Monthly Archives: March 2015

Enhance the Exposure of Your Contributing Posts

If you intend to contribute posts on LinkedIn and as a Business you surely do not want your posts to get wasted. Of course you would want your posts to generate the right audience to read your articles. Moreover now with LinkedIn allows everyone the ability to publish articles, the biggest challenge remains is to sustain your articles viewership.

We with continued intensive learning have understood the process of publishing articles on LinkedIn. We make your publishing process more worthy with useful tips to follow:

content marketingWrite attention grabbing headlines as they matter a lot

On an average, 5 times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90% of your money. Write content that resonate with your connections, followers, and target audience.

A well written headline is the one that generates emotion and that targets an audience. It is the best hook you can have to get someone to STOP and read your article. Make it catchy, and remember that your potential readers are overwhelmed with distractions. Good headlines tap into your target audience’s self-interest.

When you learn the importance of good headlines, you’re sure to get the eyeballs rolling. Remember, generic and confusing headlines don’t tend to entice the readers at all.

Write content that resonate with your connections, followers, and target audience. Write content that resonate with your connections, followers, and target audience.

Grip your audience with a compelling picture at the top.

Avoid generic clip art photos, because they don’t work. People over the time have moved from blogs to microblogs and now to multimedia microblogs. The only direction to go is to communicate with pictures. With Instagram you can communicate purely with images. Sometimes words aren’t even necessary. It is far better to use one of your own photos, or to find a really creative image on Flickr. The simpler your image, there are better chances of audience getting involved. Pictures are really small when shown as a link to potential readers.

Proof your article to check on typos and poor grammar.

Typo errors and poor grammar are the fastest ways to scare readers away. It suggests you can’t think clearly. Posts published with typo and grammatical errors   do not do any good to you, instead it spoils your reputation. If at all you don’t have time to proof your articles, it’s better to stop posting them.

Do not scare from sharing, use other sites to optimum level and draw attention to your post

Use Twitter, Slideshare and Google+ to drive readers to your LinkedIn articles. LinkedIn alone will not drive all the traffic, you need to publish and share on other networks too to drive the desired results. Once people start reading and sharing your piece, readership will grow on its own. However post only through relevant LinkedIn Groups and remember tolimit sharing to 1 or 2 groups, so your post isn’t perceived as spam because if no one ever notices your article, it will die a slow and lonely death.

Be subtle in your promotions, restrain from self-promotion.

Try to offer enough information so that people know what you do, but not so much that people tend to shy away from you as you sound and represent self like a slimy car salesman, eager to generate sales. Maintain a delicate balance. Remember, posts that are overly promotional may lose exposure. Avoid LinkedIn pitches, people tend to avoid these people like plague.

Engage yourself to share posts by others

Before you ask others to share your articles, you should to engage with other members by liking and sharing their posts. There are thousands of ways to help others; try as many as you can.

 

Discover the Huge Power of Social Media

With the right data and interactions if you fancy driving sales, generating qualified leads and want to build relationships with your clients and who’s who in the industry “Social Media” is an economical answer.

social_mediaSocial Media serves as an interactive platform between various brands, independent artists of different genres and their fans. Elsewhere, social media is a driving force behind changing public opinion on social issues to awaken the nation and promote breakthrough campaigns. Every business big or small in today’s business set up want to make their brand more visible using this social route, Believe it or not  – It is a doable job.

What is needed is some smart strategy on your part. Here are few tips that can help you create your own brand by using social media:

Define a target audience for your business: It is vital for you to identify your target audience and know your target audience. When you define your target audience correctly and precisely, you focus your marketing efforts on the people who are most likely to buy your product. You will likewise want to discover and get familiar with your audience interests, needs and biggest challenges. You will be able to get a better idea how your product or service will solve their problems and profit them and in turn use your valuable resources in the best way possible.

how-b2b-marketers-are-scoring-big-with-social-media

Your marketing will be more effective if you have a strategic plan in mind: Remember strategically analyzing your target you will know how to reach them easier. You won’t be wasting money and effort in relaying your message to people who won’t be interested.  You will be able to gauge the investments you will need to make into your marketing to get the results you want. After all, it’s not about you and your liking alone. It’s about what your customer likes and wants.

Once you have your target audience clarified, you’re more than halfway to success. Your advertising will be easier and more efficient understanding your customer’s interests before trying to target them. Strategic planning beforehand will help you reach far more of your audience than you could if you were less focused.

Talk about your brand subtly, so much that your message is classified as noise: Social media is a tool which allows you to make your brand brilliant, by building an ongoing conversation with any potential and current customers and getting people spending money on a product or service. Social media is the platform which allows you to tell stories and build up a narrative that everyone wants to read, however you need to try and avoid tactics which simply increase traffic through your social media accounts, but don’tgenerate leadsand sales. Instead, provide useful information and news related to your specific audience’s needs and interests. Your content needs to resonate with your target market and encourage them to engage with your brand. Yes, be subtle in mentioning your brand, that’s the catch!

Posts diversified content and get your audience engaged in conversations: Do not follow a particular pattern. Add variety to your posts. Include industry specific updates, latest news, key happenings, practical tips and fun stories. Get interactive; engage your audience by starting conversations, an idle way to build strong business relationships in the rat race.

Be creative in your posts; engage your audience posting interesting images and videos:  Content that lacks any visual appeal, no matter how much sense they make fails to gather audience.  The reality is making it mandatory to post visuals (Images or Videos) along with your posts. This will help your content to stand-out at all times on your timeline.

