Get started with your business online today. Roll out a newsletter with optimum efficiency.