Monthly Archives: February 2015

Website Trends 2015

112Web Marketing has grown tremendously in the past few years. In the short span of time, it has proved its worth and a lot of innovations were introduced. Web developers tried to make the best of every opportunity that was offered by the internet. Some of the few trends to follow are –

  • Responsive Design
    Not a trend per say, but responsive design is more on the lines of efficiency. With the increasing use of smartphones and tablets, web developers and business owners have understood the value of having mobile friendly websites and applications. It helps to view the websites without any glitch. Every time a web developer is making a new design, he should consider the different devices it will be used on.
Web Trends 2014

Web Trends

  • Custom Typography
    It has been a growing trend, and makes your website and web advertisements stand out from the crowd. It makes your content look attractive, catchy and fresh. Because of this growing trend, web browsers have come up with many services to use beautiful, custom typography.
  • Video Usage
    One of the newest trend is to use product videos, video storytelling and video background in creating a web presence. With high speed internet, it goes well with potential customers and adds an authenticity to your brand. Moreover, the customer does not have to read heaps of content to know about your product.
  • Social Media Marketing
    Online store owners and traditional store owners have understood that web marketing is pre-requisite or any business and simply advertisement won’t do. In this year, we have seen a growth in social media marketing with businesses trying to promote their brand on every social platform, creating blogs and hosting contests online. Social blogging websites and media websites like WordPress and Pinterest have been one of the major sources of customers for online stores and are continuing to create an impact on their loyal viewers. Youtube has also proved to a major contribution to web marketing, with many brands promoting their commercials on their websites as well as on the videos youtube account holders upload, and also by starting their own brand channels.
  • Image-Centric Content
    Infographics example

    Infographics example


    The best example of this is Infographics. Many viewers do not wish to read heaps of content and that is where Inforgraphics saves the day. Web marketing newest trend is Infographic where lengthy and boring content can be shortened in a crisp manner into an image which is quirky, catchy, informative and interesting.

These are a few trends that dominated web marketing in 2014 and will continue to dominate in the coming years. With so many trends being followed by businesses and web developers, it becomes needless to say how web presence can impact a business. It’s a whole new world today, what could work a year ago may not be in vogue right now. Internet usage has increases and online shopping trends have gone off the charts. Thus, the competition between businesses is not only limited to having the better product but also to have a strong web presence.11112

With a billion of citizens of the world using the internet right now, think of how many will be looking and wondering at your advertisement in some social media website and wondering how good it might be. This is how web presence can influence the world.

So Stop wondering and think of the newest trend you ought to follow. Happy Marketing!

How to Build Twitter Audience

Twitter Addicts

Twitter is the social network set up by US bloggers in 2006. For some, it’s a status symbol for others by-product of successful community building. It has exploded in popularity and is used largely by people to promote business or creative self. A lot of popular celebrities, entrepreneurs are using Twitter today as it provides a fantastic opportunity for business promotion.

Understand the Twitter Glossary

  • Tweet: The word used to describe the update a person posts on their Twitter page
  • Following: The members of Twitter you have chosen to follow
  • Followers: The members of Twitter who have chosen to follow you
  • Retweet (or RT): The act of reposting on your page a post from another member which you find particularly interesting or useful

Identify your audience

You need to identify what you’re interested in learning or accomplishing by using Twitter. Once you have that clarity it will be easier for you to identify your target audience.

Use right keywords in your biography.

Twitter is restricted in the number of characters you can use. You can make use of various search engines to track down relevant people to follow. Insert keywords search terms you think will be popular for instance include ‘small business’, ‘small businesses’, ‘SMEs’, ‘entrepreneurs’ etc. Equally if you’re after clients or customers in a particular locality include that as a keyword.

Follow people you find influential

Follow people you’re really interested in learning about or connecting with. Follow those people and others that are relevant. A good percentage will follow you back, and will want to read an interesting bio about you and explore what you are posting, in the hope to find something helpful for their business interests.

Branch out and connect with an audience way outside of your network.

You’ll see trending topics on the left hand side of your Twitter home page once you log in. Those are trends around the world and it gives you an opportunity to gather and discuss with audience way outside of your network.

Respond to tweets by others

images (1)

Like other online communities such as forums and groups, the key to making the most of Twitter is demonstrating that you’re an expert in your field. If people recognize that you know what you’re talking about and you’re willing to offer bits of advice for free they are much more likely to do business with you.