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Infographics – A Better Way of Marketing

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?
infographic-toolAlthough the term Infographic may sound really complicated, it simply is a word combined of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –
• A data rich visualization of a story or a thesis
• An effective way to learn and understand various concepts
• A best way to build brand recognition.
Why Infographic?
It has been observed that a good quality inforgraphic are read 30 times more than plain text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-
• People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
• It helps in brand building if the subject matter mixes well with your marketing goals.
• People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
• Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
• It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
• Large amount of data becomes understandable, easy and interesting.
• One of the most important gains is that it helps cater the audiences who have less time and low-attention span.
How to effectively use Infographic?
The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-
• Choose a quirky, interesting and catchy topic or title.
• Include facts, figures and diversity of sources and statistics.
• Make people engage with your company and brand.
• Promote your Infographic via social media. It will help your brand and infographic go viral
• Minimize the textual content and avoid plain or white background.
• Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.
Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.
Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.

LinkedIn : Source of New Business and Career Opportunities

LinkedIn is a network of over 12 million members who have a strong focus on business. LinkedInStatistics have proven that LinkedIn has 3 times better visitors and the lead conversion rate is far better than Twitter and Facebook.

It is vital for every business big or small to have a profile on LinkedIn. If your business is not currently on Linkedin, you should seriously consider building a profile on LinkedIn soon.

If you are about to make your first profile on LinkedIn, send an email to ( XYZ) .Put “Invitation to LinkedIn Please” in the subject line, and your name in the body of the message. We at B M Consulting will try to oblige within 24 hours.

Understanding LinkedIn in simpler terms, It is social connect network for people with a strong bent of mind for business. It doesn’t require a lot of personal time, because there is no requirement to join groups. However in the beginning you have to look for people to join your network. Once people have 35 or more connections, they seem to reach a tipping point where the usefulness of those connections becomes apparent. To have 20 connections is to join the top 25%. Once people get 30 or 35 connections they seem to take off, and it becomes easier and easier to make new connections as people start to flow into your network.

Increasing your LinkedIn engagement could be a crucial move for your career or your brands presence. Sure, you won’t generate as much traffic from LinkedIn in contrast to other social sites, but its audience tends to be businesses, which implies each LinkedIn visitor is likely to be worth more money.

Here are several suggestions you can follow to grow your profile presence on LinkedIn

  • Regularly post in the morning on weekdays between Monday through Friday

  • Remember, Image posts have a 98% higher comment rate.

  • To enhance you’re linked in engagement rate, you should do minimum 20 posts a month.

  • On an average a user spends 17 minutes on the site per visit, and with that type of attention it is easy to see why LinkedIn is so important.

Leverage your profile presence, ask for recommendations

You will notice on many LinkedIn pages that people have recommendations. In the great majority of cases the people making the recommendation have been asked to write that statement, and may have joined LinkedIn to do exactly that. So first; if you know members of LinkedIn who know you well, by all means ask them if they could write a recommendation for you. You don’t need to publish all the recommendations written, and you can ask for a recommendation to be re-written.

Check the person’s profile who gave the recommendation

Very often the LinkedIn Profile page of that person is minimal; this clearly is an evidence of a “jacked up” recommendation. On the other hand if the person behind the recommendation has a full profile and many contacts, someone who is active online, the recommendation can be read with more confidence. 

But no matter how you manage to create new articles, get involved. The faster you start to build your list of followers, the better prepared you will be as LinkedIn’s publishing program grows and becomes an even better source of new business and career opportunities.

Website Designers- Is That Designer the Right Choice?

nohomeCreating a website for any business is important. It can help with your online promotions, build your brand, and generate sales. However, creating the perfect website is ever more important. A well designed, logical and clean website works well with online marketing, especially if it is created with usability and SEO in mind.

Web designers can be a blessing in disguise when it comes to building the perfect .com. They know their clients, the viewers, and what can draw more traffic. Web designers help to –

  • Create your site’s design.

    Web designer

    Web designer

  • Setup you CMS.
  • Lay down the static pages.
  • Accomplish your SEO goals.
  • Teach you the basics of CMS.
  • Provide you with login/password to CMS so that you can make your own changes.

There are billion reasons why you should hire a web designer but how do you know if the one you hire is the right choice.

  • You can always know how your web designers work just by looking at the other websites they have created. Browse through their .com portfolio and see if their style fits yours.
  • A word with your designer can help you in creating the perfect website. A good designer will openly tell you his capabilities. He will ask you about your current website (if you have), about your company and its goals. More importantly, he will talk about your online vision of the company.
  • Remember it’s not the designer’s job to get you to the front of Google. Be aware of those who promise the same. Their job is to set up a website with the tools that can potentially get in the top search rankings. It is how you describe and lay down your vision that can help in SEO.
  • Every website with time needs changes. There is nothing like a full built website. Any good designer will teach you the basics of CMS and how to work on it so that you can make little tweaks on your website. But if they are pricing you for these little changes, you are being ripped off.
  • Always hire a designer whose true passion is the web. Such a designer will provide you with the best results, simply, because they understand the web and its tricks.

cheap_client

 

  • You only want one person to create your website, from conceptualizing to designing to implementing. Splitting this will only give you poor result and an isolated website.
  • Web designers can help you with online marketing on your website. It is advisable and quite obvious that your design agency should work on your website and hire a different agency to work on your social media and external marketing.
  • Do not hire a designer that creates a website in all Flash. It takes a lot of load time, doesn’t work on all browsers and isn’t very usable or clean.
  • If you have someone on your team who spends most of his time on web, you would want them to be involved in creating your website. Why? Because they know what works and what looks authentic.
  • The best designers are the most recommended. When you hire a designer, you want to get referral by someone you trust and know his stuff about the internet. This can help in creating the perfect .com.

Remember, having a website is just the first step. You have to continuously work on it to make it on the top in Google search list. However, the first step is the stepping stone, so be sure to find the perfect web designer.