Monthly Archives: April 2015

Adapt the right marketing Strategy on Social Media

Adapt the right marketing Strategy on Social Media

When we speak about social media, the biggest trend all over the globe is Facebook, and therefore, many companies use Facebook to market their products using the ad spaces provided by this media platform. However, while advertising, they fail to acquire lasting results because of the wrong strategy adopted by the companies.

Facebook is one of the best opportunities provided by the internet to assure an online success of your brand. Nevertheless, even the best content ever posted on Facebook will only yield low results, with simultaneously incurring high costs. So, the real question to be asked before planning an online marketing strategy is, “How much and Where should I spend?”

Spear Cartoon 3782

“Likes” matter the most

Currently, many people are focusing on getting more “likes” for their brand; therefore, they tend to spend money on “Page like Ads” to get more fans and “Post Engagement Ads” estimating that their sales will increase in future. However in reality, what you expect is not what you get.  This strategy only increases your cost without increasing your profit. You are able to target your audience, but are not able to create a long lasting effect on them.  You get a temporary and short term page post, and target audience base is restricted to the number of “likes” you get.

Facebook Users in India

Focus on building a brand identity

In order to increase the effectiveness of your online marketing through Facebook or any other social media platform, you should not only be able to reach your target audience but should be able to provide them with what they want. Basically, you not only want them to be aware of your product but make them feel a part of your brand. This helps them to remember your brand and also, increases mouth-to-mouth advertising. With the cost you are incurring, you want maximum returns, thus your ad budget and your marketing plan should be focused around a well-developed campaign that engages the audience into various fun activities. You need a reason for your potential customers to remember you, and there are many ways you can achieve this goal –

  • Your campaign should be focused not on getting more “likes” but ensure brand awareness and long term engagement
  • A great way to ensure a long term effect is to engage your audience in fun-filled contests, like photo contests, quizzes. Anything and everything that interests them.
  • You should be able to steer the traffic around your campaign and use that to increase your customer base. Use Facebook but do not restrict yourself to it.

Roll-out smart campaigns

A well-targeted and smart campaign will assure you with a strong customer base and brand recognition. You will have a good PR strategy and an audience who will always remember you. An online marketing activity like quizzes will help you getting your audience’s email addresses creating the perfect marketing list. Moreover, your page “likes” will keep on increasing and the risk of fake accounts can be eliminated. And the ultimate goal of increasing profits will just be a piece of cake.

Leveraging the Power of Content Writing in Business

If you want your brand to outgrow its social reach you need to strategically market a well- laid out strategy to reach customers and go big. To grow big you need to analytically brainstorm a well planned strategy and a complete overhaul of the existing campaign so that a larger reach is established for the brand.

content_writingYou need to match the value of your brand and outreach and market to your optimum potential to sustain your large brand. One of the ways to go big is through content writing.

Below are a few underlined tips to follow on ways to go big and outreach your potential customers with content writing in business:

  1. Design a strategy to go big with content writing

A well laid out strategy in it is a strong foundation to add strong value to your brand. When you are all set to lay down a strategy the first ideal step is the process of developing strategy, categorically, identifying the target audience, re-evaluating the brand’s position, defining the value proposition of the brand. You need to be calculative and gauge the goals of the process. Once you have a clear cut picture of the strategy in place then it is easier to implement the strategy.

  1. Develop a content which is informative and appealing to the audience

Creativity speaks volumes and is an important aspect of going big. The content should be informative, factual and widely appealing to the target audiences and it should be able to attract the attention of the target audiences. You can start by a campaign that will add to the interest of the customers and engage them through your social media networks and website. To entice and engage your customers it is necessary for you to create a strong content to   tempt your customer to visit your website. You should also align a great interactive engagement strategy through your content so that the customers are allured to visit the site over and over again and even refer the products to their friends.

  1. Create big events

To draw eyeballs on your products it’s vital for you to invest a lot of time and effort in creating a visual campaign to highlight your products and services on social media. Developing a creative appealing campaign to interest the minds of the audience is the key to success. There are many creative ways in which content writing can create big and appealing events that help in marketing a large brand.

  1. Leverage the power of videos online and go viral.

Creating an exciting and appealing video that is humorous, interesting as a part of branding via content for online marketing is an absolutely fabulous idea. This video then gets shared time and again through social media and markets the product effectively to millions.

For your brand to get bigger than your content, it is important that the content goes hand in hand with to match the brand. A creative out flowing content and an increased budget for content marketing surely create a bigger opportunity to help market the product better.

Be sure to reap the rewards of going big through content writing if it is done in the right way following a proper strategy.