And don’t forget to check the ‘@replies’ section on the right hand side of your Twitter page. This lists the members who have tweeted directly at you so you can respond.

Schedule tweets to remain consistent

Ensuring you tweet on a regular basis is key to building a good community. A lot of scheduling tool help streamline your day. Spend 30 minutes in the morning or night and pull together a handful of tweets you want to send out.  Time them out and sprinkle your tweets throughout the day.

Add a human element to your tweets

This practice will build personality around your business and avoid perceptions of a faceless organization. Ask questions – You could also use it to do a bit of market research directly related to your business or sector. Respond to other people’s questions. You should also ask some of your own as it will encourage some community interaction.

Every character counts

With important things to say and only 140 characters it’s important you’re as concise as possible while at the same time getting your point across.

Retweet to an optimum level

Reposting of particular tweets from other people on your page which you find particularly interesting or useful demonstrates to your followers you’re not all about flogging your products or services but you’re also willing to share tips and advice.

Don’t go overboard with promoting your business

 

Bombarding your followers with links to your website will be treated as the Twitter equivalent of spam and will discourage people to follow you. By all means link to your website or blog but say something interesting about it.  It is also a good idea to post tweets about subjects not linked to you or your business

 

If you follow these steps, you’ll see your business promotion on Twitter will build a fan following and increase very steadily over time. You will be growing a very solid network that shares similar business, views, and is interested in what you have to say.

 

 

 

Mobile Websites- Your Key to Success

Ad Targeting

Ad Targeting

Take a stroll outside, and by just one look you will find out that at least the next 10 people you see will be glued to their phones. This is how the world is today, and all the businesses should prepare themselves to tackle to an audience, whose most of their work get done through their phones.

With the introduction of various mobile operating systems, mobiles have become easier to use and people prefer to do their tasks on phones rather than going through the trouble of using a laptop or a computer. This is enough for any business to understand, that having a website to promote your brand is not enough. You need to have a website that is mobile friendly and easily facilitates to mobile browsing.

Ask yourself one question, “Why would my customers and my business want a mobile friendly website?” This will surely make you think of the reasons why your website should be more mobile responsive.

  • There is a splendid growth in mobile internet users. The mobile audience is already skyrocketing, and with various mobile internet plans, people using mobile internet are increasing on a daily basis. Thus you should be aware of how much of consumers you will be able to cater by having a mobile responsive website.
Mobile Strategy

Mobile Strategy

  • A single website can be accessed by various devices and giving consumers a smooth transition from viewing your website on tablets to that on a desktop computer. If a business website is mobile friendly, it will be easier to use the same website on laptops as well as smartphones, thus if a potential customer wants to share your work across people who use different devices, the whole process will be more sooth and simple.
  • Any business’ website wants Search Engine Optimization and thus they plan out a campaign regarding the same. Having one website which is responsive all across the devices will make the task much simpler for the business and will also cut down the cost of the campaign.
  • There is a lot of competition out there for any business operating in any industry. Rather than imitating your competitors, you should be more innovative with your website. Launching a mobile website is not enough; you can always plan a strategy to introduce a mobile app to boost your online sales. It will not only increase your mobile brand marketing but also boost your profit.
  • A poor mobile website will disinterest your potential consumers in your brand, since it won’t work well with them. A mobile friendly website will steer more customer towards your brand and will also help in promoting your social media campaigns.
  • With a mobile friendly website and app, your customers will always remain updated about your new products, sales, incentives etc. Thus, creating fresh sales and brand image for you.
  • Moreover setting up a mobile website is inexpensive and simple. If you know how your website should be presented, it can easily be created without denting your marketing budget.

The reasons are many and the opportunity is fresh, a mobile responsive website only means more profit for you. So, contact your website developer for the perfect mobile website now.

Tips to stay Relevant in Digital Marketing

Relevance is a search engine’s core requirement.  People when Google a search query they want results that are closely connected to their queries. When it comes to online marketing, whether it is SEO, social media or paid advertising, again, being relevant is absolutely essential.

Relevance Rank

Online marketers work hard and want their Facebook posts to get hundreds if not thousands of comments, their tweets to get re- tweeted for the world to see and their search engine queries to project right at the top of Google. Digital marketers crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.

