In the last blog,we discussed about the essential digital marketing techniques required for real estate professionals to excel their online strategy.In the upcoming blogs,we will discuss each sphere of digital marketing individually.
Let’s focus on Search Engine Optimization Tips for Real Estate Websites.
Let’s start from basic,What is Search Engine Optimization?Search engine optimization (SEO) is the process of gaining the visibility of your website insearch engine’s natural or organic results.In layman’s term,Higher your website appears in search engines for a related term or query,you will gain more visitors and hence maximize conversions. SEO is purely organic and not a paid listing.
Owning a good user friendly website is a basic requirement for any business website.SEO is important to a successful online presence for real estate agents because higher rankings can convert into bigger sales.As per National Association of Realtors, 90% of buyers start their real estate search online.
Real Estate SEO Strategies Explained
While doing an SEO of a real estate website,it is important that you focus on the following elements:
- Local SEO and geo-targeting
- Site performance and usability
- Optimized Content meant for the reader
- keyword research
- Link building that will target only dedicated websites
- Website Structure
Local SEO and Geo Targetting for Real Estate Websites
Geo-targeting is effective when you are working on a big niche like real estate .Geo Targetting helps in gaining additional exposure to your business online.Since,you will be able to target your local market,rate of conversions would be higher leading you to achieve a very cost effective business.
When you are working on Geo Targeting make sure,you follow the below guidelines:
- If you are a real estate agent in Florida,It would be more beneficial if your website is hosted in Florida itself. Websites should be hosted in the same regions where you belong to.
- Make use of geo-targeted keywords. For example,as a real estate businessman,you must try including a city name with the search keyword, such as “real estate agents+ in Florida.”
- Analyze and target long tail geo-targeted keywords.
- Implement Google Places for businesses.
Website Usability and Structure for Real Estate Websites
Website Usability is an important factor for optimized websites.THE Eyetracking visualizations shows that users often read Web pages in an F-shaped pattern.Following image will explain you in more detail.
Remember that Users have got a lot of information available on internet.You must have a USP that you can provide to your readers. A study on reading habits reveal that people tend to read more precised content than the longer ones.Hence,try to provide core information in initial paragraphs itself
Shorter articles enhance readability.Photos,graphs and infographics are worth a thousand words. Visuals enhance readability .As a real estate agent,users will appreciate if you could add a real photographs of an apartment you look to sell.
Optimized Content for Real Estate Websites
It is always better if you could maximize use of keywords in your writing.Writing need to be natural.Excessive keyword usage leads to spamming and may invite penalties. Start writing blogs that will focus particularly buyers, sellers, short sales,foreclosures,first time home buyer individually.Short keyword phrases like “Florida Real Estate” are very difficult to rank on Google.Combination of Long tail keywords usually bring qualified traffic. Google gives a priority to geographic search phrases.A well optimized Title tag is an important component for a website.Make sure you use phrases like “How to”, “Solutions”, “Tips”, “Reviews”, “Ways to”, and “Best” in your titles.Adding such phrases could improve the chances of clicks since they are catchy to users.
Do not focus more on High search Volume keywords,since it is difficult to rank for a local business like yours.Google prefers fresh content.If there is something happening in real estate community,like may be about taxes,foreclosures,make sure you are the first in your community to write a page or post about it.
Link Building Strategies for Real Estate Websites
A backlink is an inbound link.It is a link on another website that directs visitors back to your website. More the links your website has from a quality website,the credibility and authenticity of a website will increase.
- Write content for other websites, more particularly real estate blogs.Follow proper guidelines of using proper anchor text and linking to the best landing pages on your website.
- Call, email, write newsletters to webmasters of related Real estate websites.
Trusted domains and websites having a decent pagerank with high relevance to your real estate are the online source you should work on for link building.
Hope,these search engine optimization for real estate websites will enhance your online presence and lead into better connversions.