Monthly Archives: July 2014

Keyword Research Strategies for Real Estate Pay-Per-Click Campaign

Keyword research is an integral and basic component of any digital marketing campaign. We have discussed different tricks and techniques to optimize your real estate campaign. Whenever you run a pay-per-click campaign,you have to be very careful with the selection of keywords,since,you have to pay for every single click.

RealEstate keywords

Keyword Research for Real Estate Campaigns

Last month one of my friend – “a PPC Expert” from a reputed company called me. He had issues with respect to the conversions of his real estate campaign. After reviewing his campaign and considering his daily spent, I concluded that he was paying a high price for those keywords that  were difficult to get conversions.

Google’s keyword research tool is a great help for PPC experts.Apart from the keyword research tools,I personally recommend using Google Suggest. Google Suggest brings out those keywords that could be naturally searched by users.




Now put yourself in searcher’s/customer’s shoes.When you search on Google for “3bhk flats for sale”,Google suggests you with 10 different options.As a search engine marketer,you term these options as “keywords”.

As per the analysis,the top keywords suggested in Google Suggest are the frequently searched terms.These keywords if used correctly within your campaign can yield better conversions.

Short Tail Vs Long Tailed keywords for Real Estate Campaigns

long tail keywords are keywords are made up of 3-5 words. They tend to have less traffic because they’re not as popular as “head” terms.”Head terms” are the short tailed terms that are generalized terms having a good traffic.

For eg: “3bhk flat in mumbai” is a short-tailed keyword. whereas,a keyword “3bhk flat in mumbai and suburbs” can be termed as a long-tailed keyword.In PPC campaigns,short-tailed keywords have higher CPC,compared to long-tailed keywords.

Higher the traffic,higher is the cost-per-click of the keyword.This does not mean you should ignore long-tailed keywords.

short vs long tail


Keyword Match Types

Whenever selecting keywords,it is important that you add a proper match type to it.

Broad match is the default match type and the one that reaches the large audience. When you use broad match, your ad appears whenever a user’s search query includes any word in your key phrase, in any order. For example, if you use broad match on “luxury apartments” your ad might be displayed if a user types “luxury 3bhk flats,”big apartments” or even “luxury guest house”.

Phrase match offers some of the features of broad match.Your ad appears only when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase. for eg: if your phrase keyword is “luxury apartments”.Then your ad will appear for the keywords:

luxury apartments in mumbai

spacious luxury apartments

Exact match is very specific and restrictive of the keyword match types. With this match type, users can only see your ad when they type your exact keyword phrase by itself.

For eg:if you have a keyword [luxury apartments in mumbai],then your ad will appear only for the keyword luxury apartments in mumbai.It will not appear for other terms like luxury apartments in mumbai suburb or even luxurious apartments in mumbai.

Your cost per click may vary depending on match type of the keywords.

Digital marketing for real estate is getting more and more competitive.We,at BMConsulting, provide well researched solutions to make your real estate campaign more optimized.

How to Use Whatsapp for Business Development

WhatsApp- Influencer marketing tool

WhatsApp has transfigured the concept of messaging services. As we bid adieu to the traditional messaging services, this article while cover open the shrouds of how to use WhatsApp to grow your business. According to a statistics, currently more than 450 million people are using it to carry out some or the other type of conversation. Initially dubbed as a younger generation App, it has gained the worldwide stature of being used by people of all ages. This most talked about App across the globe only requires an internet connection and a smartphone. Versatile features like instant messaging, voice call, photo and video uploading have made it an instant hit in the Internet Kingdom.

whatsappWhatsApp and its use to leverage Business

WhatsApp is extensively used by startups and businesses of small and medium enterprises to connect with customers. A personalized brand experience can be nurtured and direct interaction with customers is possible. We present a few innovative tools to grow your business and to gain a better visibility whilst taking help of the fastest growing messenger App.

  • Improving client services loyalty management: The phone numbers in your address book are directly synchronized and added to the WhatsApp contact list. So once you save your present/potential client’s number, there opens the boundless possibilities of personal communication with him. Exchanging of business proposals, schedules of meetings, infographics and many more things can be done via this platform at each other’s convenience.
  • Digital marketing and customer engagement: With the latest technology of instant messaging, it is predicted that bulk emails and SMS services will become rituals of the bygone era. Moreover, customer engagement can be increased by delighting your customers with the news of latest promotional schemes and discounts. This powerful platform enables you to carry out epidemic publicity to leverage your business with greater returns on investments.
  • Easy installation and simple to use: Since it is a very fuss-free App which works on all smartphones. Once it is downloaded, punching on the icon will lead you to the main screen and no accompanying music or videos makes it favorable for business.
  • Multimedia versatility: To let customers know about the offers, sale, discounts and promotional schemes, photos and videos can be uploaded. Instant delivery of the photos saves time, money and international interactions can be done seamlessly. However it is believed that sending such promotional pictures and videos can often by annoying for the customers, so instead links to relevant blogs or articles can be sent, giving the customer reasons to trust your brand.
  • Team communication: Inter-company conversations can be carried out and it doesn’t require all persons to be in one place. The manager can get instant updates from various teams at the same time irrespective of the place where all are. Simply sending your team mates an inspirational picture can work wonders.
  • Brand building and brand management: By creating a one-to-one communication pathway between the owner and customers will install faith in them. Ur clients can instantly tell you in case of any problem with the products. With the help of simple and interactive surveys you can have up-to-date knowledge about what how your products are faring.