A few crucial steps to follow stay relevant in digital marketing

 1. Promoted Facebook posts will serve better

I recently happened to read an article saying that brands today are actually wasting money on Facebook and Twitter. The study stated that less than 0.1% of fans and followers actually interact with each post on average from a brand.

Looks like in the near future if the brands want to stay relevant, they will need to pay money to promote a post. Investing funds to boost the post might make a big difference in regards to the overall interaction!

 2. Get  your Social media brand promoted by customers 

Hippo CEO

Hippo CEO

Identify if a consumer loves your brand; reach out to this person to see if they will help promote your company! An ad agency in Mumbai encouraged it’s client’s as well as consumers to make a post on their own Facebook page about their experience. By doing so they tried to convey the message that the agency provided its customers optimum return on investment through its branding service.

This instantly generated referrals to  the agency from friends of friends seeing these Facebook posts! Reaching out to brand advocates will help promote your brand.

3. Reviews are a source of truth that will live on the web indefinitely.

Reach out to your customers to see if they will leave a review on your Google+ page. If you focus on reviews, it will benefit your website and brand for many years to come.

4. Pitch your company high

 Dedicate a person to give in 5-10 hours per week on digital PR outreach  to connect to the  industry specific websites and make a pitch about your company with the hopes that these websites will do a write-up on your brand.

If these industries related websites end up linking back to your website, it will have huge SEO benefits. Additionally, the readership on industry related websites could help your business generate more leads!

5. Optimize mobile site for SEO

 Make sure that your website is mobile friendly and optimized for SEO . This will have a huge impact on search results not only this year, but for many years down the road.

6. Have an outsider expert conduct a Digital marketing audit

Google - Truth

Digital marketers tend to think that they are always right. Have someone else conduct a deep dive into your digital marketing channels. This process will take 2-3 hours but you will gain invaluable insight!

Staying relevant on the digital frontier will require an open mind, digital outreach, and some money behind your social media posts.

Make every post count!!

Infographics – A Better Way of Marketing

 

Truth Facts

Marketing online has now become crucial for any business or brand, especially the ones whose most transactions are online or have their business base setup on the internet. Most of them fight over what is the best strategy for advertising. One of the most recent and attractive method for marketing is to use Infographics in your online campaign.

What is an Infographic?

Most Popular Infographics

Most Popular Infographics

Although the term Infographic may sound really complicated, it simply is a word combined
of two words “information” and “graphical presentation”. Infographics are graphic visual representation of information, data or knowledge with the intent to present complex information quickly and clearly. Therefore, it is –

  • A data rich visualization of a story or a thesis
  • An effective way to learn and understand various concepts
  • A best way to build brand recognition.

Why Infographic?

It has been observed that a good quality inforgraphic are read 30 times more than plain

text and the online traffic steers easily towards publishers who post Infographics than those who don’t. Inforaphics easily go viral and drives customers to your brand; here are a few reasons why-

  • People love facts, figures and statistics. Thus, adding inforgraphics can make your campaign addictive and compelling.
  • It helps in brand building if the subject matter mixes well with your marketing goals.
  • People love to go through content which are visually represented, thus your product will have a better chance of being noticed.
  • Because of catchy titles and quirky images, Infographics easily go viral and increase your potential customer base.
  • It is a good way to increase your Search Engine Optimization, since, Google’s search engine algorithm work well with Infographics, you are sure to bump up your website’s ranking.
  • Large amount of data becomes understandable, easy and interesting.
  • One of the most important gains is that it helps cater the audiences who have less time and low-attention span.

How to effectively use Infographic?

The money spent on Infographic should be able to give you lucrative results, and thus, you need to know how you can create the perfect Infographic-

  • Choose a quirky, interesting and catchy topic or title.
  • Include facts, figures and diversity of sources and statistics.
  • Make people engage with your company and brand.
  • Promote your Infographic via social media. It will help your brand and infographic go viral
  • Minimize the textual content and avoid plain or white background.
  • Notify a number of blogs and websites to promote your Infographic and keep on the shares coming.

Infographics may become the new buzz in the town, with the increase of its use. There are millions of blogs written every day, with the use of infographic, you could publicize yourself on various social networking and blogging websites, with millions of shares on social media platform.

Now that you have all the knowledge you need on Infographic, what are you waiting for? Be ready to go viral on the next campaign.

