Monthly Archives: January 2014

Business Intelligence & Digital Marketing

Today Business Intelligence (BI) plays a salient role in the promotion of digital

Business Intelligence and digital marketing

 marketing. BI includes past, current and predictive market trends for future that boosts and directs business revenue.  To propel business forward, it provides a host of disciplines and functions comprising reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management,
benchmarking, text mining, and predictive and prescriptive analytics. These disciplines enable the digital marketing interface of an organization to create and initiate gripping and compelling customer experiences based on customers’ behavioural patterns. Continue reading

Marketing Campaign reporting format

Every company wants to know and understand marketing ROI and the effectiveness of a campaign. The biggest challenge that marketers face is while generating better and more measurable insights and graphs for CXOs and CMOs. In this article, I have made an attempt to list some of the few best practices to overcome challenges while generating information and transforming meaningful data into insights: Continue reading

Go Green Go Digital

The need of the hour is to Go Green, Go Digital while taking a thoughtful look at business sustainability that ‘meets the needs of the present without compromising the ability of future generations to meet their own needs’. This quote highlights the belief of the World Council for Economic Development (WCED) and it is also a reflection of our times. The reason why I have mentioned business sustainability here is because going green and going digital are in sync with business sustainability. Go Green, Go Digital has certainly become our mantra for our present and future. It is about time we demonstrated our sensibility by moving towards the digital world. Continue reading