Near zero marketing costs have made WhatsApp to be used extensively for business purposes.  We hope that you too have started unleashing the bountiful advantages that this powerful App offers.

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Beginner’s Guide for Using Hashtags on Social Media Effectively

Until Years ago,A Hashtag or a simply “#”,was a plain symbol denoting a pound or a simply hash,and for me it was an almost neglected key on the keyboard.As social media is evolving,#Hashtags is creating a sensation in social media.


hashtag is a keyword phrase  prefixed with the number sign (“#“).Widely used on social media, a hashtag makes content of your post accessible to all people with similar interests, even if they’re not your followers or fans.Say suppose ,for Eg. you are a great follower of English Premiere League(EPL),and you want to know and share some updates about the happenings in EPL,then you can start using”#EPL” or”#EPLmatches” on twitter and stay tuned with the updates.


The hashtag’s popularity started with Twitter and later extended to other social media platforms. In 2007, developer Chris Messina proposed, in a tweet, that Twitter begin grouping topics using the hash symbol.

How to Create Effective Hashtag

1.No Spaces

Hashtag is a phrase, having no spaces between words.  All letters and numbers must be together without spaces in a hashtag.  No punctuations or symbols are requiredin a Hashtag,Yiu can use numbers in a hashtag,but there has to be some letters along with the numbers.

2.No Long Hashtags

Keep your hashtag simple,easy and not complicate to remember. If you are planning to implement  hashtag on different social networking channels,then it is important that you understabd the character limit of those social networking sites. Always prefer using an acronym, if you are buzzing about an event whose name is too long.

3.Use Correctly and Wisely

Don’t try to stuff your message with hashtags.Too many hashtags in a single post or a message will look like spam,resulting into loss of your followers.Theoretically,it is said to stay safe using one to three hashtags per post. Don’t let hashtags distract your audience from what they want to read about.

Hashtags are catching lot of eyes these days,and getting a key part of social media marketing. 71 %of people on social media use hashtags. Study also reveals that 43 percent of hashtags users feel it is useful using it and 34 percent use them to follow categories or likes of one’s interests.

4.Trending Topics

One strategy is for brands to appropriate existing hashtags and make them their own.Trending topics on social media are formed,for showing users what is being talked about the most on that social media platform .Most trending topics become popular through concrete efforts of users or because of an happening event that provokes people to talk about.If you click on the trending topic on your Facebook sidebar, you’d see a stream of pages posting about the story. Trending topics not only provide you content ideas but also keep your audience engaged.

We will keep posting more such social media marketing techniques to keep your business booming.



What Makes a Good Facebook Post?

It is each digital marketers dream to create a post that would go viral on Facebook. It’s the golden mine of marketing and these Facebook posts are Mount Everest of information. Marketing on Facebook is the latest trend. If the page has the right ingredients and strikes the right cord among the audience, then it is bound to go epidemic on the Facebook page. However, there is no textbook theory for generating good quality posts but we jot down a few points that are bound to attract more attention and help you gain your stand on Facebook.

facebook postWhat to Consider for a Quality Facebook Post

  • Include specs of engaging videos and photos – The posts that have an accompanying image or a video are capable of drawing more attraction and help the content to stand a class apart. Try to include attractive images and see how the post gets an elevated response.
  • Succinct and crisp text – Short, concise and to the point posts are the winners in the competition of generating more interest and reader attraction. Ideally keeping the text limit 100-300 characters are better received.
  • Build a two way dialogue – Always ask your audience to give their opinions about your product. The changes thereby imposed, showcasing that you value their feedbacks and acknowledging them for the beneficial results encourages the viewers to more actively participate in the conversations that you craft.
  • Share discounts and promotions- Broadcast promotional schemes and discounts in form of posts to drive your online sales to rise meteorically. Adding details of the dates between which these advantages can be availed will add an element of urgency among your customers.
  • Provide access to exclusive information – Exclusive information for your followers in form of posts will generate a placebo effect. This in turn leads to amplified trust and loyalty.
  • Be quick to reply to a post – When you post about a particular topic and a customer asks a question, make sure to answer it in the shortest span. Regular and timely replies establish better engagement ties.
  • Schedule your posts – There are different opinions about the ideal time for posting on a page. But the practical solution is, schedule your posts when most of the members are online.
  • Target your posts – In order to generate maximum likes and engrossment, select your target audience first. Post relevant to a particular target audience will generate more interest and are more likely to be read.
  • Always review the performance of your posts – Creating an avant-garde post and taking no pains to see how well it faired among the audience will not help you. Tools like Page Insights helps you to find what type of content interests your audience. There are several monitoring tools that show the response to each post.

Now it’s your turn to implement these strategies ,increase your quality social media metrics and unfurl the innumerable layers of Facebook marketing.