 

 

 

 

Facebook Advertising for your business

In the technology driven world, customers are constantly looking online for growing business and are especially targeting potential customers in the local market. The number of hours that people spend using the Web has grown significantly as most users are connected through cell phones, computers, iPads, etc

Facebook Ads

Facebook Ads

Online advertising that targets local markets is a growing area on the internet especially advertising on Facebook. Facebook advertising in particular has a unique advantage over almost all of the other internet advertising channels when it comes to helping you generate sales.   Be visible where it matters, especially in social media. It’s the smart thing to do. Test out and find out first-hand if the returns justify the investment.

 

Why advertise on Facebook?

  1. Strong visual presence and accessibility: It offers 24/7 round-the-clock visibility. Allows your audience repeated accessibility to your content, time and again. It has a faster and wider reach as you can connect with audience in the remotest locations.
  2. Facebook facilitates targeted advertising: You can target a specific group of people based on age, personal interests and more and create customized promotional campaigns.
  3. Enhance your customer loyalty through a Facebook fan page: Facebook fan pages are used by numerous businesses to interact directly with customers to build loyalty and brand image.
  4. Use your fan page as a platform to promote new products or ad campaigns: Consistently keep your audience updated on new product launches and keep your customers more informed on what products or services you offer.
  5. Advertising on Facebook is quite inexpensive compared to the traditional means of advertising: Thanks to Facebook to facilitate targeted advertising, your online campaign can reach your target market for a fairly affordable price. Reach as many users as your budget allows.
  6. Facebook is technologically driven and has reached Smartphone users: Millions of Facebook users access Facebook via Smartphone worldwide every single day. This potentially increases your audience outreach across varied platforms.
Thanks technology

Thanks technology

 

Get ready to explore what the Facebook ads have in store for you. Study the 4 Types of Facebook Ads before taking the leap to experiment and release a variety of different advertising options.

 

 

  • MARKETPLACE ADS: These are the most standard Facebook ad type and are usually the starting point for many small and medium sized businesses.
  • PAGE POSTS ADS: These are visible on a user’s news-feed. The ads appear and blend seamlessly into a news-feed like any regular status post.
  • SPONSORED STORIES: These ads help people engage with brands that their friends like, and only show up in a user’s news-feed if a friend has engaged with the company recently.
  • PROMOTED POSTS: When you post an update it doesn’t necessarily reach your entire fan base. Hereby, you need to boost the percentage of the audience you reach – which of course costs money.

Most importantly, you can visibly monitor and measure your online reach and brand accessibility of your campaigns which can then be quickly modified to increase conversions and sales. Get ready to explore the potential outreach Facebook Advertising allows your business!!

A Guide to Digital Copywriting

Digital Copywriting

According to alldaycreative.co.uk, “Digital Copywriting is a specialist skill. It requires digital knowledge in addition to the ability to write. Writing for the web alongside web designers, UX specialists, and conversion scientists is an entirely different skill to writing traditional copy”.

We know what a digital copywriter is and there are most of us who aspire to build a career in digital copywriting. However what shoots us down is the inability to understand of putting thoughts into words. The basic objective of this blog is to help you in becoming an ideal digital copywriter.

Sure, there are many guidelines to follow like writing frequently, understanding your audience and of course, writing sensibly. But what makes a good digital copywriter a great one?

  • Focus and Analysing the Data
    Writing is the key in digital copywriting, but it’s not enough. Simply writing without studying the web analytics and social metrics behind your content, you are not making your content worthy. It is important that every word you write has to be backed by meaningful data and facts, otherwise, it is just void
  • Building a Community
    A digital copywriter’s aim is not only to write for his clients or creating content out of nothing but also building his own community alongside. Building one’s own community gives you loyal followers of your work and thus helps you in getting more business and income.
  • Promoting your Content
    Like any other profession, digital copywriters look for more work and opportunities. Creating a brand image is important, and for that writing well is just half the picture. There are many entrepreneurial writers who stand apart, by not only writing but also promoting that content on various social media. If you aspire to become a digital copywriter, learn content promotion in addition to creation and building up networks.4
  • SEO Focused Content
    SEO, or Search Engine Optimization helps to find your work, content quickly and with ease. The name, SEO, itself tells us how important it is for aspiring digital copywriters, and one should focus on mastering it. Learning how to conduct keyword research or being aware in including anchor text links within content, etc. will add fluency in search and make your writing more valuable.
  • Creating Effective Content
    Your work is not only to write what your clients ask you to. They are paying you so that your work can help their business grow. Writing blogs and articles for your client is the first step. To move forward in this career, learn how to create email marketing campaigns, promotional campaigns and landing pages that convert like crazy. You should know how to write effectively which can lead to thousands of tweets. If you want to be an in-demand digital copywriter, you should be able to master this and more.

These are just the basic guidelines on becoming a digital copywriter, the baby steps if you may call. A true digital copywriter will not only excel in these above areas but create his own portfolio and his own definition for his work. Each client is different, thus your style of writing also depends on which kind of client you land. However, always remember to stay focused.

Crucial laws of Social Media Marketing to follow

Challenge your ways of Social Media Marketing and add leverage to your content. In this way you are more likely to bring to the fore your potential audience and customer base in a dramatic way.

The 10 Commandments

The 10 Commandments

Keeping the social media marketing fundamentals in mind will allow you to maximize and qualitatively increase your online presence amongst many.  Abiding by the below mentioned crucial laws of social media marketing will help you build a strong foundation that will serve your brand positively , build customers and most importantly guarantee optimum Return on Investments.

1. Make less noise, Listen more

Let your target audience do the talking. Follow your target audience’s online content and be a part of the discussions. Try to effectively evaluate what’s important to them. Only then you will be able to gauge the potential content that interests your readers. Create content and spark healthy conversations that add value to the brand.

2. Be focused on what you want to deliver and achieve

Share relevant message. In order to take advantage of the strength of social media you need to include a strategic combination of planning and dedication. Plan out and strategically design a highly-focused social media and content marketing strategy with the intention to build a strong brand has a better chance for success than a broad strategy.

Remember, excellent content gets people to share, and that sharing will allow your audience to widen to potential fans, friends, and customers.

Social Media Marketing is for all – a solo entrepreneur or a large business. Use social media marketing as an effective marketing tool to build the trust and recognition that at some point significantly grows your business. It’s advisable to stay focused and build a brand identity that allows you to Master your Giving.

3. Quality speaks volumes

It’s better to have lesser audience, which is interactive, who read, share and talk about your content with their own audiences rather than having connections who disappear soon after connecting with you the first time. It’s wise to pay emphasis on quality rather than quantity.

4. Be persistent in delivery; keep patience

Miracles do not happen overnight. Similarly, Social media and content marketing success doesn’t happen overnight. You need to adept to constant learning and consistently deliver in the hope to attain constructive results.

5. Multiply your followers

Give emphasis on publishing quality content. Quality content when published is bound to multiply your online audience of quality followers as the published content will be further shared  with their own audiences on social networks such as Twitter, Face book, LinkedIn, their own blogs and more.

This compounded sharing of your content opens new entry points for search engines like Google to find it in keyword searches, eventually the entry points growing to hundreds or thousands of more potential ways for people to connect with you online.

6. Follow your potential competitors who influence you

Follow your competitor’s quality audiences who are likely to be interested in your products, services and business as well. No matter what amount of time you commit, be human. Be relevant and helpful. Be reliable and authentic. Be valuable and interactive. Be civil. And share, don’t sell. Connect with those people and work constructively to build relationships with them.

True social media marketing takes dedication and it’s likely the interesting source of useful information you post they might further share your content with their own followers, which could put you and your business in front of a huge new audience.

7. Value promotions, rather than conversions alone

Do not use social web for directly promoting all your products and services, people will stop listening. Use social media as a platform to create amazing content and developing relationships with online influencers. In a nutshell use this interactive medium as a powerful catalyst to talk about your brand and sustain in the minds of your potential audience marketing for your business.

8. Acknowledge your connections

Building business associations is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

Make it a point to greet on Birthdays, Work Anniversaries, and Festivals and so on.

9. Be available, do not disappear

Be consistent when publishing content and don’t disappear soon after you post. Be available to your audience. Generate means of building relationships by encouraging conversations.  Followers online tend to forget and won’t hesitate to replace you if you disappear for weeks or months.

10. Reciprocate and share content

Follow the rule of “Give and Take”. Spend half of your online web time not only in sharing your content but also should be focused on sharing and talking about content published by others.